How to plan a live event for online marketing, pulling the sales performance? It is also a matter of concern to all marketers and planners, here Yingmu summarized a few core points of concern. Core points how to effectively warm up activities? How to promote and publicize the live event? How to play online lottery? How to attract new users? How to convert user consumption behavior? How to do activity fission spread? How to precipitate customers to the private domain? Around these core points Yingmu editorial compiled seven methods to resolve the problem must quickly teach you to do online marketing promotion live event planning event planning is often the soul of the entire live, control the entire event links and budget. Usually the effect of the activity depends on the planning of the whole link of control and design, the more detailed the preparatory work of the preliminary planning, the lower the chances of problems in the later stages. How to make a perfect live planning, it is recommended that we start from these aspects. Personnel: co-ordination, design, publicity, anchor link: live introduction link, lottery link, interactive link goods: the main promotion of goods, promotional words, promotional ideas implementation: photography, guide, assistant broadcasting, lighting, make-up, editing publicity warm-up after the event planning, in order to let more people know about our activities, we need to distribute and promote the enterprise's community, micro-credit groups and so on, in order to expand the visibility of the live broadcasting activities to make more people participate in our activities. Poster sharing: Imaging live page can automatically generate the page, in the case of trouble designers, users can choose their favorite templates, with the title of the live broadcast and QR code, distributed to WeChat groups and other places. WeChat notification: Yingmei platform can access enterprise WeChat and small program, through enterprise WeChat to release WeChat notification, so that the audience will know the information about the live event held. Promotional video preview: In the page of the live broadcast, not only the opening screen advertisement can be set up, but also the rolling promotional video before the live broadcast can be set up to enrich the audio-visual experience of the audience entering the page of the live broadcast that has not yet begun, and deepen the brand impression. SMS release: combined with the event publicity node, send the event notification SMS to the user, as a regular means of brand promotion, Yingmu live platform provides a very convenient way to distribute SMS in the management background. Brand promotion in online live event promotion, in order to highlight the thematic nature of the event, often set up the theme pattern and logo in all aspects of the event, so that the audience constantly repeated to see a consistent color scheme and slogan, thus deepening the brand image in the minds of the audience. Yingmu platform supports more than ten ways to embed corporate logos and slogans, which can make the brand visual communication effect of the enterprise as perfect as possible: ①Corporate live cover. ② Live loding animation. ③Pop-up enterprise QR code. ①Live loding animation. ③Pop-up QR code of the enterprise. ④Live advertisement rotating banner. ⑤Live open screen advertisement. ①Customized live gifts. ⑦ Live picture video logo watermark. ⑧ live red envelope cover. ⑨ Live draw gift cover. ⑩Live broadcast red packet rain cover. Interactive large screen background. WeChat business card cover. Customized domain name. In addition, there is a very important point is the promotion channel, Yingmu live communication mode depth fit WeChat ecosystem, support WeChat business card custom settings, not only access to the enterprise's own H5, small program, APP distribution publicity, but also to meet the enterprise's self-media number of the live distribution of publicity, multi-channel to expand the influence of the enterprise live. Interactive sweepstakes by summarizing the above planning, warm-up, promotion of three aspects, these are from the perspective of the businessman. Want to achieve the purpose of corporate brand publicity and promotion, but also from the audience's point of view in-depth thinking: spend 1-2 hours to watch this live broadcast, what kind of concessions can be obtained? What kind of prizes? Participate in what interesting interaction? How to enhance the fun of the live broadcast to attract the audience? This year, Yingmu perfected a series of interactive big screen games in the live broadcasting room: question and answer, shake, tug-of-war, counting money, together with the uninterrupted red packet rain, which can continue to ignite the enthusiasm of the online audience to participate in, and achieve the purpose of our brand publicity. In addition, in terms of live interaction, Yingmu not only has the list, comment area, lottery, gift and other functions, but also can realize the interaction between the audience and the audience, such as comment reply, comment poster, etc., so that the live page has more interactive possibilities. Live Mall partners who have seen the live broadcast know that the most intuitive conversion action of the live broadcast is the order, how to recognize the brand to trust the brand, and then guide to the order this link seems very important. Most of the audience is to use cell phones to watch the live broadcast, so the choice of live mode and the layout of the page, the need for enterprises to carefully consider and consider. Nowadays, the most commonly used e-commerce APP vertical screen live, very suitable for physical goods selling scene, the screen is spread throughout the screen, the anchor can be more careful to show the details of the physical goods, but also to make the explanation of the demeanor is more clear, more contagious, with the page of the commodity shopping guide, the audience will easily be able to click to enter the purchase page. In addition to the vertical screen live room, Yingmu also provides a horizontal screen live room while watching and shopping. Unlike the mainstream e-commerce vertical screen live on the market, Yingmu's horizontal screen live can be zoomed in full-screen viewing. And the live room menu column set free, can do while watching the buy, while watching the lottery, chat, send red envelopes and other unique features of the operation, but also to the eye platform annual use of the most live way. For marketing live, the live mall section menu has, independent mall page is also essential. Imaging self-developed micro-site building function, without customization costs, enterprises can build a professional mall page, alone to complete the replacement of live previews, management of goods and other operations. It also supports the embedding of small programs, APP, and the original enterprise official website, which saves the time of enterprise page development and customization. Share repurchase after a purchase behavior, corporate brand recognition in the minds of consumers significantly increased, this time is to promote the sharing of repurchase of a good time to set the prize incentive nature of the distribution of the dissemination of the task, so that viewers in the process of amenable to others to get prizes, is a lot of businesses will use the function. Promoter: Viewers apply to become a live promoter, the successful conversion of goods can give viewers a cash share. Rewards: people who reach the number of tasks to watch the live broadcast, you can receive merchant prizes, prizes can be set up card coupons, physical, cash. Blind Box: Merchants shelve blind box goods, viewers through the sharing of live activities, access to blind box goods clues, so as to buy the preferred goods. Customer precipitation in one or more live marketing activities, in order to the next event can be better planning to carry out, be sure to review and summarize the activities, Yingmu mainly from the four dimensions of statistical activity data. Live streaming: number of viewers, number of concurrent viewers, number of shares Interaction: lucky draws, comments, gifts, posters, check-in Mall: goods, revenue, orders, after-sales users: city geographical distribution, distribution of viewing terminals