First of all, as a famous clothing brand, lee is well-known internationally, so other brands that want to co-brand with it will naturally choose co-brand in order to expand their own brands. Secondly, co-branding helps to sell their products.

Extended data:

Lee, a famous American jeans brand founded in 1889, pursues practicality and fashion, creates classic bibs and produces the world's first zipper jeans. With its original and classic design, lee jeans has become a classic and authority in the jeans industry, and is known as one of the three major jeans brands in the world. Founder H D Li initially opened a work clothes factory, which mainly provided daily work clothes to farmers and workers in the Midwest of the United States.