McDonald's is a modern and enterprising hamburger company, which meets the needs of consumers in today's fast-paced life. Use fast food to convey joy and delicacy through service personnel. The reason why McDonald's has achieved its present achievements is also because it is backed by a comprehensive, perfect and powerful support system, which has effectively guaranteed quality and quantity. The backing force strives for perfection and teamwork, and is committed to achieving the goal of consumer satisfaction with the brand and laying a solid foundation for brand development. Application form for joining McDonald's
Advantages of joining McDonald's
The development of western fast food has become one of the important eating habits of Chinese people, and its market share has accounted for 51% of the catering industry. Among them, there is a world-famous fast food brand-McDonald's. So far, the brand has more than 3,111 restaurants and nearly 211,111 employees in * *, with more than 1.3 billion customers. Its franchise stores increase by about 21% every year. So, what are the advantages that attract investors to join in?
1. McDonald's brand has a high reputation in the catering market, and the brand effect lays a firm foundation for joining;
2. Brand strength: McDonald's is the leading retail food service industry in the world, with strict management system, product system and operation service system;
3. Provide franchisees with all aspects of franchise support policies, site selection and business circle evaluation, unified decoration design, technical training, operation guidance, etc.
4. Advantages of product renewal, conforming to the development of social trends, regularly innovating and upgrading products, and developing more products that consumers like;
5, advertising, the major media for McDonald's brand advertising, to help the development of the brand.
McDonald's franchise fee
McDonald's is a large global multinational chain restaurant, with more than 31,111 branches worldwide. Since entering * * in the 1991s, it has insisted on providing delicious and healthy food for customers. Now * * has more than 2,411 stores, and the market is quite broad. Its products are rich and varied, and it is convenient and fast to eat, which has won unanimous praise from all walks of life. As one of the top 511 global enterprises, it's definitely right to join it. So, how much is the joining fee for McDonald's?
First-tier cities (taking Guangzhou as an example), second-tier cities (taking Chengdu as an example) and third-tier cities (taking Xuzhou as an example)
The store area is 311㎡ 251㎡
The rent cost is 84,111 yuan/month, 51,111 yuan/month, 34,111 yuan/month
The decoration cost is 2,111 yuan/square meter, 1811 yuan/ ㎡ 1611 yuan /㎡
Equipment cost 251,111 yuan 211,111 yuan 81,111 yuan
Raw materials cost 81,111 yuan 71,111 yuan 61,111 yuan
Advertising cost 51,111 yuan 41,111 yuan 31,111 yuan
Opening expenses 41,111 yuan 31,111 yuan 21,111 yuan
Personnel salary 3,511 yuan/month/ Person (18 persons) 3111 yuan/month/person (15 persons) 2511 yuan/month/person (12 persons)
Water and electricity charges 8111 yuan/month 7111 yuan/month 6111 yuan/
The monthly working capital is 311,111 yuan, 211,111 yuan and 51,111 yuan
The total investment cost is 1.475 million yuan, 1.192 million yuan and 831,111 yuan
The above investment cost is estimated. For reference only
Analysis of McDonald's franchise profit
Franchising cities First-tier cities (taking Guangzhou as an example) Second-tier cities (taking Chengdu as an example) Third-tier cities (taking Xuzhou as an example)
Area of 311㎡ 251㎡ 211㎡
Per capita consumption 36 yuan, 31 yuan and 28 yuan
Daily passenger flow is 321 people and 281 people.
the daily turnover of 211 people is 1.52 million yuan, 8,411 yuan and 5,881 yuan
the monthly turnover is 345,611 yuan, 252,111 yuan, 176,411 yuan
the gross profit rate is 71%, 71%, 71%
the monthly gross profit is 241,911 yuan, 176,411 yuan, 123,511 yuan < P > rent (monthly) 84,111 yuan 51,111 yuan 34,111 yuan
salary (monthly) 63,111 yuan 45,111 yuan 31,111 yuan
utilities (monthly) 8111 yuan 7111 yuan 6111 yuan
monthly net profit 86,911 yuan 74,411 yuan 53,511 yuan
annual net profit. 1142,811 yuan, 892,811 yuan and 642,111 yuan
The profit analysis above is an estimate for reference only
McDonald's joining conditions
Among many fast food brands, McDonald's is definitely the right choice. Its corporate culture is profound and its brand awareness is wide, which is almost a household name; The products are rich and varied, the price is fair and the service is considerate. As a leading brand in the fast food market, what are the conditions for McDonald's to join?
1. Have entrepreneurial spirit and strong desire to succeed, and agree with the management concept of McDonald's brand very much, and are willing to make contributions to the development of the brand;
2. Have a certain economic foundation, investment funds and reserve funds to lay the foundation for brand development;
3. Have certain experience in catering market, be familiar with the development direction of catering brands, conform to the development of the market, and have certain adaptability and management ability;
4. Attend the technical training and operation guidance training provided by the headquarters for 7-31 days in person; Prepare for operation;
5. During the operation period, maintain the brand image at all times, follow the management system of the headquarters, and make a brilliant contribution to the development of McDonald's fast food brand.
McDonald's joining process
It has become a fashionable lifestyle to go to McDonald's to relax after shopping with friends. Reasonable price and considerate service attract countless powders for it, so such a popular project is naturally worth joining. Let's take a look at the process of joining McDonald's:
1. After having a preliminary understanding of the McDonald's brand, communicate with the headquarters by telephone to understand the details of joining;
2. Interview, on-the-spot investigation of brand strength, and in-depth understanding of brand products and joining details;
3. McDonald's headquarters will assess the franchisees' actual situation, determine the direction of joining, and the two sides will reach an intention of cooperation, sign a franchise contract and give Ghana an intention to join;
4. Provide professional technical training and operation guidance at the headquarters, fully grasp the brand's service concept, and lay a solid foundation for delivery;
5. To prepare for the opening of the business, reserve the products and materials, formulate the marketing activity plan, and start the business when it is ready.
reference: McDonald's