1, timeliness-the first principle.

Sincerity is the key.

3, accurate-premise.

Step 4 be quiet

5, comprehensive

6. Justice

7. Flexibility

8. Adapt to change

There are many crises in public relations, such as poor management, poor prevention, traffic accidents and other serious casualties; Factory fire, food poisoning, machine injury and other major casualties;

Heavy losses caused by earthquake, flood, wind disaster, lightning and other natural disasters; Reputation crisis caused by product quality or policies and behaviors of social organizations. Improper handling of these crisis events will bring disastrous consequences to social organizations.

Correspondingly, crisis public relations, from a static point of view, refers to public relations in disasters or crises; From a dynamic point of view, crisis public relations is the development and application of public relations in crisis events, and it is also the public relations in the process of crisis handling.

Extended data:

Divided from different angles, the public relations crisis has the following types:

1. From the current situation, public relations crisis can be divided into general crisis and major crisis.

1) General crisis. General crisis mainly refers to common public relations disputes. In a sense, the public relations dispute is not a real crisis, but a signal, hint and symptom of the public relations crisis. As long as we deal with it in time and do a good job, the dispute between the public and the public will not turn into a public crisis, or even lead to a crisis.

2) major crisis. The so-called major crisis mainly refers to major industrial accidents, major production mistakes, serious losses caused by fires, sudden business crises and major labor disputes.

It is a real crisis that public relations practitioners must deal with in time. For example, the credibility crisis of products or enterprises, sudden large-scale acquisitions in stock trading, etc. Public relations personnel must deal with it immediately, and it is best to be prepared at ordinary times.

2. From the perspective of the relationship between crisis and enterprises and the object of blame, public relations crisis can be divided into internal public relations crisis and external public relations crisis.

1) Internal public relations crisis. The public relations crisis within an enterprise is called internal public relations crisis. The internal public relations crisis occurred within the enterprise. In other words, the occurrence of this crisis is mainly caused by the members of the enterprise directly, and the responsibility for the crisis is mainly borne by the internal members of the enterprise.

2) External public relations crisis. External public relations crisis is relative to internal public relations crisis. Refers to the public relations crisis that occurs outside the enterprise and affects most public interests. Our company is just one of the victims.

Baidu Encyclopedia-Public Relations Crisis