the manager is the soul of the store, and the quality of management in the store directly affects the profitability of the whole store. Therefore, the store manager should coordinate and motivate all employees to do a good job in the store, give the store vitality, shape the store characteristics with team spirit, and continuously improve the store's operating performance. 2. The mission of the store manager is the mainstay of the store, shouldering the heavy responsibility of providing customers with quality goods and services, creating a happy working atmosphere for the clerk and making profits for the store. The mission is: to implement the business objectives of the enterprise, create excellent sales performance and provide good services to customers; Lead and arrange the daily work of each member of the store, stimulate the enthusiasm and creativity of the clerk, and create a pleasant working environment; The most basic executors and defenders of corporate culture and policies serve the collective interests and long-term interests of enterprises to the greatest extent. 3. The role of the store manager: the store manager represents the image of the whole store. The store manager is the agent of the store owner, dealing with the relationship with the competent department, commodity suppliers, customers and others; Internally, it is also the spokesperson of the clerk, because the manager is first and foremost an employee in the store; Operator: direct the clerk to operate efficiently, analyze the data of store operation, create certain operating profits while meeting the needs of customers, and make correct decisions on all work; Manager: control and use the relevant resources of the store, manage the business activities in the store and achieve the business objectives; Coordinator: coordinate and solve all kinds of problems in the store to keep the work smooth; Trainer: To train all kinds of skills of shop assistants, improve the overall quality of employees, and encourage shop assistants to continuously create benefits for the store. 4. The qualification of the store manager and the quality of qualified store managers directly affect the operation of the whole store. The store manager should fulfill his duties and achieve the planned goal of the store. Therefore, the store manager must have the corresponding knowledge, skills, experience and personality. In this way, it is subdivided and made into the following specific instructions. 1). Personality 1-1). Have a positive personality-no matter what you do, you can face any challenge at any time, and you never want to avoid difficulties 1-2). Have endurance-in the store, you can sell smoothly for a short time, and it takes a long time to be hard and boring, so it is very important to have endurance and use your energy in proper activities 1-3). It's also a day to work with a gloomy and angry face. Whether the atmosphere in the store is bright or gloomy depends on the performance of the manager. Be tolerant-although you should pay attention to the failures or mistakes of colleagues and subordinates, you should not mention them often. In order to promote them, the store manager can advise his subordinates, But you can't be arrogant 2). Ability 2-1). Have selling skills and explanatory power 2-2). Have commodity understanding 2-3). Have the ability to handle interpersonal relationships smoothly 2-4). Have the leadership of guiding subordinates 2-5). Have the ability to deal with various situations properly 2-6). Have the ability of management 2-7). Have the ability of self-learning and improvement. As a role model and the ability to take responsibility. 5. The working attitude that a store manager should have. In order to effectively achieve the task, a successful store manager should at least establish the following correct working attitudes: 1) Be a good example for employees: "lead by example" and "teaching by example is more important than teaching by words". It's easy to get the opposite effect if you don't set an example by yourself and say a great truth. Take the lead in doing it yourself, let employees learn naturally, and "guide with their backs". The influence of silence is very powerful! 2) Win the admiration and trust of employees: A successful store manager should have rich sympathy and put himself in the employee's shoes, which is the best way to win the admiration and trust of employees. If you don't talk about authority and title, you can gain respect and trust and produce wordless leadership. 3). Always check yourself, find shortcomings, and try to improve: as a store manager, you must always reflect on yourself, and don't affect the work mood of employees because of your daily manners. 4) Improvement of working methods: In the post, there should be a sense of crisis that "maintaining the status quo is outdated", and always keep in mind "problem awareness" and "original price awareness" to make the work more professional. Only by constantly seeking new knowledge and new methods from work can we create more rapid and direct performance, and we can also open up a new realm from continuous research. 5). Do a good job in interpersonal relationships in order to communicate well within the organization: relatively speaking, the store manager pays more attention to the relationship between superiors and subordinates, and is most likely to neglect the feelings of other colleagues; If communication is not done well enough, interpersonal relationship will deteriorate invisibly. Therefore, successful store managers should remember to pay attention to all aspects of their relationships and avoid interpersonal crisis. 