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Because of the epidemic now if you go to do the takeaway industry is not going to make money?

Dining takeout from the monthly sales of 200 single to 8000 + single, these methods to master

As a senior takeout food, I will also be in the U.S. group every day at noon to flip around, entangled in what to point out. Individuals do not have special requirements for meals, as long as it is delicious, so I point takeout first look at the rating ranking, followed by the dishes, and finally look at the evaluation, which is also the mass of the operating steps.

A boss told me, a customer point takeout, point of spicy hot, after receiving the meal found that the favorite broad noodles did not, due to the negligence of the waiter to forget. Negotiated by phone, because it is spicy hot, broad noodles can not be done separately, there is no way to let the customer in the background to apply for a refund, this single even if the customer to eat. But later found that still received a bad review.

Customer reviews are the lifeblood of takeaway merchants, but there are many other factors that affect store rankings, such as sales volume, conversion rate, delivery service and so on. A high takeaway store ranking is not necessarily because it's delicious, and a low ranking is not necessarily because it's hard to eat. But the ranking of the store directly affects the sales of dishes, how to improve the store ranking, today from the following points to share with you.

One, takeaway store decoration

1. store avatar

Takeaway store avatar is the first impression of customers to us. If the header image is not good, customers just ignore it. Because there are at least 4 stores on a page of Meituan, we can easily compare the gap, for example, the following 4 stores, which store would you order first?

If I don't have a problem with aesthetics, I believe that most people will first click the third, followed by the second. The customer consumption scenario of the takeaway platform is different from that of an offline restaurant, and the cost of choice is extremely low. If a store can't attract customers' eyeballs, it will be snatched away by other stores when customers brush the screen. And how to choose an eye-catching avatar?

First of all, the composition should be simple, not more than 3 main colors. The number of words should not be too many, about 4 is the best, you don't need to stuff the whole store name into the avatar, because next to the avatar is your own store name.

The store avatar should be eye-catching and visually appealing. Avatars are mostly in warm colors, because warm colors can enhance the appetite, in addition to good visual effect, strong saturation. Eye-catching avatars can capture the hearts of customers in a very short period of time, prompting them to enter the store.

Don't use dishes as your avatar. Unless your own dishes are exquisite and can highlight the characteristics of the store, don't easily use dishes as avatars, because customers will then feel very casual. For example, the store avatar in the image below makes people feel casual and the image is not that good.

It is best to use simple visual highlighting symbols. Because simple symbols are impressive and easy for customers to remember. For example, the avatars of McDonald's, Texaco, and Haidilao, customers know what they are buying at a glance.

2. Store signage

The store signage is at the top, and the customer's attention stays for a short period of time, so the content should be straightforward and conspicuous, and not beat around the bush. You can compare the two store signs below, real screenshots, with the top half untrimmed.

Not that I have a relationship with the first congee store, the store signage is really well done, full of details. The store name is enlarged right in the middle, the content is straightforward, and it looks like a congee maker.

The store sign has other uses, such as in the store sign directly on the colorful "click to collect", and then, for example, is a chain of stores, you can write "join the hotline". Set it up according to your own needs, but the basic principle remains the same, which is straightforward.

3. In-store posters

In-store posters should be set up a main event, not too much, 1 is good. To be able to clarify the content of the activity is what? Express clearly the product, the price, the point of attracting customers. Excellent case: McDonald's activity is daily 9.9 yuan, the product is McSpicy chicken wings, the time is also described, the whole picture looks at the content is very little, but the amount of information is sufficient.

4. Commodity pictures

Commodity pictures should be clear, shooting angle and background color tone to maintain consistency. For example, a little bit of the store, the background of the goods to maintain a high degree of consistency, the product shooting angle are just above the slightly tilted.

If each commodity angle, container, background is inconsistent, giving the impression that it is cobbled together, may be copied from other places, does not represent the dish itself. Customers will have a hard time placing an order.

5. Product descriptions

Precise ingredients and portion sizes are better than subjective descriptions. This includes myself when I go to buy a tea drink and wonder how much difference there is between a small cup and a large cup? Which one should I buy? Often there is a big difference between the physical object and one's subjective perception.

For you to find two products to do the next comparison, first of all, divided into two aspects, cappuccino shows about 245 grams, pineapple kumquat milk green only shows 1 cup; cappuccino palm description is also more attentive to bring into the enjoyment of the scene, to stimulate the customer's desire for the experience; the other is the ingredients, the cappuccino is given a very clear.

After the comparison, the product description to the customer's intuitive feeling is indeed different, if the customer does not get accurate information, but also entangled in the amount of how much ah? If they don't get the exact information, they will still have to worry about how much this amount is? So the chances of the customer order is one point less.

6. Menu classification name

Menu classification should be unified, clear, not too long, to save customers reading time. If the classification name is too long a part of the content will not show up, and may even be as long as the content, so that the menu classification of the customer does not play a simple and quick role.

Two, improve the service

High ratings are often not because of the positive feedback, but because of the bad reviews. Enhance the quality of service, so as to obtain the goodwill of customers, can not be sure is sure to receive positive feedback, but there will be no bad reviews. Good or bad service is mainly reflected in two aspects: delivery service and after-sales service.

1. Distribution service

Many people will say, distribution is not the thing of the Meituan rider? In fact, it is not, should be measured from a variety of aspects of delivery services. For example, the packaging should be rigorous, especially with soup meals, we have to put the meal box to be covered tightly, in addition to the outer packaging and then add a layer of plastic wrap to prevent leakage. And don't miss to put, now to the customer tableware are bought with money, many office workers order takeout themselves will not bring tableware.

There are also bosses who receive a lot of bad reviews because of delivery problems, such as timeout, meal spillage, etc., so he himself also specializes in WeChat small program mall, to the old customers who have added WeChat before to send the product small program, the customer orders directly on it, and then their own delivery. But because too busy no time did not last long.

He said that in the end, he used the third party distribution on the small program mall, and it was quite good. Because the third-party delivery time is set to be more dead, in addition to the delivery of a single volume is relatively small. The benefit of using a small program mall is that you don't need to pay an extra commission to the delivery platform; the customers are old customers, which increases the repurchase rate of old customers.

Thoughtful merchants can also add some small gifts to the takeaway bag to increase customer goodwill. For example, put a pen in the delivery of takeout to office workers, wholesale some pens from Taobao is not much money; if the customer is a child can send a small yellow duck.

2. After-sales treatment

External factors or their own factors, resulting in unexpected conditions and food problems, a timely response is an attitude we treat food service. Because there are a variety of customers, some grumpy, some stubborn, we can not solve all the problems, so we have to do is to find the cause of the problem, make improvements to avoid recurrence.

The best way to manage is to implement to the responsible person, many bosses to deal with positive and negative reviews as the responsible person's assessment index. The duty of the responsible person is to find out the cause of the problem, is it a problem of the dish or the problem of the side dishes? Is it a packaging problem or a distribution problem? For specific reasons to make a solution.

Want to do takeaway monthly sales of 9999 +, the store ranking must go up, and the store ranking and store decoration, good and bad service is closely related. Good store ranking can improve customer conversion, good service can bring good reviews for the store.

I am Nan

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Good ingredients with a good method

Operation is just so

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