The ancients said that "prepare for a rainy day, make much ado about nothing", and Jinggang boy thinks that the same is true of enterprise crisis management now. Before the crisis comes, corporate public relations personnel need to nip the crisis in the bud, that is, timely warning, timely taking effective measures to eliminate hidden dangers, and paying full attention to the brand image, Internet word of mouth, industry views and so on related to the enterprise itself, so as to facilitate the enterprise to grasp the market and public relations trends, help the enterprise to effectively identify the early warning signals of the crisis and lift the crisis in time.

intervene

With the first warning as a guarantee, if the crisis is still "causing trouble", the second step of public relations personnel at this time is to intervene. That is to say, through public relations statements, legal rights protection, cooperation with third parties (industry associations, Internet V, industry KOL, authoritative media) and other means, we will intervene artificially, guide public opinion, obtain favorable information for the next crisis handling and conduct public relations operations to gain the initiative during the crisis.

deal with

Once the crisis enters the stage of outbreak and spread, the first task of public relations personnel will be to deal with the crisis. That is, by setting up a crisis management team, issuing a unified response statement at home and abroad, daring to undertake and analyze information, prescribe the right medicine, get media support, and take legal measures to safeguard rights, so as to formulate effective targeted solutions to deal with the crisis.

clear

As we all know, the corporate image is often damaged after the crisis, and the crisis is inevitable, so the last step of corporate crisis public relations treatment is to deal with the aftermath. There are two main points. The first is to restore consumers' confidence in the enterprise and help the enterprise rebuild its corporate image. The second is to analyze, summarize and improve.