5 creative marketing schemes for restaurants

The operation of restaurants usually includes four aspects, one is the procurement of food raw materials, the other is food processing, the third is sales, and the fourth is dining service. Next, I'll bring you a creative marketing plan for the restaurant. I hope you like it! Creative marketing plan of restaurant 1

Activity background

May Day is a national statutory holiday. The catering business opportunities during the May Day holiday are very obvious. At the same time, many wedding banquets, birthday banquets and family banquets will be held at this time. First, it is rare for relatives and friends to get together because of the small holiday. Second, it is warm in spring in bloom, which is very suitable for both time and environment. Therefore, it will bring a very large profit space to the catering market. Catering hotels should seize the opportunity, do a good job of publicity, not only make profits during the May Day holiday, but also strengthen brand publicity to make long-term considerations for the later business.

Purpose of the activity

1. Activity to stabilize the resources of old customers and tap new customers.

2. Improve the hotel's popularity and reputation, and create a good public image of the hotel.

3. Make use of festivals to create momentum for marketing and increase economic income.

4. Increase the interaction and communication between enterprises and customers, and shorten the distance

Theme of the event

"May Day" and "Games" are happier

Time of the event

May 1-3, 2111

Preparation for the event

1. Atmosphere layout

Square atmosphere.

community atmosphere: banners, posters, advertising balloons, etc. are hung in the community near the hotel, and a large number of advertising balloons are distributed in front of the community and shopping malls to increase popularity and festive atmosphere.

in-store atmosphere: Yi Labao is placed at the entrance of the hotel, and the store is decorated with balloons and colored balls to create a happy atmosphere.

2. Advertising

(1) Employees distribute leaflets in a crowded way to increase the audience. ;

(2) Send short messages to the hotel customer groups, and at the same time send blessings, publicize the hotel activities

(3) Place or post WeChat QR codes everywhere in the store, and it will be a surprise to sweep them

(4) The hotel WeChat platform, WeChat and Weibo mass-mailing activity plans or posters will be forwarded by employees.

activity planning

1. preferential activities: "full five plus one"

on the day of labor day, customers order five dishes at a time, and the store gives customers a free dish (available for the next consumption, valid for one month, and this discount is not enjoyed at the same time with other preferential activities)

2. Labor is the most glorious.

Props for skillfully transporting table tennis: two empty baskets, a long console, several table tennis balls, and several straws

Participants: two to three customers who come to the store for dinner

Method: put an empty basket at each end of the console, and each customer who participates in the activity gives a straw. The first customer sucks a table tennis ball from the basket with a straw and turns to the next one, alternately until. Deliver more than 8, and you can get fine cold dishes.

menu set

three people: 388 yuan/set (1 cold, 4 hot, 2 dim sum, 1 assorted dishes)

six people: 688 yuan/set (6 cold, 8 hot, 4 dim sum, 1 assorted dishes)

eight people: 888 yuan/set (6 cold, 9 assorted dishes) Through the promotion of marketing activities, we can not only increase the visibility of the hotel and enhance its local influence, but also stabilize old customers, develop new customers and continuously improve operating income. It can be described as killing two birds with one stone. Creative marketing plan of the restaurant 2

The golden autumn sunshine falls on the lakeside, which is leisurely accompanied by natural landscapes and is full of welcome to our distinguished guests. Happy holidays, go to _ _ hotel to relax and build a healthy and energetic self. We wish you find your own happy beat here.

1, _ _ Lakeside Buffet Dinner

Carefully selected raw materials for body-building and nourishing in autumn, cooking more delicious fairy mountain delicacies, in the beautiful sunset of _ _ Lakeside in autumn, it is definitely the best choice for holidays.

2. During the National Day, a souvenir of Mount Emei will be given to anyone who spends more than one time in 511 yuan when dining in a hotel restaurant;

if you spend more than 1,111 yuan at a time, you can choose one innovative dish of this month for free;

if you spend more than 2,111 yuan at a time, give a bottle of red wine worth 181 yuan or a _ _ lake buffet coupon worth 168 yuan every weekend.

