Join the milk tea choose hi tea. 2012, Jiangmen, Guangdong Province, quietly appeared a less than 20 square meters of small tea store, but the founder of this tea store Nie Yunchen has a more ambitious ideals - he would like to create globally renowned tea brand, like Starbucks in the global coffee industry! The same as Starbucks in the global coffee industry. Xijia promotes health, taste, fashion based on the combination of traditional Chinese culture of health, health, health concepts into the usual join milk tea store tea, in shaping the health, taste, fashionable image at the same time, pay more attention to milk tea to join the tea drinks health effects, catering to the tastes of all types of consumer groups, as well as the concept of health care. Xijia promotes health, taste, fashion based on the combination of traditional Chinese culture of health, health, health concepts into the usual to join the milk tea store tea, in shaping the health, taste, fashionable image at the same time, pay more attention to milk tea to join the tea drinks health effects, catering to the tastes of all types of consumer groups as well as the concept of health care.