Planning book template:

1. Planning book name

Write the planning name as concretely as possible, such as "Planning Book of XX University ××× Month", and put it in the center of the page. Of course, you can write the main title and then write it as a subtitle below.

2. Activity background

This part of the content should be highlighted in the following items according to the characteristics of the plan; Specific projects include: basic introduction, main implementation targets, status, organizational departments, reasons for activities, social impact, and related motives. Secondly, we should explain the environmental characteristics of the problem, mainly consider the internal advantages, weaknesses, opportunities and threats of the environment, make a comprehensive analysis (SWOT analysis), focus on the various factors of environmental analysis, describe the past and present situation in detail, and make plans through forecasting the situation. If the environment is unknown, it should be analyzed and supplemented by investigation and research.

3. the purpose, meaning and goal of the activity

the purpose and meaning of the activity should be clearly expressed in concise and clear language; When stating the main points of the purpose, the unique features of the core composition or planning of the activity and the resulting significance (economic benefits, social benefits, media effects, etc.) should be clearly written. The activity objectives should be specific, and need to meet the importance, feasibility and timeliness.

4. Resource requirements

List the required human and material resources, including the places where they are used, such as classrooms or activity centers. It can be divided into two parts: existing resources and needed resources.

5. Activity development

As the main part of the planning, the expression should be concise and easy to understand, but the expression should be detailed, and everything that can be imagined should be written without omission. In this part, it is not only limited to words, but also can add statistical charts, etc. The planned work items should be arranged in chronological order, and drawing the implementation schedule is helpful for the verification of the plan. The organizational configuration of personnel, the object of activities, the corresponding rights and responsibilities, and the time and place should also be explained in this part, and the emergency procedures to be implemented should also be considered in this part.

6. Some reference aspects can be provided here: venue layout, reception room, guest seating, sponsorship method, contract agreement, media support, campus publicity, advertising production, hosting, leadership speech, emcee, venue service, electronic background, lighting, sound, video recording, information contact, technical support, order maintenance, clothing, command center, on-site atmosphere adjustment, and transportation. Please adjust yourself according to the actual situation.

7. Budget

After specific and careful calculation according to the actual situation, the expenses of the activity are listed in a clear and clear form.

8. Problems and details that should be paid attention to in activities

Changes in internal and external environment will inevitably bring some uncertain factors to the implementation of the plan. Therefore, whether there are contingency measures when the environment changes, what is the probability of loss, how much loss is caused, and emergency measures should also be explained in the planning.

9. the person in charge of the activity and the main participants

indicate the organizer, participants' names, guests and units (in case of group planning, the group name and person in charge should be indicated).

Fan Wen:

1. Activity background:

On the occasion of the 2nd anniversary of the establishment of xx Decoration Company, in order to thank all sectors of society and consumers for their support and love for the company in the past two years, the xx Decoration Festival was held here, so the activity venue was chosen as xxx Pedestrian Street.

xxx is located in the center of xxx Pedestrian Street, with famous shopping malls at home and abroad such as Xinyijia and Gome. With the growing of xxx Pedestrian Street, it will become the most active commercial and leisure shopping area in the development of xx city.

at present, the first phase of xxx has been handed over one after another since the 2nd of this month, and a few owners have begun to decorate it. The average daily delivery is 4 sets, and it is expected that the first phase will be delivered in May.

Second, the activity idea:

On the occasion of the second anniversary of xx Decoration Company, thank new and old customers and hold on-site promotion activities. On xx, xx, the first phase of xxx began to hand over the house, and the owners will get the house one after another, which will set off a climax of home improvement consumption. Taking this opportunity, xx Decoration Co., Ltd. will cooperate with the property delivery in X and X months, and arrange exhibitions at the site of xxx Phase I, providing free consultation on home improvement, display and promotion of home improvement materials and other activities for the owners, and the company will communicate face-to-face with the owners to achieve the sales purpose.

the whole activity will be divided into three parts: "through train of boutique model house inspection", "decoration consultation grand meeting" and "super preferential reward".

Third, the purpose of the activity:

1. Improve the visibility and reputation of the company and expand its influence in the industry;

2. As a celebration of the second anniversary of the establishment of xx Company, on the one hand, it promotes home improvement knowledge to consumers; On the one hand, the form of super preferential rewards thanked the old customers for their love for xx, enhanced the reputation of xx and formed new interpersonal communication to increase the on-site passenger flow.

3. Collect customer information through activities to expand the company's customer base;

4. create direct economic benefits for the company through activities.

IV. Activity content:

Activity theme: "xx Home Decoration Festival-Celebration of the Second Anniversary of xx"

Activity slogan: Careful, attentive, caring and zero-distance service

Activity time: xx, XX, XX-XX, XX

Venue: xxx Pedestrian Street Square

Participants:

(2) Content and purpose:

① Explain home improvement with professional knowledge and popular language, and introduce common sense of home improvement, so that consumers can understand how to better decorate their houses.

② Analyze the essential differences (such as post-service and quality) between regular and brand decoration companies, small enterprises and decoration "guerrillas" in the decoration industry at present.

③ Introduce several decoration modes and charging standards of xx Decoration Company, so that owners can understand where the money is spent and consumers can feel more at ease, at ease and at ease.

④ Reveal the dark side of the current decoration and building materials industry, remind consumers to pay attention, and show how xx decoration company does it, which will increase consumers' trust in the company and help consumers finally sign the bill!

(3) Activity site:

Exhibition of works: The works are placed on both sides of the owner's seating position and displayed in a fan shape. The work has a comparison between the design renderings and the real-life drawings, indicating the design description and the basic situation of the owner, the investment amount of the room type and decoration, and the price description of the whole (including soft decoration, lamps and household).

Extended information:

Activity Planning is an effective behavior to increase market share. If it is an activity planning case with outstanding creativity and good enforceability and operability, it will play a positive role in improving the visibility of the enterprise and the reputation of the brand. The event planning case is relative to the market planning case. Strictly speaking, it is subordinate to the market planning case. They are interrelated and complementary.

They are all subordinate to the overall market marketing ideas and mode of the enterprise. Only under this premise can the market planning case and the event planning case be an advertising behavior with integrity and continuity, and only in this way can the audience have a brand culture connotation that they agree with, and the event planning case can only keep the enterprise stable in market sales by following the idea of the overall market planning case.

reference: event planning? Baidu baike