Keep your vision at high speed and turn yourself into a director.

-Li Xiang

PCPOP is the third largest Chinese IT professional website. In 2005, the income was nearly 20 million, and the profit was100000. 20 times the price-earnings ratio, with a market value of 200 million. Li Xiang, the founder, is a monopoly, worth more than 1 billion. This year, Li Xiang was 24 years old and started a business for 6 years.

Besides the Internet, cars are Li Xiang's favorite. He drives very hard. Let's go out of Houhai together and take the Third Ring Road to Jingchang Expressway. The car behind has just arrived at the Third Ring Road, and he has already turned around on Jingchang Road. There are many people who drive hard, but the acceleration is fast and it is inevitable that there will be more brakes. But there is a speed that can be controlled, and you don't have to step on the brakes to run the whole fourth ring; I opened a Polo in Beijing and ran 654.38+ 10,000 kilometers, not once. This is Li Xiang's style, "keep your vision at high speed and turn yourself into a director."

Do masculine things, but make good use of safe methods.

In fact, starting a business in six years is almost the same as driving around the Fourth Ring Road. Two words: stable. 1999, 18-year-old boy's personal website earned 65438+ million by delivering online advertisements to his door. This year, he graduated from high school with average grades, and it was "natural" to give up college and start a business directly. In 2002, Li wanted to bid farewell to his parents, moved from Shijiazhuang to Beijing, recruited soldiers and started "formal business operation". Since then, PCPOP's advertising sales have increased by more than 100% every year, and in 2005, IT expanded from IT products to automobile industry. Nowadays, websites such as Little Bear Online and Zhongguancun, which were once very popular, either stopped or disappeared. The leading Zhongguancun Online and Pacific Online rely on the resources of big media or hypermarkets, while PCPOP with the strongest momentum only relies on endogenous growth. Xiao Li thought, how did you do it?

Look at these simple qualities.

Li Xiang's Law: If you pay 5% more effort than others, you may get 200% reward from others. Do things seriously. Li wants to ask everyone around him this way every day, because he himself is the beneficiary of this way. For example, going to a new product exhibition together, Li wants to ask PCPOP's articles to come out before other media, even if they are five minutes faster than others. Maybe you did more homework and lost 10 minutes, but the result was that all the websites and forums were your articles the next day. Manufacturers' recognition and advertising investment will also follow.

I don't think I am a businessman. I grew up in the countryside. The most important thing in this life is to become "honest like a farmer". Every time the company develops, a capable partner joins in on time. It is because of sincere treatment that "these talents have been following me". Li Xiang dares to say that among all IT network media, PCPOP is the only team that doesn't charge money from manufacturers. Anyone who collects money will be automatically squeezed out by this team, and there is an atmosphere that is too "ideal".

There are many "big bosses" behind Li Xiang. A group of entrepreneurs in their thirties and forties regard him as a little brother and help him at a critical moment. Xue Manzi is an unforgettable friend. He is the founder of UT Starcom and the chairman of 8848. Contact with such a valuable person will make you feel that he is more enthusiastic and enthusiastic about you than your own friends. Li wants to sigh that if a person can't reach this state, it is impossible to have such wealth. It looks like a simple navigation website, but after contacting the founder, Li wants to conclude that this website is particularly good because this person is very good. Cai can see a level that ordinary people can't touch.

Li Xiang never likes class. He always wants to learn what he can use quickly in practice. Know what you need and use it immediately. But in junior high school, I used to study very hard in class, just because of the teacher's encouragement: "It doesn't matter if you don't study well, but you must be an excellent person." He thinks this is the most valuable thing he has learned in class.

After six years of high school, Li wants to spend all his spare time on computers and the Internet. "They were invented for me." . Go to all the post offices in Shijiazhuang to buy a software and stay in front of the computer all night to build your own network kingdom. Views that you don't want to share with teachers and classmates in class during the day can be freely expressed online at night, and they are constantly recorded and reached in disputes or recognition when they encounter strong collisions. "New things are learned online, and traditional education has been abandoned."

