I was lucky enough to be invited to participate in the "White Youth 2020 Liquor Brand Strategy Development Seminar", which was a dialogue on how to extend liquor, innovative ideas, product advantages and future development of white youth from the perspective of fashion aesthetics.
Q 1: Everyone is very interested in why it is called dialogue youth. Can you answer that?
Brand CEO: Literally speaking, white youth means "talking to young people, talking to young people". We are a brand of youthful tide wine that young people love. Brand founders have been deeply involved in the liquor industry for more than 30 years, and also have a deep insight into the market lag of the traditional liquor industry, ignoring the aesthetic and consumption views of young people now. Drinking is not only to feel the happiness of drunkenness, but also to release emotions. We let users talk to themselves and youth in the name of products.
Q2: Can you share with us the design concept of the product?
Brand CEO: the overall design of our brand conveys the young trend culture, which is reflected in the personalized brand logo, graffiti elements of street culture, breaking the tradition in appearance design, combining modern exquisite craftsmanship and so on; We grasp the minds of young people with fashionable values, and at the same time pay more attention to the shaping of brand culture, and convey the spirit and attitude of young people who are naturally cool. On the road of rejuvenation of liquor, we are the promoters, giving young people a new understanding of China liquor, thus further helping the growth of young liquor categories in China.
Q3: What do you think is the most important bridge between products and users?
Brand CEO: We will evolve product vision into users' life and work scenes, build the content of consumption scenes online, and hold colorful theme activities offline, such as the natural cool series with its own lighting effect, combining wine with tide. This immersive product experience will attract young people to try early. We will pay more attention to users' consumption experience in content creation, so that users are willing to consume our products at any time. This is our goal and the original intention of creating the brand. And all this must return to the essence of the product. What is the essence of liquor? Is to achieve the ultimate taste.
Q4: What do you think of how to control the quality and the taste needs of young consumers?
Brand CEO: Facing the diversified market demand of today's consumer groups, we are constantly innovating in the taste of liquor. For example, our four seasons fruity wine is loved by many female friends, and other new flavors are being developed and innovated. Next, we will meet you one by one.
In terms of quality, we have always adhered to the most fundamental quality of liquor, that is, "taste". We are Luzhou-flavor liquor, and we all know that Luzhou-flavor liquor is the shoulder of China liquor industry. It is deeply loved by 70% users in China, and its annual sales account for 70% of China liquor. Its cellar fragrance is elegant, sweet and soft, and its quality is beyond doubt.
Q5: What is the biggest breakthrough in product innovation and marketing strategy in the future?
Brand CEO: In the future product innovation, we will make more diversified extensions for different consumption scenarios. Whether it is product design or taste, our first priority in market strategy is to adhere to product quality and develop new incremental markets.
Our brand positioning of Bai Qing is diversified, and Cool Street is just one of our styles. In the future, the Bai Qing family will have more diversified styles, tastes and flavor types to explain the new aesthetics of liquor, making it more and more popular among young people. In the future, let's look forward to Bai Qing's more exciting market performance and become a trendy wine brand belonging to young people.