6). The mentality of empty cup learning: Confucius said: "A threesome must have my teacher." The ace store manager needs to reorganize his wisdom with an empty cup mentality to absorb the correct and excellent things of others now. Learn from colleagues, superiors, customers and competitors, and integrate yourself into the enterprise and the team. Learning is not only a mentality, but also a way of life. 7). Boss's mentality: Why are you still working for the boss? That's because you don't think like the boss! Think like a boss, act like a boss, and you can achieve the same achievements as the boss. Only when the manager has the boss's mentality will he try his best to work, consider the growth of the store, and consider the cost of the store, and realize that the business of the store is his own business. You will know what you should do and what you should not do. If you muddle along at work and are irresponsible, and think that you will always be a migrant worker, the fate of the store has nothing to do with you. Then, you will definitely not get the boss's approval, and your life value will not be reflected. Summary: What kind of mentality determines what kind of life. Only when the mentality is solved will you feel your existence, the happiness of life and work, and everything you do be taken for granted. 2). The job responsibilities of the store manager are explained in detail. The job name of the store manager is directly superior to the salary level. The responsibilities and tasks of the immediate subordinates: Responsibilities 1. Responsibility statement: Responsible for implementing various policies and indicators of the enterprise; Task 1. Be responsible for the announcement, interpretation and implementation of various regulations, policies and systems; 2. Formulate the sales target, plan and system of the store; 3. Complete the business indicators issued by the enterprise. Responsibility 2 Description of responsibilities: Responsible for the daily operation and management of the store; Task 1. Responsible for the smooth running of daily workflow; 2. Be responsible for achieving daily performance, break down various targets to subordinates, and urge them to implement specific targets. Responsibilities 3: Responsible for the management of shop assistants; Task 1. Determine personnel positions according to the size of the store; 2. Arrange personnel work, personnel assessment, personnel allocation, personnel promotion, demotion and transfer suggestions; 3. Promotion of personnel training, counseling, incentives, rewards and punishments. Responsibilities 4. Description of responsibilities: Responsible for commodity management; Task 1. Commodity display and display; 2 commodity price changes, commodity purchase, goods transfer, return, inventory, etc.; 3. Supervise and improve the loss management of all kinds of goods in the store. Duty 5 Duty Description: Responsible for financial management; Task 1. Responsible for supervising and auditing store accounting and cashier work, and managing various reports; 2. Responsible for the management of accounts and expenses. Responsibility 6 Description of responsibilities: Responsible for customer relationship management; Task 1. Establish a good relationship between our store and consumers to meet customers' needs; 2. VIP customer management. Responsibility 7 Description of responsibilities: Responsible for information management; Task 1. Collect and sort out information such as business circle, competitive shops, customers and commodities; 2. A written report of other relevant information. Duty 8 Duty Description: Responsible for handling emergencies; Task 1. Maintain the normal operation of the equipment in the store; 2. Check the fire control facilities; 3. Handling of customer complaints and objections; 4. Handling of various accidents such as power failure, theft and robbery. Duty 9 Duty Description: Responsible for communication between superiors and subordinates. 1. Responsible for smooth communication between superiors and subordinates; 2. Responsible for the information transmission between the superior and the subordinate. Responsibilities 11 Description of responsibilities: Responsible for communication with the local government and annual inspection of various documents. 1. Responsible for communication and tracking of various government documents related to the store; 2. Responsible for the annual inspection of various certificates in the store; 3. Be responsible for reporting the latest news of the government to the superior in time. Responsibilities 11. Description of responsibilities: Complete other tasks assigned by superiors. Rights: personnel: have the right to participate in the recruitment and primary selection of shopping guides; Have the right to reward and punish employees; Have the right to dismiss employees who do not meet the company's requirements or perform badly; Have the right to put forward opinions on transfer, promotion, demotion and dismissal according to employees' performance; Have the right to inspect and evaluate the daily performance of employees; Have the right to adjudicate the emergencies in the store. For goods: have the right to make comments and suggestions on the company's distribution; Have the right to reject goods with quality problems; Have the right to decide the distribution of goods in the store. Work cooperation relationship: internal coordination relationship and external coordination relationship. Qualifications: education level, professional training experience, skills and personal qualities. Others: using tools/equipment language, working environment assessment indicators: (using the manager's assessment form) Remarks: 3. Management knowledge that the manager should master. Personnel management talents are an important asset of the enterprise, and an excellent employee has a positive impact on the performance and image of the enterprise. Personnel management is an important part of the store manager's daily work, because on this stage, not one person is a one-man show, but a complete story needs multiple characters to be effectively organized together to ensure the quality of the performance. Doing a good job of personnel management in shops plays a vital role in improving work efficiency and sales performance. Shops are different from other departments in personnel management because of their wide distribution, strong openness, large mobility and complex objects. Mastering the methods of personnel management in shops will be of great help to the daily management of store managers. The personnel management of the store mainly includes the following contents: 1). Control and arrangement of attendance 1-1). Reasonable arrangement of succession A. Arrange the