3. Premium discount for KTV private rooms in Hot Spring Club

Activity time: September 18-October 11

During the activity, all KTV private rooms will be 51% off

KTV private rooms will be 1681 yuan/time for 4 hours

Gifts: a bottle of red wine, half a dozen beers, 2 exquisite snacks and 1 pieces of fruit

KTV private rooms will be given. 2 exquisite snacks and 1 fruit pieces

KTV private room 1181 yuan/time

Gift: 2 exquisite snacks and 1 fruit pieces

4. _ _ Forest Starlight Hot Spring Happy Holiday Special Price

11 am-12 am 68 yuan/person

12 noon-118 yuan/person. Activity time:

October 8, 2111 to October 25, 2111

II. Venue:

Zijingang International Hotel

III. Organization of the event:

Consultant: Shi Lei, Chief Event Officer: General Implementation of the Plan: Zhou Xiong Plan Operation Implementation: Department Heads

IV. Activity Background: < The varieties of food and beverage include: western restaurant-comprehensive buffet, Chinese restaurant-warm Taiwanese cuisine. As the hotel is just holding a "food festival" in the west market, we must make great efforts to promote the characteristics of the hotel's characteristic seafood, thus forming a brand impression of a high-grade, diversified and civilian-priced star hotel in the minds of consumers. Once the brand concept is formed, it will greatly promote the future development of the hotel. < P > V. Purpose of the event: < P

VI. Overall theme of the event:

Love Autumn, Enjoy Food

VII. Sub-theme of the event:

The event is divided into two parts. Part one: Asia-Pacific special food advertising words in the western food department's "Gourmet": the sea is vast and the sky is high and the clouds are light, and the crab, fat fish and beautiful shrimp are fresh. Part two: Chinese food department's "Recalling Jiangnan" Wentai special food advertising words: authentic Chinese cabbage, Recalling the beautiful scenery in the south of the Yangtze River

VIII. The keynote of the advertisement:

Exquisite food with lips and teeth blooming and happiness taste shared by everyone

IX. Activity scheme:

Scheme A:

Western food department-Food Story Seafood Festival

Activity 1: Buffet 168 yuan/buy one get one free one week before the activity < (real-name registration, access to database)

Scheme B: Chinese food department-"Recalling Jiangnan" Wentai Special Food Festival Chinese food department-Chinese food department

Activity 1: enjoy 51% discount on swiping your card-enjoy 51% discount on swiping your card every Wednesday during the cooperation with a bank

Activity 2: Every point makes a set meal and gives away one imported red wine with a value of _ _ _ yuan

2. The electronic screen reflects the active theme. The billboards in the water brand elevator in the store are mainly about activities. 3. In order to highlight the enthusiasm and celebration, balloons and ribbons are essential.

4. The peripheral balloon arch will be placed for 3 days from the date of activity to set off the atmosphere.

5. Highlight the theme design in the lobby, make artificial beaches and seawater according to the nature of sand table, and place small marine fish! Small coconut trees are inserted around, and fishing boats and fishermen are carved with planers on artificial beaches. The big conch may highlight the theme! Increase the countdown notice table on the big theme.

6. On the day of the activity, dressing the's "island suit" was used to highlight the atmosphere of the seafood and food festival on the first floor, and activity billboards were hung in the restaurants and walkways on the first floor (12 halls and 11 walkways on the second floor)

6. Ornaments were hung on the seafood pond to increase other seafood species with strong ornamental value and good breeding. (such as fish, turtles, seal snakes, sea eels, sharks, etc.)

7. The brochure is beautifully designed.

b: Chinese food department on the second floor Chinese food department on the second floor 1. With the ancient Yue country as the historical background, add classical decorations 2. Replace the existing magpie wallpaper with colored paintings describing the history of Yue country or use scrolls to hang paintings describing the Wenzhou cuisine 3. Replace the existing decorations with some cultural decorations, such as porcelain 4. Make menu. 5. Purchase oil-paper umbrellas and other Jiangnan special decorations.

XI. Media promotion

Suggestions: radio stations, newspaper clips, group buying websites

1, establishment of Sina Weibo and Tencent Weibo

2, invitation of more than 11 media stations in Hangzhou to report the city express, fashion for 7 days, feeling life,

XII. Activity expenses:

XIII. Major work arrangements of various departments (progress).

planning of thanksgiving activities in restaurants

New dishes and special dishes will be launched on Thanksgiving Day, and the food will be improved with the help of Thanksgiving publicity. A small bowl of glutinous rice balls or ear warmers will be given after dinner, and a voucher of 11 yuan will be given after paying the bill.

