Hot pot is one of the food culture business cards in Sichuan and Chongqing. In recent years, its development speed is surprising. More and more people like to eat hot pot, and more and more cities have opened hot pot restaurants. Nowadays, many people prefer to eat hot pot for friends' dinners, company dinners and family gatherings, but in Chengdu, even though hot pot is very popular, some stores are not well managed and eventually closed. Then, in addition to the taste, opening a hot pot restaurant also needs self-help hot pot marketing

1, promotion and publicity. Promotion is the marketing means of most catering franchisees. Hot pot restaurants can get more customers quickly by promotion. Promotion is not only to be done before opening, but also to be promoted with the help of activity marketing during the business process. In addition to the traditional posting posters, sending DM bills, and establishing official accounts on some platforms, you can also open stores on websites such as group buying reviews, which not only allows people to quickly learn about stores through the network, but also collects feedback from guests and promotes store optimization.

2. Event marketing. Good marketing activities can help hot pot restaurants quickly accumulate customer resources, let more people know about our hot pot restaurants, and thus achieve the purpose of letting customers enter the store for consumption. Event marketing can make use of large holidays, store anniversaries and the like to do promotional activities, or do joint promotion with other brands.

3. store location selection. A good store location can help us get customers better, so the choice of store location at the beginning of opening a store is also a big problem. Hot pot restaurants are generally better in places with convenient transportation, such as near subway stations and bus stations. If the door has a wide view, it can also make it easier for the surrounding people to see the shops. If there are many residential areas around the store and the consumption level is moderate, such a store location is also good.

4. Member discount. Through the membership discount, customers can make repeated consumption, so that more customers can come to our store to eat hot pot again, which increases the passenger flow of our store to a certain extent. Membership discount is not only the price of membership, but also the exclusive benefits for members, such as gifts, lottery and exclusive vouchers for members, in order to attract new members.

the above are the main ways to attract tourists for self-help hot pot restaurants, and the preparatory work for opening hot pot restaurants in the early stage is short-term.