First of all, let's make clear the definition of the company introduction we are talking about here: to show the company's business and strengths, as a sales and communication tool, is to promote exchanges and cooperation with customers and partners. Many entrepreneurs will confuse the company introduction with the business plan, in fact, the use of the two is not the same.
Startups can refer to the following structure design:
P1, the first page (1 page):
Including the name of the company, as well as a sentence to the company's core business description of the SLOGAN. this can be a clear, clear, let the other side to know who we are, what we can do.
P2, the company's introduction (1-2 pages):
In addition to this part of the company's basic information. More importantly, to express our mission, vision and original intention to do this company. This is easy for the other party to understand the direction that our company is going, as well as the long-term value. It is also a part of the company that can enhance the attractiveness of the company.
P3, the founder of the introduction (1 page):
If the founder has a wealth of industry experience and achievements in the current field, it is recommended that you can focus on the background of the founder and the results achieved. If the company in the start-up in the early days, has not yet achieved particularly much in the business when the founder's experience can endorse the company, enhance the other party's trust and recognition of the company.
P4, results data (1-2 pages):
What the company has achieved so far, such as partners, user feedback, media coverage, awards and honors, coverage area, patents and so on. If there are not very many results at the moment, you can put the company's current core competitiveness of the part of the show, such as the accumulation of many years in a particular technical field, the user and the market precipitation, the team and so on.
P5, business introduction (1-2 pages)
Introduce the company's core business. That is, who are the company's users, who are the customers, what are the products and services, what problems are solved, and how to establish a cooperative relationship. The purpose is to clearly and accurately allow the other party to determine whether they need to establish a relationship with us and how to do so.
P6, product (service) introduction (1-3 pages)
You can describe and show in detail the structure, function and content of our products is what. What are the characteristics and advantages. Can make each other intuitively understand what our products are, and understand the characteristics of the product
P7, case introduction (1-3 pages)
Introduction to our products or services case: such as what our products do, users and customers use what the user ultimately gained what benefits (can be used to visualize the data or real information feedback). Case used to strengthen the other party's impression of the value of our products and services.
P8, end page (1 page)
Conclusion, and leave our direct contact information.