1. The so-called Huawei Ads refers to a one-stop traffic realization service platform serving developers. Relying on Huawei's terminal capabilities, it helps developers to obtain advertising content, realize rapid realization and obtain commercial growth. At present, Huawei's advertising forms cover mainstream scenes, including native, incentive videos, Banner and other display forms. Generally speaking, Huawei Ads will be divided into1:9,20212:8 in 2020, and the industry standard of 3:7 will be restored from 2022 (30% of developers will be owned by the company and 70% by developers). Among them, some developers who are in the "preferential policy period" will also get 100% application income. Game developers enjoy the sharing mode of 1.5:8.5 two years before the launch of the game, and return to the industry standard of 3:7 in the third year; Developers of media entertainment, tools, communication, books, photography, catering, navigation, etc. can get 100% revenue in the first year, and get 85% application revenue in the second year. After the "preferential policy period" ends, the sharing ratio will return to the standard mode of 3:7.
2. It is not difficult to see from the above rules that developers who participate in Huawei's HMS ecosystem can have the highest share ratio in the industry, and the earlier they participate, the higher their income. This view is also clearly conveyed in the official rules. Huawei said that "developers need to accept this agreement before June 30, 2020 to enjoy it." In other words, if you want to enjoy the benefits of Huawei's HMS ecosystem, the sooner developers join, the better. The official attitude of "the early bird catches the worm" has undoubtedly greatly shortened the time for developers to make decisions. In addition to time restrictions, there are also restrictions on the identity of participants. This new policy of sharing the highest exclusive application revenue 100% is limited to overseas developers. Under the double restrictions, developers who can really benefit from Huawei's traffic monetization service are basically filtered out. At least as the basic disk of Huawei mobile phones, domestic developers do not enjoy the official dividend benefits.