As the flagship product of "Suning Real Estate", a smart real estate operator in China, Suning Plaza adheres to the concept of "creating a smart life for consumers and creating an experience platform", accurately attracts investment, uses big data to achieve precise marketing, integrates Suning's industrial resources to achieve O2O operation, and creates intelligent, themed and differentiated experience services for consumers.

As an offline business platform of O2O entities, Suning Plaza has been committed to innovative experiential marketing. Suning Plaza makes full use of Suning Shang Yun, Suning Finance, Suning Wenchuang and other industries under Suning Group to realize the development and two-way drainage of online and offline resources, and at the same time meet the dual needs of offline experience and online convenience. With Suning's unique resource advantages, Suning Plaza has opened up 200 million members of offline physical platforms and online e-commerce platforms, collected and analyzed members' consumption behaviors through big data, and worked with brands to formulate precise marketing plans to enhance customers' consumption experience. Suning Plaza covers many formats such as boutique fashion, entertainment and leisure, and catering. While allowing consumers to enjoy "eating, drinking and having fun", we should pay attention to consumers' spiritual enjoyment and pursuit of lifestyle, deeply tap modern people's desire for "novelty", create a fourth-generation customized business model of shopping centers that is situational, animated, artistic and interactive, and open an era of situational life experience.

At present, Suning Plaza has been built and put into operation in Shanghai, Wuxi, Fuzhou, Shantou, Chengdu, Shijiazhuang, Lianyungang, Wuhu and other cities 18. Wherever Suning Plaza went, it became a local "drainage magnet" and gathered in a city to live. In 20 16, Suning Real Estate will open 9 more commercial projects in Zhenjiang, Xuzhou, Rizhao, Baotou, Anshan and Jining.