Durex has become synonymous with hot marketing. On Thanksgiving 20 17, Durex flirted with 13 brands at one time, including Green Arrow, Dove, Snickers and IKEA. And the provocative brand also responded tactfully and immediately became a hot topic marketing.
This kind of flirting between brands is actually very common, but it can detonate the market every time. The key is whether the copy can subvert the public's "high point" of the brand.
2. My heart is broken, old chap. ! Netease Cloud Music Zhaxin subway copywriting
20 17 In March, Netease Cloud Music printed hundreds of music reviews with the highest number of praises on the APP on the Hangzhou Metro 1 line and the entire Jiangling Road subway station, with hundreds of words on the red background. These copywriting articles have left a profound impact on people.
This kind of content generated by user UCG has always been a classic game in the market. And the whole content of Zhihu, isn't it? In the operation and promotion of APP, it is worth learning.
3. Children's Gallery, "1 yuan is the most beautiful public welfare"
On the morning of August 29th, the circle of friends collapsed overnight, and everyone was buying their own paintings as screensavers. The paintings drawn by these autistic friends since childhood are really amazing and have different styles. It can be purchased through WeChat, which is very convenient.
When public welfare is linked with children and art, there is no moral kidnapping, which is personalized; 1 yuan to buy paintings, and the participation threshold is low; With the platform of friends circle, it is easy to form herd mentality, and the screen effect is obvious. These activities are led by Tencent Public Welfare and endorsed by the brand. The good side of human nature was aroused, and the activity reached the initial goal of150,000 in a short time.
4. Sesame Credit Subway has a long and long copy.
On June 6th, Sesame Credit put a group of advertisements on the Shanghai subway, which were very novel in form and were known as copywriting by keyboard.