King Noodles is a brand owned by Shandong Wang Catering Management Co., Ltd. King Noodles combines the advantages of Shaanxi oil-sprinkled noodles, Shanxi Daoxiao Noodles noodles and Beijing Zhajiang noodles to create a kind of pasta that meets the tastes of modern people.

Wang Lizhi is an advocate of international management of Chinese fast food, and his future development goal is to become a fast food enterprise with China characteristics all over the country. Inheriting Chinese classic national cuisine and constantly absorbing more new tastes and new ideas, the company adheres to the business philosophy of "being a man first, then doing things" and the business strategy of "making a bowl of noodles with heart" to create China people's own new fast food.