1, with the knowledge of the price tag to stimulate customers to buy
In the store operations, recommend the price tag system of IKEA. A sofa, a thick stack of price tags, although the price tag category, but the important thing is to convey a wealth of product information. Ikea price tags marked with materials, available colors, washing methods, design styles, designers, and even recommendations for the same product, in depth, tell you the "story" behind the sofa.
So, when customers are gradually attracted to buy, what they are buying is not the sofa, but IKEA's "price tag service system", only the sofa is the carrier of this service system.
Of course, in a liquor store, if every product is guided by the price tag in this way, there is not so much space to place the price tag on the display, and as a fast-moving product, the store staff does not have so much time to organize so many price tags.
So the advantages of O2O mode of operation of the store appeared, the customer sees a product, or the clerk to take the cell phone to sweep down the product or the customer to take the cell phone to sweep down the product, automatically logging into the official platform of the corresponding product page display, detailed product description and illustrations, will be very good to support the customer's understanding of the characteristics of the product, which should stimulate the customer to buy desire to play a very key role.
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2, the next poster preview, prompting customers to come back
This reference may not be understood by many people, told the next promotion what, that is not the customer was going to buy this product, a look at the next promotion cheap 20 yuan, will not buy this product, so it is not a loss of sales? Calculate the sales loss, for the store operation does not mean that the sales loss of a single product, but to see whether the whole store sales loss, for the customer to buy this life whether there is a sales loss.
Generally this next poster preview will not be placed in the direction of the store door facing the customer's entrance, but in the direction of the store door facing the customer's exit. When the customer purchased the goods, found that he bought the goods are promotional items, he has two choices, one is to feel sorry not to see, then because things are urgent, out the door to go; one is to propose a return. The first case there is no loss of sales, the second case, he will certainly change a commodity, then from the point of view of the store will not have a great loss. So the important thing to operate is to let the customer clearly remember the next promotion of goods and strong price, then it is likely to attract customers to the store for the second time, and not go to other competitors.
Particularly after the provision of this service, the consumption of customers, you can choose this time to buy goods based on this tip, then it is to let the customer's shopping program in accordance with the rhythm of your promotional adjustments, such a method is very easy to build customer loyalty.
3, with the window display to inspire customers into the store
General tobacco hotel is a street store, so the flow of people from the store door to walk through the store much more than the customers, how to have an impact on this part of the people to increase the rate of entry or to leave a good impression of the business continues to be a very important aspect of a. The key to this is the image of the front of the shop, the customer can choose this purchase according to this tip, then it is to let the customer shopping program adjusted according to the rhythm of your promotions, this method is very easy to build customer loyalty. The key to this is the window display in the storefront image.
Doing a good job of window display, you can learn from the clothing store window display methods, on the one hand, through the posting of large posters to introduce the store activities, to stimulate the store. On the other hand, through the neat stacking box display or merchandise image display, inform the store activities, stimulate the store. The most basic, should let the customers passing by the store, through the neat and orderly window display, feel the quality of the store, and then the fidelity of the goods in the store and the quality of service to generate trust.
Window display is a part of the business circle marketing, but chain companies often pay attention to DM, business circle activities and other means of business circle marketing, and ignore the window display of this low-cost way.
4, with standardized, systematic service to inspire customers to move
In the industry downturn period, due to the outbreak of frequent goods, wine enterprises on the market control is also due to the force is not able to do nothing, so the spell of unique goods, spell price advantage, has been the edge of the fish. The only thing that can't be quickly imitated by market competitors is service.
For the chain's service, there are two bases: one is good standardization, the second is good system.
Standardization, that is, there are details, classic, such as Wal-Mart's "eight teeth", Wal-Mart can define the smile to reveal eight teeth, it is easy for employees to grasp and management supervision, so there is a basis for implementation.
Systematization, is to be designed through the company's equipment, signs, etc., to facilitate the staff to provide good service, for example, customers want dental floss in the bottom of the sea, there must be. But in many catering companies to find a thing, the waiter can only answer no, because there is really no.
Do a good job of standardization and systematization of services, is to let the service out of the staff's self-consciousness, and become a standard action, standard operation, so that the service can be universally implemented, can be unified at a level. This is a chain of enterprises beyond the advantages of single-store operators, of course, is also one of the management difficulties. Ensure that the above two points of the foundation, it gives the employees with service initiative to better show the opportunity.