Cosmetic small program makes the industry e-commerce trends, services more refined. Let the store operation intelligent, at the same time can accurately locate the customer demand to let the store to introduce the right brand, at the same time for the brand to release new products to provide reference.?

The reasons are as follows:

1, the traditional store business model has been difficult to make the current stage of young consumers satisfied, which is one of the important reasons for the retail winter. Entity stores must be timely transformation, or will completely lose young consumers, in the era of men and women use WeChat, you can still give up WeChat this window? Transformation and upgrading means finding a new path. It's okay, when God closes a door for you, he must have opened a window for you.

At this stage, the transformation first needs to obtain data, because the data corresponds to the needs of consumers, understand the needs in order to allow the store to introduce the right brand, and at the same time for the brand to release new products to provide reference.

2, the traditional store operations single, cost-consuming, from another level of thinking, store operations need to be intelligent, de-artificial, which is also the core of the offline store item operations, intelligent not just to save costs, but more for the improvement of the user experience, the smart store will be the future of the store operation of a trend.

In the mobile Internet era, cosmetics stores need to carry out a change. Then which direction should change?

(1) differentiation, the current homogenization of the local cosmetics store franchise is very serious, to achieve breakthrough in many similar stores, must go differentiation.

(2) retail upgrading, many bosses in the category adjustment, store decoration and other experience upgrades, but these are at most an "improvement", because they do not have the data to analyze the basis for the operation of the feeling alone. What is the real retail upgrade? Retail upgrading is inevitably accompanied by consumer upgrading. As consumers' income level rises, what are they interested in other than products? For example, service, emotional needs. As a brick-and-mortar store, in addition to providing consumers with products, what kind of services and experiences can be provided to consumers? This is one of the directions of retail upgrade thinking.

(3) disruption and innovation, as a traditional brick-and-mortar store, there must be the application of new retail technology. In addition, it must be combined with the mobile Internet. For example, WeChat, micro store, public number, small program and so on to make similar attempts. In fact, we stand on the same starting line as many enterprises, so do not be afraid, try to find a suitable method for themselves, and mobile Internet integration, in order to break out.