Metro 1995 came to China to establish Jinjiang Metro Cash-and-Carry Co., Ltd. in cooperation with Shanghai Jinjiang Group. Jinjiang Metro Cash-and-Carry Co., Ltd. is the first joint venture approved by the China Municipal Government to establish chain stores in several major cities in China. 1996, Metro opened its first shopping mall in Putuo District, Shanghai, which was an amazing success from the beginning, bringing a brand-new concept to China and filling the gap in the warehousing format in China.
As of August 20 12, 15- Metro has 56 branches in 37 cities across the country, which are located in Chengdu, Chongqing, Kunming, Wuhan, Changsha, Guangzhou, Dongguan, Shenzhen, Nanchang, Xiamen, Quanzhou, Fuzhou, Hangzhou, Jiaxing, Ningbo, Cixi and Shanghai. With confidence in China market and long-term development strategy, Metro will continue to invest and develop in the next few years.
Metro established regional headquarters in Shanghai, Guangzhou, Wuhan and Beijing in 2002, and established Metro China Training College in Shanghai in 2004.
China Metro has many advantages, such as: Metro Mall has more than 20,000 kinds of goods, most of which are provided by well-known domestic brand enterprises and joint ventures; For small and medium-sized retailers, hotels, restaurants, factories, enterprises and institutions, governments and organizations and other professional customers, and strive to become a super warehouse for professional customers; With its strong purchasing ability and low-cost operation, it provides customers with high quality and low price goods; Strictly abide by the laws of China, pay a lot of taxes to the local government, provide professional training for employees, and promote employment and local economy.
At the end of 2007, Maizida Agricultural Information Consulting Co., Ltd. was established in China, and cooperated with leading domestic agricultural products processing enterprises in the form of consulting company+enterprise+base, providing them with professional training and consulting in production, processing, packaging, logistics and market operation, and guiding them to establish a quality and safety traceability system from farm head to table.
"Cash-and-carry" means that professional customers choose their own goods in warehouse shopping malls, pay in cash and take them away. Compared with the traditional wholesale distribution, the advantages of cash purchase and delivery are better cost performance, wide range of food and non-food classification, instant delivery and longer business hours. Shopping malls provide 17000 kinds of food and 30000 kinds of non-food. Especially in the supply of fresh food, including fruits/vegetables, live fish, meat products and dairy products. Metro's target customers include catering industry, hotel industry, food and non-food trade service providers and institutional procurement. They can find large packages to meet special needs.
Today, the group has more than 265,438+000 stores in 33 countries around the world, and the company's turnover in 2065,438+00 reached 36,543,850 billion euros.