Scheme analysis: New dishes can be quickly accepted by the public by using the gimmick of Thanksgiving Day. In addition, although the number of dumplings given away is small, after oral introduction by the waiter, customers can feel the difference and warmth of Thanksgiving Day, which is beneficial to the reputation of _ _.

responsibilities and preparations of each department:

purchasing department: responsible for the purchase of required items

planning department: responsible for the specific planning and activity arrangement of holiday activities

front office: the front office manager actively assists the planning department in store layout and coordination among employees. Waiters unify holiday greetings and smile, actively introduce the details of holiday activities to customers and introduce new dishes.

activity budget:

arch rent: 151 yuan/day, four storefronts ***611 yuan

ear warmers (gifts): 1.5 yuan/211 ***611 yuan

lanterns (small) 1.2 yuan/411 ***481 yuan

5111 publicity pages * *. 11181 yuan

Lantern (1.2m) 51 yuan/21 ***1111 yuan

Poster+display 51 yuan/4 ***211 yuan Restaurant Creative Marketing Plan 4

Event time: October 1

Event theme: Meet on New Year's Eve

Event content:

When you meet a small guest under the age of about 11, you will be given a fruit candy.

B, lobby: put a Christmas tree in the center. The Christmas tree should be large and coordinated with the space in the lobby. There must be flashing colored lights on the tree to attract guests' attention.

C, glass doors and windows: put up Christmas pictures such as snow scene, Santa Claus, etc. (available in the boutique wholesale market)

D, restaurant: the waitress wears a Christmas red hat, and gives each table of guests a unique Christmas dessert, which mainly includes cakes, biscuits, or the usual popular hotel snacks, surrounded by all kinds of sweets. You can also hide a prize-winning mascot in the tray, and different mascots can get different Christmas gifts at the service desk.

E. Aisle: make a small lampshade with red paper, hang one every one meter and five, and hang two rows along the aisle.

Second, the atmosphere of the store can be created

The square in front of the door can be set with such a scene modeling: a villa house stands in the snow, surrounded by a rich Christmas tree and has a beautiful garden. The whole house has warm yellow lights, and a family can be seen through the window. They are busy preparing for the Christmas party and carefully arranging the Christmas tree. Santa Claus is quietly climbing the chimney, and melodious music is floating out of the Christmas house. The whole scene is quiet and cheerful, dynamic and quiet, lifelike and full of interest. Note: Music is indispensable, which adds dynamic to the whole scene and can play some classic songs.

waiters and cashiers all wear a red Christmas hat to set off the festive atmosphere and stimulate customers' consumption.

Delineate the Christmas merchandise area, display all kinds of Christmas gifts, arrange the Christmas trees in a row, match with all kinds of colored lights, decorations, etc., add posters, music, etc. to render the Christmas atmosphere, and turn the hotel into a paradise for Christmas parties

III. Promotion activities

(A) Carnival Hat Festival! Show all kinds of hats of men, women and children with fashionable styles and bright colors! Let you enjoy the warm winter and add a touch of beautiful elegance! Operating instructions: In the cold winter, hats are indispensable warm-keeping supplies, and they are increasingly becoming a major ornament for fashionable young people to dress. On the display of hats, you can highlight the red Christmas hat, on the one hand, to render the festive atmosphere, on the other hand, to promote the sales of other hats through Christmas hats.

(B) Give gloves when ordering a meal. If the meal is over RMB 1,211, give a pair of gloves with the shopping receipt (the value of gloves is about RMB 5-11). There are also small gifts hidden in the gloves. Instructions for operation: gloves are also indispensable cold-proof articles for people. It is more practical for customers to give gloves when shopping. It is a novel promotion method to hide lottery tickets in gloves to grow socks with western children at Christmas.

note: shopping gifts can also be some fashion desk calendars, Christmas gifts, protective talisman (for protective talisman on Christmas Eve) and so on.

fourth, contact foreign students.

A, organize programs. We contacted more than 11 foreign students from Europe and America in universities such as Black University and University of Technology, and invited them to participate in our activities, perform programs with you in the hotel lobby, and spend Christmas Eve. Our invitation was warmly welcomed by them, with beer, and we were able to spend the night with the handsome China guy and the beautiful China girl without spending money. This beautiful thing has never happened before, and they were simply overjoyed.

all we ask of them is a disco that can perform a program or dance.