Under the background of epidemic situation, high-star hotels should respond in this way:

1. Further improve the prevention and control standards and seize the opportunity. The first is to upgrade the prevention and control criteria, and seize the opportunity of internal circulation and high-end customer return. On the one hand, by upgrading a higher-level epidemic prevention system, the hotel's epidemic prevention ability can be improved.

On the other hand, through the establishment of an epidemic prevention team, the dual protection of civil air defense and scientific defense is realized. Junlan Group not only controls and handles the epidemic situation according to the epidemic prevention standards, but also wins the recognition of consumers through the epidemic prevention work of intelligent equipment such as intelligent robots in public areas.

2. Re-research and development of lodging products to expand the boundary. Secondly, the "Hotel+"activity is launched according to the characteristics of the hotel. On the basis of epidemic prevention, how to make consumers travel with peace of mind, closed-loop accommodation experience is also one of the important meanings. In the eyes of many consumers, the hotel will control the quality of the package, and the security will be better.

3. Public-private domain traffic re-collaboration, Nuggets members. Finally, attach importance to the value of membership system and strengthen the competitiveness of hotels from the side of membership system. With the improvement of products and services, high-end hotels can't ignore the operation of membership system. Different from non-high-end hotels, the membership system of high-end hotels may not be large, but its commercial value should not be underestimated.

hotels need to use the synergy of public and private domain traffic to upgrade their membership services and increase the adhesion and loyalty between members and hotel brands. The multi-price sales mode of Junlan Hotel, such as the early bird price and the package price of combined packages, continuously upgrades the service for the members of Lanjiahui, and excavates the commercial value from it.

Hotel coping values:

With "accommodation" as the core, Junlan has set up a "secure residence" with heart * * * through five key contacts, namely, controlling disinfection equipment configuration, adding disinfection labels, providing disposable disinfection products free of charge, ensuring the quality of basic guest articles and epidemic prevention in the lobby check-in.

With "eating" as the core, Junlan has not only traced back to the source of raw materials for catering, but also made food production visual, and added public chopsticks and spoons for Chinese dining guests to create a scattered dining area, so as to realize "safe eating" for Ming chefs.

with "travel" as the core, Junlan promotes the cross-regional linkage of its 236 hotels in 24 provinces, creating an exchange holiday circle, and at the same time highlighting Junlan's concept of "leisure in business and business in leisure".

Let consumers enjoy different combinations of holiday products and leisure business products, and provide them with unique accommodation package experiences according to the characteristics of different hotels, so that consumers can realize a "happy trip" and expand hotel sales.