My parents are teachers in the local art school, and my family education is relatively loose. Li Xiang was sent to the countryside when he was a child and grew up in the countryside. When I was in middle school, I lived with my grandmother and was rarely left behind by my parents. Li hopes to have a large enough space for free growth. Tracing back to the source, Li wants to say that parents are the most grateful, and independence is the most important quality they give.

Foreword:

Born in the 1980s.

Characters:

Geek Young Xia: Dai Zhikang

MySee Entrepreneurship Team: Who else besides me?

Zheng Li: Ambition is full of energy.

Li Xiang: Billions of net worth

Zheng Li: Ambition is full of energy.

[Introduction to Dai Zhikang]

Dai Zhikang, born in Heilongjiang, is at the age of 198 1. In 2000, he was admitted to Harbin Engineering University, started his business in 200 1 and became the CEO of Kang Sheng Century. Discuz, a software developed and designed by Dai Zhikang to automatically generate communities! At first, it was free for people to use. On June 5438+ 10, 2003, Dai Zhikang released a new version, which added new functions and technologies, and its capacity was several times that of competitive products. Today, those template systems and data structures have become compulsory technologies for others to learn this language. As a result, from now on, Discuz! Entering the high-speed track, the average monthly sales growth is 30%. The income in 2003 was tens of thousands, in 2004 it was hundreds of thousands, and in 2005 it was millions. 2005, Discuz! Become a leader in community software. In February 65438, the software was realized free of charge and turned into a service. Is one of the earliest and most influential PHP developers in China. Starting from 200 1, we independently designed and developed the community forum system Discuz! By 2006, Board has become one of the PHP community forum software with the largest number of users in the world.

[Original by Kang Sheng]

In 2004, Beijing Kang Sheng Century Technology Co., Ltd. (now renamed as Kang Sheng Chuangxiang (Beijing) Technology Co., Ltd.) was established in Zhongguancun, Beijing, specializing in community technology and software research and product development, except Discuz! In addition, up to now, it has a series of community software products, including the community blog system X-Space and the community portal system SupeSite.

In view of the global trend of Internet open source thinking and software services, from June 5438 to February 2005, Kangsheng Chuangchuang wanted to implement the strategy of community software open source and free, and announced the transformation from software sales model to service model, thus becoming the first enterprise in the domestic Internet community software field to implement free and open source.

Because of Comsenz's influence in the LAMP field in China and its leading position in Internet community technology. In the first half of 2006, Comsenz received capital injection from Sequoia Capital, an internationally renowned venture capitalist. In June 2006, Discuz was founded by Kang Sheng! The community forum software won the "Top Ten Independent Innovation Products Award of China Software" at the fourth "Soft Fair"; In August of the same year, Kang Sheng Chuangxiang was selected by RedHerring, a famous American venture capital magazine, as the unlisted "Top 2006 Asian Technological Innovation Enterprises 100".

[Dai Zhikang's growing process]

Dai Zhikang smokes Zhongnanhai cigarettes, eats in the canteen, wears a small and old sportswear from high school, and his hair is often fluffy and cocked. Perhaps only when you see him sitting on a silver-gray BMW, looking at his subordinates with burning eyes in the office, or sitting in negotiations with venture capitalists, will you find that Dai Zhikang is not a depressed teenager.

Dai Zhikang, then the creative CEO of Kang Sheng, was the most popular online community software Discuz in China! The founder of. Discuz！ It was developed by Dai Zhikang on 200 1 and spread on the Internet in the mode of "individual free+enterprise fee". At the end of 2005, Discuz software was all free and turned to service.

So far, 300,000 community forums in China have adopted Discuz! Community software accounts for more than half of the total number of community forums in China. June 2006, Discuz! Community software won the "Top Ten Software Independent Innovation Product Award in China". In mid-July, Kang Sheng Century was favored by Sequoia Capital, a world-renowned venture capital fund, and received the first round of financing of millions of dollars. This is the first online community software company in China to obtain venture capital. The entry of venture capital provides a strong financial guarantee for the future development of Kang Sheng creativity, and Kang Sheng creativity wants to fully enter the Internet industry and start a new scale development.

