A person who has never seen him say a few words before suddenly speaks more and more, and expresses it quickly. At the same time, he can touch some core points of business and provide good advice to others. How has such a person changed?

Relatively speaking, I am also a man of few words. Maybe when I want to talk to another person, first, I like this person, and second, I have "material" to express, so I can have a chat with the other person.

We are exporters of knowledge. What we value more is to create value for their enterprises and brands, and to help enterprises grow with our profession, that is, to obtain positive changes. This is our constant pursuit and mission.

Imagine that any actual change is actually because people's thoughts have been changed and sublimated first, otherwise we can't have any new changes.

In this case of consulting the boss today, we can see that he and his brand have made a qualitative leap.

Three aspects were intercepted in the interview to witness the change and growth of a person and a brand.

1 Simplified method

Anyone who has read my previous article must be familiar with the word "simplification". In fact, although we have read and learned any word and knowledge point, everyone's understanding and understanding of it may be different.

This is also a cognitive bias that we often hear. How to open the gap, we must start with cognition.

From 202 1, doing subtraction once became the action that everyone started to do. Because of material surplus, product structure confusion and rising cost, people began to do subtraction.

However, many people have no idea about how to reduce it, because subtraction is actually not such a simple matter of eliminating it from the bottom. If the reduction is not good, it is likely that the profit will drop.

So if you want to do subtraction, you will start with the same mentality as most people. How do you reduce all products? Which one to delete will affect the overall performance ..... I don't know.

But when he saw my article with the word "conciseness", he said, "All my doubts were dispelled in an instant. How to streamline is to refine and optimize the main products first in order to sell well. Then do "Jane" and subtract some marginal products one by one, so that customers can order more efficiently and kitchen products will be accelerated, and the final effect is really good. "

As a fast food, "fast" is a core indicator. How fast? And how to make customers have fun at the same time.

From ordering to dining, then this will become a very important topic.

The understanding of the word "simplification" allows him to understand it from the level of Tao and the level of customers, and then his actions will be logical, which is why his performance has improved rapidly. A good menu is very profitable.

2 Broad sense door head and narrow sense door head

Before entering the door, everyone's understanding of him is to post a plaque with a brand logo or brand name!

Everyone thinks that the door is written on the signboard of the store, which is different from other stores. So everyone seems to pay little attention to his existence.

And what we are going to talk about now are "generalized doorways" and "narrow doorways".

What is a narrow door? This is the signboard in our shop. Gu Yanmin: Gold-lettered signboard! Every word is particularly important, every word is like gold, and every word tells passers-by who you are. What do you do? How did you do that? So it must be effective, that is, the "information nuclear warhead" that the principal said.

So what is a broad door? That is the presentation of the decoration design of all your stores, including the bright kitchen, the staff's clothing, and all the equipment at the door, all of which are the door heads.

When I heard this, Lai Jipeng instantly understood that this door is not the same door. From then on, he began to pay special attention to the hygiene, clothing, brightness and so on all displayed in the store. Every word on the door was repeatedly pondered and polished according to the principal's methodology.

The final performance is excellent, and the performance is greatly improved by 30%. After three adjustments, the profit doubled and the annual profit reached more than one million.

Do you feel that a 50-square-meter shop looks more than 100 square meters, which is the power of generalized doors?

In fact, the door is the best place for the founder to shape the differentiated value of the brand. Why many people who have learned a lot of positioning theory can't land is because they lack "strategic" thinking about the value of the door, and even lack a deep understanding of the generalized door. 3 Find the mission of your career

In the past three years, Lai Jipeng said that what he has been looking for is called mission vision in large enterprises, that is, "Tao", and he has found the future "Tao".

Once the road is clear, we will not dwell on the present, just as life will face countless roads. When we know which way to go and where to reach, we will find the source of our struggle.

Before finding this pottery, there was a sentence that made Lai Jipeng feel particularly interesting. He can't see or touch it, but it exists in everyone's brain.

That is the "heart".

Brain occupation is the highest dimension of all competitions, and everything revolves around it to match and produce efficiency. Therefore, all competitions are competitions that occupy mental efficiency!

I'm glad to see that our consulting boss has a high degree of ideological identity with us, and can apply it to practice in a down-to-earth way to find our own way forward.

How far is the road, not in the measurement of the feet, but in the direction of the heart.