1. High cost of raw materials: Zhongjie 1946 adopts high-quality raw materials, including high-quality milk, whipped cream and chocolate. The cost of these raw materials is relatively high, which directly leads to the relatively high production cost of products.
2. Complex production process: Zhongjie 1946 ice cream production process is complex, requiring multiple processes and special treatment, which will also increase production and labor costs.
3. High-end brand positioning: ZOJE 1946 is positioned in the high-end market and pursues high quality, high taste and high experience, so the product price is relatively high.
4. Large market demand: Zhongjie 1946, as an online celebrity ice cream, has been enthusiastically sought after by consumers, and the large market demand has also pushed up the price of the product.
5. Rarity and uniqueness: Zhongjie 1946, as a limited edition ice cream, its rarity and uniqueness also make its price relatively high.
6. Advertising marketing expenses: ZOJE 1946, as a part of brand image building, needs to spend a lot of money on advertising marketing to enhance brand awareness and reputation. These costs will eventually be reflected in the price of the product.
In a word, the high price of ZOJE 1946 is not only because of its high quality and high taste, but also closely related to market supply and demand, brand positioning, marketing strategy and other factors.