shifts of personnel according to the number of personnel and business hours, and fill in the shift schedule. (Monthly shift schedule); ● When the business hours are long, it can be divided into three classes: morning, middle and evening; when the business hours are short, it can be divided into two classes: morning and evening; rest and sick leave can be represented by letters respectively; ● Monthly shift schedule can be made with reference to attendance sheet; ● The store manager usually works in the middle shift, which is convenient to grasp the business conditions and personnel situation of the store all day; ● Considering the store sales and passenger flow, we can consider appropriately extending the shift hours on Saturdays and Sundays; B. Under normal business activities, employees shall be guaranteed to have proper rest days every week; C. key points of succession execution. ● A special shift book can be set up to check the goods and ensure the accurate quantity. Clear handwriting, avoid alteration. ● The handover personnel shall clearly record the goods adjustment and replenishment during the shift, so as to facilitate the succession personnel to clearly understand. ● If there are customers during the shift change, they should receive the customers first, and then perform the shift change after completing the service. ● When checking the goods in succession, customers shall not be prevented from browsing or trying on. ● Handover procedures shall be signed by both parties to confirm, so as to clarify responsibilities. 1-2). Effectively use the substitute. A. In the peak sales season, festivals or promotional activities, in order to prevent accidents such as lost goods, the store manager can apply to the company to increase the number of temporary class personnel. B for the substitute who works overtime temporarily, it is also necessary to arrange shifts in advance and clarify the work contents and responsibilities of the substitute. 1-3). Be considerate of employees with special difficulties. For employees who have difficulties in the short term, under the principle of observing the attendance system, appropriate care can be taken in scheduling and overtime. 2). As a store manager, you should accept the opinions of subordinates. Some people say that "the person who lives in the upper position is lonely". Yes, when the position is promoted to supervisor, you must take on more responsibilities and make major decisions. However, the general supervisor often tends to ignore the surrounding voices, hear the opinions of his subordinates, and isolate himself. Of course, being an excellent person who is in charge of his professional knowledge, experience and ability is superior to others, but the so-called outstanding person who can surpass it is more likely to become confident and have a strong tendency to lead. As a result of self-confidence, he can't listen to other people's opinions, thus becoming more isolated and building an invisible gap with his subordinates. As a supervisor, if you want to finish the task as scheduled, you must know the psychology of subordinates, listen to their opinions patiently, accommodate them, tolerate them, and listen is very important. Let's listen and introduce a few principles: modesty is not subjective: always keep a gap in your mind so that you can listen to and accept others' opinions. Without a gap, you can't listen to others' opinions. As the saying goes, "complacency is fatal to learning". If a person often hangs the words "My idea is not wrong" or "My idea is absolutely correct" when speaking, this subjective consciousness will make him complacent and stop his own growth. When listening to others, you must adopt an objective and frank attitude. For example, when young people talk to their elders, if they have a preconceived idea from the beginning that "times have changed" or "listen to what the old man is going to teach me?" Then, we can know that such communication can't have any results; Of course, even if there are any valuable revelations, experiences, knowledge and suggestions in the conversation, they will all be lost in vain under these concepts. When the same elder talks to the younger generation, if there is "what articles do you dare to show off in front of Ben Old Master Q?" This kind of psychology, the result must be the same. If both sides can hold a kind of "although it is a theory, it will be of great benefit to our company's own business development if it is applied flexibly in management" or "it turns out that the theory is such a thing!" Then both sides will benefit from the absorption of knowledge and experience. Because the elderly have experienced many years of experience and have rich and valuable life experiences, although the times are changing, some basic principles and principles are still the same. The younger generation should be humble and ask for advice. For things that have not happened now, have never experienced or cannot be understood immediately, they should listen modestly, absorb the experience of others and digest them into their own assets, so they will surely gain a lot. The older generation, even the three-year-old children, can get the truth from the conversation if they can listen with the psychology of "modesty", "not ashamed to ask questions" and "never too old to learn". The ancients said, "A threesome requires a teacher." Everything in the world is worth learning from. If we can open our minds and carefully observe everyone and everything around us, then everything is our teacher, and it may give us some inspiration, some information and some exercise. Many truths it tells us can stimulate our creativity or thinking, or it can make us have a more objective and positive attitude and create a greater cause. The ancients said, "Teaching and learning learn from each other." What a modest mind it is worth learning! 3) How to strengthen the expression ability of the store manager As a supervisor, when using subordinates, he always hopes to do as he wishes. In fact, it is very difficult, but this is the most important condition for being a supervisor. Therefore, how do we learn to express ourselves so that the other party can reach?