Dai Zhikang earned his first 500,000 yuan when he went to college. For example, at the age of 25, he owns a company with an annual turnover of 5 million in Zhongguancun. Not long ago, he just won the favor of venture capital and became another dazzling star among the "post-80 s" network upstarts.

Dai Zhikang admits that the biggest advantage and disadvantage of young entrepreneurs is their youth. "Being young means that you have more time to remedy your mistakes, but on the other hand, market competition will not tolerate you because you are young. If you make a mistake and others don't, you may die. "

first pot of gold

Dai Zhikang was born in an intellectual family in Daqing. He likes computers since he was a child. When he was in primary school, he played with computers at home. From 286 to 586, he upgraded his home computer again and again, and his programming skills became higher and higher.

In 2000, Dai Zhikang was admitted to the university, but after entering the university, he was very disappointed. "I like self-study, and I am not interested in exams. The old textbooks in the university make me have no interest at all."

At that time, the internet was on fire. Dai Zhikang knows the outside world through the Internet. He became interested in online communities that connect strangers. He wants to develop a set of software that can automatically generate communities so that even people who don't know technology can manage them. If someone chats and makes friends in the community he designed, it should be a unique achievement. "I think this kind of thing is very interesting to do, and it will be very helpful for me to find a job in the future."

Dai Zhikang's wishful thinking is to make this kind of software that can be used by millions of users in Qian Qian. When looking for a job in the future, he can tell others: I made this thing! This will make it easier to find a job.

In order to do software, when she was a sophomore, Dai Zhikang moved out of school and rented a house in 300 yuan for a month. He spends almost 15 hours in front of the computer every day. When the software was designed, he named it Discuz! , just hang it online and give it to others for free.

At first, this software was free. After accumulating a considerable number of users and comparing with other similar software products, Dai Zhikang decided to charge for this software.

"I think my products are far superior to similar products in some key indicators, such as speed, safety, load capacity and humanization. Their products are all charged. Why can't mine be recharged? "

Faith brought Dai Zhikang unexpected trouble, and he was reviled on the Internet. For a time, Dai Zhikang was afraid to surf the Internet.

At that time, a piece of software cost 500 yuan, and it was sold for nearly half a year, and none of it was sold. Dai Zhikang thought, it couldn't be sold anyway, so he simply went up to two thousand dollars.

After the price increase, Dai Zhikang met a Hongkong person who wanted to do something in the BBS community. He found Dai Zhikang on the Internet and asked him how long it would take. Dai Zhikang told him it would only take a week. Hong Kong people didn't believe him, so he told Dai Zhikang that you sold this software for 2000 yuan. If you can finish it within one week, I will give you an extra 1000 yuan. In this way, Dai Zhikang earned 3000 yuan.

After this ordeal, Dai Zhikang's charging plan began to work. "At that time, we thought that the bigger forum could not get on with other software, which was unstable and unsafe. This is our opportunity. "

On June+10, 5438, Dai Zhikang launched a new version, which added new functions and technologies, and its capacity was several times that of similar products. After that, Discuz! Just entered the high-speed track, sales increased by an average of 30% every month. Dai Zhikang found his first bucket of gold-by the time he graduated, he already had 500,000 yuan.

Start a company

At first, Dai Zhikang wanted to find a job by making software, but before graduation, Dai Zhikang became a hot commodity. Some companies even offered him an annual salary of 300,000 yuan, but Dai Zhikang chose to give up.

"I was very touched, but think about it. If I leave, I will give up everything now. I think this thing is like one of my own children, and I can't give up. So no matter how big the temptation outside is, I don't think there is any way to shake it. "

Dai Zhikang came to Beijing with his first bucket of gold, founded Kang Sheng Creative Technology Co., Ltd., went to dozens of departments, built more than 50 official seals, and the company opened.

It was slow to recruit people at first. "Interviewing more than a dozen people a month can recruit one person, but those who are screened out in this way are people who are really worth working with."

After two years of development, the company has grown from the initial few people to more than 60 people, 80% of whom are programmers, and the product share also accounts for 50% of the industry market. In 2005, the turnover reached 5 million yuan.

