Inscription: At present, China's water resources are facing two major challenges: First, the shortage of water resources is increasing. China is short of water resources, with per capita water resources only 1/3 of the world average, and the water shortage problem will continue to increase. According to experts' prediction, by 2020, the national total water demand will reach 680 billion cubic meters, while the water supply capacity is only 640 billion cubic meters, and the annual water shortage is as high as 40 billion cubic meters. Second, water pollution is still very serious. 70% of the rivers and lakes in China are polluted to varying degrees, and the threat of water pollution has become a prominent problem facing the water supply industry. Therefore, alleviating the shortage of water resources and ensuring the safety of drinking water is a strategic task related to the national economy and people's livelihood, and it is also an important content clearly concerned by the national "Twelfth Five-Year Plan". The safety of drinking water is directly related to people's health, quality of life and social stability, which is of great significance. China has greatly improved the hygienic standard of drinking water, and the index has increased to 106. Some of the original indexes are stricter, which urgently requires better innovation and upgrading in the technology of safe drinking water protection, and constantly introduces better technologies and products.
Under the background of "Urban Water Use: Meeting the Challenge of Urbanization" determined by the United Nations, the China Water Purification Industry Association and leading enterprises in the water purifier industry recently held the China Safe Drinking Water Summit Forum. Explore the development direction of the industry and study the key technologies of drinking water safety guarantee. Hong Kong Yineng Company, a well-known pioneer in water treatment in Hong Kong, introduced its development of new products for civil safe drinking water by giving full play to the advantages of membrane technology.
Water purifiers originated in the United States in the early 1980s, and are widely used in developed countries such as Europe and America, with a market penetration rate of over 75% and an annual growth rate of 65,438+00% to 65,438+05%. At present, the market penetration rate in China is less than 1%, but the growth rate is as high as 30%~50%, even exceeding 100% in big cities such as Beijing.
The pursuit of health makes the market capacity of water purification in China reach 100 billion. Consumers who want to buy water purifiers generally pay great attention to personal health and have high requirements for quality of life. In addition, water purifiers are expensive, so they are often very rational.
At present, China's water purifier industry has grown to more than 3,000 manufacturers, and it is increasing by 30%~40% every year. More than 30 million water purifiers were produced in 20 10, and the output of water purifiers increased by 42%~50% every year. In 20 10, the sales of water purifiers exceeded RMB 30 billion (about13 of which was used for export). Therefore, although the water purifier industry is still a small industry as a whole, it has developed rapidly and is a sunrise industry with great vitality and bright prospects.
During the period from 1998 to 13, relevant industry associations investigated nearly 1,000 water purifier manufacturers and hundreds of water purifier dealers, compiled enterprise standards for more than 500 kinds of water purifier products, and assisted more than 300 kinds of water purifier products to apply for hygiene.
As a safe drinking water product, the application and popularization of water purifier depends on the following points:
First, the water source is seriously polluted. According to the Bulletin of China Environmental Status, 23.6% of the drinking water source water is unqualified, which brings great difficulties and pressure to tap water production. It also brings some hidden dangers to tap water quality;
Second, urban water supply emergencies occur from time to time, such as Songhua River (chemistry), Taihu Lake (cyanobacteria), Yunnan (arsenic), Inner Mongolia (microorganisms), Hunan (heavy metals) and so on. In recent years, frequent water pollution incidents provide a good opportunity for the development of water purifier industry.
Third, the current market share, bottled water accounts for the majority, but due to the secondary pollution of bottled water, fake water, black barrels and other problems, as well as frequent exposure by the media, its consumer groups are gradually shifting to the use of water purifiers.
Compared with barreled purified water and pipeline water supply with different qualities, the water purifier has the advantages of convenient use, affordable price, fresh water quality and no secondary pollution. It is welcomed by residents and is the most promising method to purify drinking water. However, according to the survey, the household ownership rate in Beijing, Shanghai and Guangzhou is less than 15%, and the ownership rate in other cities is even lower, and the rural areas are basically blank. Therefore, the water purifier in China has a great development space and a good market prospect.
China has a population of 65.438+0.3 billion, with about 400 million families, and 50% of the families need about 200 million sets. The retail price of the market is 2000 yuan/set, and the market is 400 billion yuan. At present, exports account for about 1/3 of the total output of water purifiers. China is a big producer of water purifiers, which did not affect its exports even during the financial crisis. In the future, the export volume of water purifiers will be even greater.
