As we all know, the sales season of ice cream franchisees is in summer, and the weather is hot in summer. Many people like to eat ice cream to cool off the heat. In the cold winter, the number of people who eat ice cream drops sharply, and the business of ice cream franchisees has entered the most bleak time of the year. Although some people still eat ice cream in the cold winter, it is only a few people. And in the eyes of many people, people who eat ice cream in winter are different and non-mainstream. This phenomenon is normal. No matter what products you sell, you need to meet the needs of customers. Only when the customer's needs are met will there be sales. The reason why ice cream is popular in summer is that it is very hot in summer, which can meet people's needs of cooling off the heat. It's cold in winter, so people no longer need to relieve the heat and cool down, and naturally there is no need to buy ice cream. What should we do at this time?

The best way is to meet the needs of customers. In winter, people do not need to cool down in summer, but they need to keep warm. If ice cream franchisees can make ice cream hot drinks or chocolate hot drinks in winter, they can meet this demand well, so more people will need it and sales will come up.

In addition, you can try some new tricks, such as baking ice cream, which is very popular on the Internet recently. This kind of ice cream is wrapped in bread or marshmallow sauce, and then barbecued on the fire, so that the baked ice cream is hot outside and cold inside, and is also suitable for eating in winter. In short, in winter, ice cream franchisees should seize the needs of customers to keep warm and seek some changes and adjustments on the original ice cream raw materials. The same ingredients, the same taste, but a different way of eating can meet the different needs of customers and bring different experiences to customers.

Among them, it has become a convention and a production method to be unchanged. What remains unchanged is the ingredients and raw materials of ice cream. Since it's an ice cream franchise, you can't sell other foods, or you should focus on ice cream, but it's entirely possible to change the same ingredients and raw materials in a different way.