Until now, Dai Zhikang still defines his company as a technology-based company, and he believes that only by specializing in technology can he realize his value. "I often tell programmers that you might as well be proficient in ten things if you are proficient in one thing. To do one thing, we must be very dedicated and devoted, even if we only do one thing at a time, to be the best, the most proficient and the deepest, to be the first-class master in this field, or to make our products the top products in this industry. This is our goal. "

From charge to free.

While the company was developing smoothly, Dai Zhikang made an unexpected decision. Contrary to his switch from free software to paid software a few years ago, he decided to free all products that had been charged for many years.

Dai Zhikang will be the company's flagship forum Discuz parts! It is completely free, and only charges for customization, technical support and other services to maintain the company's basic operating costs.

"This is an ideal of mine for several years. I originally wanted to do something popular, very popular. Now that the product is free, those who originally wanted to use it but had no money to buy it can use this software, and my user base can also rise rapidly. For example, when this 1% person grows up, my income will rise, and our future profit model will be based on this huge user. "

After free, more than 1000 websites install Discuz almost every day! Now the number of effective users has reached about 300,000, and among the 700,000 websites in China, Discuz! Its share has reached about 40%.

Dai Zhikang calculated an account. There are 600 websites in China 1000, which means that BBS accounts for 60% and 70% of websites in China respectively. "I believe that the solutions we will provide will be higher in the future, and we estimate that it is 80%, which means that 70,000 to 80,000 communities in China will become our users. I think this market prospect is still good. "

From charging to free, it means that the company's profit model has changed from simply selling products to supporting profits by providing products and services.

"We don't want to earn your money first, then provide services for you, but provide services for you first, and then we will earn your money when you grow up."

2. Chairman of Zendai Investment

general situation

Dai Zhikang, male, 1964 was born in Haimen, Jiangsu Province in June. 1978 was admitted to Haimen middle school, a key middle school in Jiangsu province. . 198 1 was admitted to China Renmin university, majoring in international finance, and 1985 was admitted to China people's bank finance college for further study. 65438-0987, joined the head office of CITIC Industrial Bank as the secretary of the president's office; 1988 is the Chinese representative of Dresden Bank in Beijing; 1990 as department manager of Hainan Securities Company; Shanghai Zendai University was founded in1994; 1998, Zendai Company was reorganized, Zendai Investment Group was established and served as the chairman.

Biographical notes

1978.09 ——1981.07 Students from Haimen Middle School in Jiangsu Province.

1981.09 ——1985.07 China Renmin university, majoring in international finance.

1985.09—— 1987.07 Graduate student, Institute of Finance, People's Bank of China.

1987 —— 1988 joined the head office of citic industrial bank as the secretary of the president's office;

1988 —— 1990 as the Chinese representative of Dresden Bank in Beijing.

1990 —— 1994 as the department manager of Hainan Securities Company.

1994 founded Shanghai Zendai University;

1998- Up to now, Zendai series companies have been reorganized, and Zendai Investment Group has been established and served as the chairman.

Mao: The devil's child.

Mao, also known as "the devil's child", 1983 was born in Beijing. Junior high school diploma, officially started business in 2004, president of MaJoy. At the end of 2004, Mao met a state-owned enterprise boss by chance and exchanged the MaJoy project with the general manager: moving online games offline to imitate their background data, but using real scenes, players actually played them. The two hit it off, and Kan Kan became an intellectual shareholder of his company. The two parties officially operate MaJoy, with an estimated overall investment of 300 million. Subsequently, Mao Dai made a special report to the Shijingshan District Government and the Beijing Municipal Science and Technology Commission.

I'm still young, and it's hard to weigh the pros and cons comprehensively, so as long as the opportunity comes, no matter how good or bad, I will rush up and win them all. Isn't it what young people should do to change the environment and experience?

-Mao

Life course

1999, there was a once-in-a-century embarrassment in Beijing Yu Ying Middle School. A boy named Mao, a freshman in high school, failed the geography exam and failed the make-up exam. According to the national policy, he is not qualified to enter the university. Kan Kan said, this is not right, I don't want to learn. It is said that the grade director at that time was worried about this hair. I can't trust such a person!

