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The catering course of Sun Yongzhi, a new Shanxi businessman.

? There is a famous brand in Lanzhou catering industry in Gansu called "Yinxin Spring", and the founder of this brand is Sun Yongzhi, executive vice president of Gansu Jinshang Chamber of Commerce and chairman of Yinxin Spring Catering Service Co., Ltd.

Sun Yongzhi was born in Lanzhou, grew up in Shanxi, and started his business in Lanzhou, a northwest man who has been in the catering industry for more than 21 years. Now he has returned to his hometown, invested in his hometown and started a new leap in Shanxi's catering industry.

He is of medium height, showing the style of a Confucian businessman, and his slightly thick lenses set off his wise eyes. He is very talkative, and his Shanxi dialect is mixed with a few Lanzhou dialects, conveying kindness and elegance. Why can Sun Yongzhi occupy a place in the fiercely competitive catering market and continue to grow and develop? He believes that only by being good at one thing can he do his unique work, and "being persistent and flexible" is his "catering classics".

Jin soil raised from scratch

? Sun Yongzhi was born in Lanzhou, Gansu Province in 1961. Because of three years of natural disasters, he returned to his hometown Zuoquan County, Shanxi Province with his decentralized parents in the same year and spent his youth in the countryside. He worked in farming, went hungry, suffered a lot, and cultivated his tenacious and optimistic character in his hometown. After the Third Plenary Session of the Eleventh Central Committee, Sun Yongzhi, 18, returned to Lanzhou with his parents. He worked as a driver in the government, a salesman in the factory, and also served as the deputy director of Lanzhou Children's Wear Factory, a state-owned unit. The experience in rural areas, factories and institutions has enriched his life experience and honed his belief that he dares to face reality and difficulties. With the collapse of state-owned enterprises, he was laid off. He started to do clothing department store business in partnership with several friends. He gained knowledge, strengthened his courage and changed his concept. Years of entrepreneurial experience made him deeply feel that "the hardest thing to earn is money, and the easiest thing to spend is money".

As soon as the bugle of reform sounded in 1991, Sun Yongzhi began to engage in catering business. During his 22 years of exploring the road of catering development, it was not smooth sailing. In October, 1991, Sun Yongzhi invested 1.2 million yuan to establish the first large-scale private catering enterprise in Xigu District of Lanzhou-Giants Hotel. Less than a year later, because the head of the former state-owned enterprise saw that the business of the grand hotel was booming, he wanted Sun Yongzhi to withdraw his shares. For this matter, Sun Yongzhi fought a lawsuit with the other party for several years. Because of the lawsuit, the store was sealed up and could not continue to operate. Sun Yongzhi, who has always been charitable, divided all the things in the store that could be distributed to employees. The first venture ended in failure, and the lawsuit continued intermittently until 1997, when it ended in victory.

Fate always favors those who never give up. However, fate seems to test this persistent person. When he was most frustrated in his life, he began to consider readjusting the compass of his life. "Since God gave me a chance to be reborn from nirvana, I will burn it again."

? One day in 1992, Sun Yongzhi called the front desk of Yindu Restaurant on business. Seeing the depression here, he decided to take the store with a forward-looking vision. He bought the whole building where Xigu Grand Hotel is located for more than 2 million yuan. In 1994, Sun Yongzhi opened Yindu Restaurant on the west side of the gate of Lanzhou Workers' Cultural Palace. Sun Yongzhi's personality is straightforward and he loves to make friends. In addition, the hotel environment is good and the food tastes good. Through bringing friends with him, his shop has gradually become a "base" for Lanzhou people to meet in Yindu Restaurant. Sun Yongzhi earned the "second bucket of gold" by relying on policies and hard work.

learn, forge ahead and grow stronger

? The catering industry ebbs and flows, and many hotels opened with him in Lanzhou closed down in a few years. Only Yinxin Spring Restaurant still stands and continues to grow and develop, and now it has become one of the giants of the catering industry in Lanzhou.

? Sun Yongzhi attaches great importance to studying abroad. He knows that local catering enterprises have a certain gap with other big cities in terms of concept and management mode. For this reason, he sends senior executives to study all over the country every year to learn from the advanced management concepts of brother enterprises. His enterprise is developing towards scale and brand.

Sun Yongzhi knows how to care about employees. He said, "It is all about talents to let employees have a good accommodation environment and food quality, to let employees take vacations regularly, and to organize various activities to make employees happy physically and mentally. The core competitiveness of Yinxin Spring lies in management, innovation, talents and integrity. The whole system is indispensable. In any link, it is worthwhile to spend more money. "

? Talking about management, Sun Yongzhi said: "Business is about managers, products and money. As for employees, I try my best to give them responsibility, let them do it, set a goal to let him go forward and give him a chance to improve. Furthermore, it is fair to employ people. I don't need people who are talented and have no virtue. I will train people who are talented and have virtue. To be a bigger and stronger enterprise, money is an essential element to retain people, but it is not the only element. Retaining people also needs a good culture, a good atmosphere, a good team and a good vision. " After years of struggle, Sun Yongzhi has influenced every employee with his extraordinary personality charm!

? He believes that a career must be a creative enterprise, and only by continuous innovation can it be done greatly.