In today's social life, there are more and more places where we can get in touch with business plans, which can help entrepreneurs unite and manage people effectively. How should we draft a business plan? The following is my business plan for the candy store, for your reference only, and I hope it will help you.

First, positioning:

Generally, children like to eat desserts, but I don't want to put the market target of desserts only on children. I want all men, women and children to like dessert. Desserts should be made by hand and sold by diy. They should be sweet but not greasy, mixed with their own juice, nutritious and delicious.

Second, the investment analysis:

I want to plan the next thing according to the funds at hand. The initial capital is 200,000 yuan, and the rent that the dessert shop can afford is less than 4,000 yuan a month, so the environment is busy. The rent is preferably once a month or once every three months.

Third, the decoration in the design:

Since it is located in a downtown area, it must be exquisite regardless of the size of the store, because people's appetite is generally related to the environment. Personally, I prefer to post some cartoons on the wall. I can learn from them and put some diy desserts and juice on the wall of the store, with detailed introduction (such as the way and taste of desserts ...) for the reference of guests. At first, it doesn't matter if we can't give our guests a rest and enjoy our dessert because of the small storefront. We can give a lovely doll made by diy as compensation when the guests buy dessert, and explain the reasons to the guests. When the business is bigger, we are also slowly expanding our stores to meet more new and old customers.

Iv. business types:

Main products: various nutritious desserts, different flavors of ice cream, fruit juice and milk tea. ...

Verb (abbreviation of verb) operational characteristics:

The biggest feature of our store is that all desserts, fruit juice, milk tea and ice cream are sold by diy professionals. And desserts are made according to national nutrition standards. Like many girls who like desserts but are very afraid of being fat, they regard desserts as a scourge. However, our xxxdiy dessert is different. We have our own brand, and each of our desserts has been certified by a nutritionist. Only desserts that meet the national nutrition standards will be put on the market.

Operation mode of intransitive verbs:

(1) During the first opening of the store, you can advertise to tell customers that our xxx dessert shop is doing a promotion, and all desserts will be 20% off. Only when the advertisement is done will more people know about our xxx dessert.

(2) implement the membership card system. You can get a membership card for free if you spend more than 65,438+000 yuan or 200 points in our shop. Members can enjoy a 7.5% discount during major festivals and activities. When you buy 50 yuan, you can get a self-made juice or a beautiful trinket.

(3) Every time we make a dessert with a new taste, we don't sell it directly, but try it for customers first, so that every customer who tastes it will leave a series of questions, such as their views on the new dessert, whether they like it or not, and so on. After counting the customers' opinions, our store decided whether to officially launch a new dessert.

Seven, sales service:

A good dessert shop not only has good desserts, but also has excellent staff quality. Every employee of our xxx dessert shop has to undergo strict training, and there are three services: dedication, courtesy and sincerity. Let customers feel that the staff of our xxx dessert shop are of good quality and treat customers perfectly, and do not refuse customers' reasonable requirements for any reason. Feedback the opinions put forward by customers to every employee in time, correct their own shortcomings in time, and bring happiness to every customer. Because eating dessert is a kind of enjoyment, and enjoyment is of course a happy thing. How can customers be dissatisfied?

Eight, honest hospitality:

(1) If you buy any expired and stale products in our store, we will give you a double refund and give you 10 copies of the freshest signature dessert for free as compensation.

(2) Customers' delivery of desserts must be delivered on time without delay, so as to ensure that customers can eat the freshest desserts. If there is an accident or unexpected situation in the middle, you must inform the customer of the reason for not sending dessert at the first time, and then double indemnity.

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