Mao is as thin as a bamboo pole, his face is black and blue, and he is dressed in hip hop. Sleep 4 hours a day, or sleep 8 hours together every two days. I'm not married yet, but my right ring finger has two platinum rings in one breath, one from my mother and one from my girlfriend. Shangdao's favorite places to go, till and coffee.

It has been like this all those years: get up at 5: 30 in the morning, go to school by bike 10 minutes, work hard and eliminate the homework for a day. I was thinking that in class at night. Go home from school at 5: 30 in the afternoon, get bored in the cabin after dinner, and work on the computer until 12. In the first day of junior high school, Hai Wei's time and space was online, and he applied for a program forum. The most exciting thing is to come up with various tricks to maintain the development of the forum. Organize activities on weekends and invite people from the forum to chat together. At that time, Kan Kan and his school team swept the computer competition in Beijing, but he failed to meet his opponent. In the third grade, I fell in love with mountain bikes. I play mountain bike until 8 pm after school every day, and then work on the computer until 2 am.

Mao's thinking habit and work style were formed at this stage. He basically doesn't deal with his peers, and people who deal online are seven or eight years older than him. Most people who play mountain bikes together are young people with jobs. Everyone is talking about what kind of business to do and what kind of problems to solve, which is very practical. Except those superficial hip-hop costumes, Kan Kan's thinking and behavior are much more sophisticated than his actual age. After meeting many netizens, I can't believe that this is a boy of 17 years old chatting with himself online!

In 2000, he passed the computer certification of Microsoft and Cisco, and found a job with a monthly salary of 3,600 yuan with these two brands. In the next three years, I changed more than a dozen jobs! From small websites, game companies, TV stations to government agencies; From research and development, planning, marketing, publicity to program production. I also started my own company and outsourced R&D projects to others. I have really suffered a lot in these years, and I have lost more than 200,000 of my savings as tuition fees. Of course, I also saw the "road" in all walks of life and at all levels.

At the end of 2004, Mao once again met a boss of a state-owned enterprise who had worked together. I worked on projects for him in those years, from background data processing to marketing planning, and the effect exceeded the boss's expectation. This time, Kan Kan talked with him about the MaJoy project that he had been thinking about for a year: moving online games offline and imitating their background data, but using real scenes, players actually played them. The two hit it off, and Kan Kan became an intellectual shareholder of his company. The two parties officially operate MaJoy, with an estimated overall investment of 300 million. Subsequently, Mao Dai made a special report to the Shijingshan District Government and the Beijing Municipal Science and Technology Commission.

"You choose to do something, but as long as you choose to do something, you must do it well!" This is what my mother emphasized to Mao since she was a child. Kan Kan often thinks about this sentence in the society. There is often a saying in Hong Kong gangster movies, "Since you have chosen the underworld, you can't quit with one foot in the coffin." Kan Kan said, every day.

individual

Among the four post-80s billionaires, Mao seems to be the most fashionable. black curls, leisure suit, jeans and mobile phones pop up hilarious ringtones from time to time. "Going to nightclubs, unfortunately, I will go back to Beijing tomorrow and have no chance to go to nightclubs in Chongqing." Speaking of his hobby, Mao said that because of his hobby of going to nightclubs, he seems to spend more every month than the other three. "Not much, 20,000 to 30,000." Kan Kan said it very easily.

Quotations from Kan Kan

-"The meaning of life is that I am still alive. I'm particularly afraid of death. If I want to live a relatively comfortable life, I will fight. "

-"Don't take any training courses. It's a waste of time. Learning and entertainment are inseparable."

-"I am a bad communicator. What I am good at is dealing with girls. "

-"The student unions in many universities in Beijing are officialdom, and I especially hate to see someone on my resume saying' XX Student Union'."

-"Now, as long as I have time, I will drive to the university campus to find out the feeling of studying, but if I am asked if I will continue my studies, I can't answer this question because time will not go back."

-"Beijing is a place that talks about hidden rules, pays attention to the political background of companies and people, has low work efficiency, and the entrepreneurial environment in Shanghai is relatively fair."

-"People should consider the balance between supply and demand in everything, including falling in love."

-"I feel so good about this environment in Chongqing. Jie Fangbei is a place suitable for entertainment, which can make a person mature as soon as possible. "