Speaking of Jiangxi stir-fry, many people in Jiangxi are at a loss, it seems a bit like the previous California beef noodle, people in California, California is nothing California beef noodle. Similarly, in Jiangxi Province, there has never been anything Jiangxi stir-fry this specialty catering. However, this Jiangxi small fry is not a fake, but really by the Jiangxi people opened a fast food type of fried food.
It is understood that, as early as the beginning of the 1990s, there are a large number of Jiangxi people came to Zhejiang to work. Later, with the development of the economy, more and more people from Jiangxi came to work in Zhejiang, the peak period of 2 million people working in Zhejiang. After these Jiangxi people arrived in Zhejiang, for the lighter food culture in Zhejiang is not very adaptable, often cook their own food. So the Jiangxi people in Zhejiang began to open a stall, specializing in the service of Jiangxi workers. Later, because of the booming business, coupled with the progress of urban management, these open small fry stall owners began to open stores. They in order to distinguish the food culture of other provinces, so they used the name of Jiangxi small fry, small fry means a quick way to fry some home-cooked dishes, will not use too many complex cooking techniques, the taste is pure Jiangxi flavor, spicy partial oil and salty.
It is said that these open Jiangxi fried bosses are basically Jiangxi Le Ping people, because the earliest batch of Jiangxi fried stall bosses are Le Ping people, and then because of the good business, it drove the relatives and friends to Zhejiang to open Jiangxi fried restaurant. Behind constantly under the demonstration, the formation of Le Ping people mainly Jiangxi small fried food and beverage characteristics.
And Jiangxi stir-fry because of the pure taste, is the authentic taste of Jiangxi home cooking, so by the Jiangxi people in Zhejiang favorite.
At the same time, because it is a small fry, so the price is very affordable. In addition to some Jiangxi fried noodles, Jiangxi egg fried rice. Jiangxi small fried supply are some of the Jiangxi characteristics of home cooking, such as pepper fried meat, chopped pepper fish head, raw fried chicken, braised pig brain, sharp pepper fat intestines ...... these local Jiangxi home cooking, so that the locals are addicted.
These dishes are between 10-30 yuan, green vegetables are under 15 yuan, and meat dishes are between 15-30. It can be said that two or three people can eat well for 100 dollars. Because it is so affordable, the customer base began to expand from Jiangxi people in Zhejiang to people from other provinces, and even many Zhejiang locals like to dine at Jiangxi Stir Fry. So, Jiangxi fried more and more famous, open store more and more people, and because more and more stores, so the fame and more big, forming a virtuous circle.
Why is Jiangxi fried so affordable? Some people think it's the use of unhealthy ingredients or condiments, but that's not the case. According to an interview with the local media in Zhejiang, a vegetable vendor revealed that because of the good business of Jiangxi small fry, so every day the amount of ingredients purchased are relatively large, so also have the bargaining power, Jiangxi small fry boss purchase price is usually more favorable than the ordinary restaurant. At the same time, in order to preserve the reputation of Jiangxi stir-fry, Leping people have been retained with the tradition of regular cooking oil, because they know that the creation of Jiangxi stir-fry brand hard-won, should not be tarnished. Jiangxi small fry cheap secret is actually gone thin marketing strategy, each Jiangxi small fry is a husband and wife store, only five or six tables, so that the two couples are fully able to cope with, but also reduce labor costs.
It can be said that Jiangxi small fry is a microcosm of Jiangxi people hard work and wealth. At the same time, we also hope that Jiangxi small fry this wall outside the flowering of the brand can continue to grow stronger, and become with the Sha Xian snacks, Lanzhou Ramen, a specialty restaurant brand.
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