With the rapid development of economy, water pollution is becoming more and more serious. With the continuous improvement of people's economic income and living standards, the requirements for drinking water quality are getting higher and higher. Drinking water and health have become the focus of public attention. Water purifiers will definitely enter thousands of households and become as popular as color TV refrigerators, becoming a necessary daily necessities for residents. This is the opportunity of the water purifier industry!
Gu Jiuchuan, Secretary General of China Water Purification Industry Association (to be determined) and China Water Purification Industry Summit Forum, pointed out that water purifier enterprises are also facing challenges.
At present, there are about 1000 regular (approved or applying for approval) enterprises that produce household water purifiers, and there are a large number of water purifier manufacturers in the industry, about 2,000. Most of these black factories are small factories and family workshops, and some of them switch jobs to produce fake and shoddy products, which not only damages consumers, but also tarnishes the reputation of water purifiers and makes many people. On the other hand, they cut corners in production, use cheap and inferior raw materials and then dump them at low prices, disrupting the market.
At the same time, foreign and overseas enterprises have entered on a large scale, such as enterprises in Taiwan Province Province and Hongkong, as well as the United States, Europe, Japan, South Korea, Malaysia, Singapore and Russia. Enterprises in other industries in China, such as large and small household appliances, kitchens and bathrooms, cabinets, water dispensers, water heaters, solar energy, faucets, water meters, etc. Such as Haier, Midea, Rongshida, Gree, Rong Sheng, Panda, Tiki, Langm, Shuaikang, Tai Fang, Oupai, Ou Lin, Luda, Sanchuan, Jiuyang, Galanz, Pioneer, Karen and Jinjiang.
At present, the water purifier industry is mostly small enterprises, and some are even family workshops. The joining of large enterprises such as Hong Kong Yineng, Haier and Midea has made the water purifier industry full of hope. The advantages of Hong Kong Yineng make Hong Kong Yineng water purifier have the conditions for success. They have an excellent R&D team, core technologies with completely independent intellectual property rights, and leading technologies: UFIDA and Internet of Things household water purifiers. There is an excellent marketing team, including loyal and capable dealers all over the country. Hong Kong Yineng Water Purifier plans to have a market share of over 30% in three years, and it is expected to become the first brand of water purifiers in China. They developed and produced water purifier products, summarized and popularized good sales model and marketing experience, and set a good example for the water purification industry.
Facing the problem of personal drinking water purification, Hong Kong Yineng integrated foreign doctoral resources and successfully developed the world's first "three safety" water purifier for the Internet of Things after two years of international invention patents. The most important thing is the world-class membrane filtration technology, in addition to the world-class activated carbon and KDF filter materials, which can effectively remove harmful substances such as bacteria, viruses, heavy metals, organic pollutants and pesticide residues from tap water. The quality of purified water fully meets the national hygiene standards.
In addition, GPRS Internet of Things online monitoring technology ensures the safe operation of products in real time, and solves three hidden dangers: non-standard installation is "machine leakage", filter element replacement is "sewage machine" and water purifier out of control is "crisis". Hong Kong Yineng water purifier brings consumers a more comfortable, efficient, environmentally friendly and safe life experience. Gu Jiuchuan believes that Hong Kong Yineng's "three safety" IoT water purifier has broken through the industry bottleneck of substandard water purification and uncontrollable products after operation, which will set off a new wave of consumption in the water purification market.
Japan, which attaches great importance to health, is popularizing membrane technology with a pore size of only 0.0 1 micron in its water supply system, which can improve the filtration capacity by 1 times and remove small molecular impurities such as pollutants and bacteria remaining in water. Of course, this is inseparable from the strength of enterprises and the support of the state.
Hong Kong Yineng International, people-oriented and technology-oriented, has mastered the core technology of international 8V water purification. Based on the water quality and attributes of all countries in the world, especially China, the company adopts the world's best natural filter materials and combines the pure physical purification principle with the international 8V purification technology to produce the brand of Yilong Yineng: water purifier, direct drinking machine, water purifier, energy machine, imported water purifier and Hong Kong water purifier. Ten brands of water purifiers, household and commercial water purifiers, water purifiers, kitchens, central water purifiers, water softeners, direct drinking water purifiers, energy machines, electrolytic water machines, large direct drinking water equipment, etc., Yilang products have passed NSF certification and inspection by relevant international institutions. And won many honors at home and abroad. EALON brand is widely used in China, Southeast Asia, South Africa, Middle East, Europe and America, etc. Its products are safe and effective, and its perfect service system has won the trust of users.