The great thing about chasing hot topics is that it allows you to quickly and easily get gain airplay, readership, and followers.

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Hot content is some event that users are following that may last for a while. A certain hotness may not be for one day or two days, it may last for a while, so when you follow a hotspot, even if you don't go after it on the first day, you can follow it later and it may develop for a while.

Because the hot event itself has a strong ability to spread, if you create a work, combined with some of the characteristics of the hot spot, and then the quality is not bad, and at the same time also summarize some of the user's point of view, then the user will quickly like to forward, the ability to spread will be quite high.

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The cost of this approach is quite low, and does not require you to send to spend additional promotion costs to do promotion. Since the hotspot is so good, when we create, we try to be able to combine the current hotspot to start.

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So where should we go to dig to get these hotspots? Here are some tips on how to find hotspots.

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First, look at the microblogging to find hot spots.

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There is a hot list in the microblogging, which represents some of the current search hotspots, the user often searched for, to be able to get on the hot list, so this represents the user's current concerns about the topic.

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It is also possible to find some hot topics related to our field from the popular categories of Weibo.

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Another thing is the popular tweets, you can see which tweets have more likes, retweets and comments. You can go and find our creative inspiration from it.

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Second, look at the search list to find hot spots.

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The list has real-time hotspots, as well as a week of focus on the content, but also according to the classification to see some of the hot topics in different areas, including today's just on the list and so on.

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Users search more to get to the top of the list, so is it hot?

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In addition, there are other search engines that have similar lists, such as 360, Sogou, and so on, so we can check the attention.

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Third, through some professional comprehensive data platform to find hot.

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Such as the new list, easy to clutch, optimistic, flying melon and so on. In addition, inside the headline number, there is a self-contained hotspot . Hot list, in the headline big data inside which some of the events, was everyone's attention, which some of the events quickly string on the hot list, which some of the events are focused on, we can see in this platform.

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Fourth, the hotspots are laid out in advance through predictable content.

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For example, festivals, like the Spring Festival, Mid-Autumn Festival, Dragon Boat Festival, National Day and so on. There are also some major events, such as the Olympic Games, the World Cup, as well as the TV Golden Eagle Festival awards ceremony, or the Canton Fair, and some of the large-scale exhibitions prepared in advance preview.

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These events are predictable content, we can plan ahead to do some content selection arrangements. On the day of these events, we can create the content according to the actual content, which will be able to produce some popular works in the first time.

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Fifth, think about some of the content that the user cares about, that is, think about what the user wants to find hot.

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Users' comments, messages, and private messages with us are what they care about.

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For example, if we receive a lot of private messages in the background from users asking the same kind of questions, then we can organize them and make a unified explanation and answer to this kind of questions, and also make a good work out.

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We can also go to some of the same field V account comment area, to discover hot topics, because now the comment area is open, V fans are more, the question asked is also more focused, so this is also a good place to discover hot topics.

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You can usually look at other people's work, and when you find some good hot topics, we can record them in our question bank, so you can always call them up when you need them.

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There are also some Q&A platforms, such as Zhihu Q&A, Wukong Q&A, which are concerned about the user's question, if which type of question it is more concerned about the attention of more people, that indicates that it is a hot issue, so we can also learn from it, and used to do content.

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In addition, some professional vertical platforms can also go to the worthy reference. For example, to do mother and baby have baby tree, do digital cell phone have machine front forum and so on, these can go to do some understanding, some of the comments inside, are users focus on.

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What users care about is your selection, this is the key thinking to find hotspots.

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More input, more thinking, more accumulation every day. Insist on expanding the selection pool every day, the most lacking thing in doing works is good selection. These small ways of chasing hotspots can be used for reference, according to our own best, do the easiest way to do some of the ways to do.

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Chasing hotspots, selecting topics, ultimately we are concerned about the needs of users. Including the user's explicit needs, but also to tap the user's implicit needs. Mining the needs behind the user, more able to cause the user's **** Ming, can be affected by the user's heart, but also at the same time also more able to on the hot, harvest better data!