The first step in choosing a school and a major is to choose a school and a major, you have to have a certain understanding of the target institutions and professions, in order to facilitate you, we organize and share the "Tianjin University of Commerce, Department of Marketing, professional training objectives and curriculum," related to the content, take a look at it.

Cultivation Objectives:

This specialty cultivates applied senior business management talents with a broad knowledge base in management, economics, and law, and a combination of business literacy and professional ability in marketing analysis, marketing decision-making, marketing execution and control, with a high sense of social responsibility and deep business literacy.

Major Courses:

Economics, Management, Management Information System, Economic Law, Statistics, Accounting, Financial Management, Human Resource Management, Simulation of Enterprise Creation and Operation, Marketing, Integrated Marketing Communication, Marketing Strategy, Consumer Behavior, Global Marketing, Sales Management, Creative Methods of Marketing, Marketing Planning, Brand Management, Advertising Theory and Practice, Sales Promotion and Negotiation Skills, Channel Management, Customer Relationship Management, Service Marketing, Internet Finance, Financial Marketing, Internet Marketing, Business Data Mining and Application, and Digital Marketing.

Program: 4-year undergraduate

Degree: Bachelor of Management

Employment of Graduates:

This program is mainly designed to cultivate senior management talents in marketing strategic planning and business operation for enterprises. Graduates are mainly engaged in market research, market development, marketing planning, business negotiation, sales management, brand management, network operation, innovation, entrepreneurship, as well as scientific research, teaching and other aspects of the work in enterprises, institutions and government departments. The main job groups are: marketing director, brand manager, marketing supervisor, sales manager, salesman, market development supervisor, planner, market researcher, search marketer, internet marketer, senior financial planner, internet finance specialist, financial account manager and so on.

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