One, publicity and promotion to do.
As we all know, today's society, is not the kind of "wine is not afraid of the deep alley" era. Operators are well versed in the power of the brand, and now many people open casual food chain stores, will choose to chain a strong brand to take shortcuts. It is good to ride on the back of a big tree, many companies to protect the interests of the chain, will be in the major media, radio advertising to promote the chain, it is certainly vital for the chain, but as the most direct operator of the store, but also need to adjust the marketing strategy in accordance with their own environmental characteristics, the consumer population, seasonal changes, such as in the opening of the pre-opening of the discount promotional activities, or according to the holidays organized The company's marketing strategy can be adjusted according to the characteristics of their own environment, the consumer, seasonal changes, such as discount promotions in the pre-opening, or organized according to the holiday season, some of the lottery, etc., can play a role in a short period of time to accumulate the popularity of the role of the store, thus greatly improving the store's visibility.
Two, internal decoration, visual display to do well.
Although the casual food chain industry is not like the catering industry, clothing stores to test the exquisite decoration to the eyeballs, but a comfortable and cozy shopping environment, can play a role that can not be ignored. According to the survey, in the case of product quality, service level is equivalent, people are more willing to choose to have a pleasant and comfortable environment store for consumption experience. Especially because of the wide variety of casual food products, the chain must do a good job of visual display, to facilitate customers to pick out the desired product.
Three, the level of service is key.
To make the popularity of the laundromat enduring, then must constantly improve and improve the level of service, because this is the most basic and key factors. Employees should always maintain a smile service, with a full and enthusiastic work attitude to face every consumer, the power of word of mouth is infinite, I believe that the store's popularity will become more and more prosperous.
Four, pay attention to networked marketing.
With the popularity of cell phones and computers, people's lives are increasingly networked. The power of the network can not be ignored, then as a casual food operators, you can also take advantage of the network's resources, you can receive unexpected results. For casual food customer groups to white-collar workers, young people, students and other characteristics of the more, you can establish a casual food microblogging, WeChat circle, often interact with customers, you can also take this opportunity to release some promotions and new products on the shelves of the information. I believe that the store's fans will also be more and more, will also bring you a higher popularity!
How to improve store popularity 2
1, low-priced penetration strategy
As a businessman, no matter what kind of pricing strategy, the ultimate goal is to make money, which requires that the development of prices must be based on the cost of the cost of the sale is not possible below cost. So to maintain the advantage of price competition, we must start from the source, large quantities of direct purchases, reduce intermediate links, improve operational efficiency, and strive to manufacturers of concessions and other measures to reduce costs by all means, the implementation of thin margins, to win at low prices.
2, to make up for the lack of law
To attract customers to buy a large number of their own products at low prices, at the same time, to the relevant series of products to profit. Many of the current "foreign supermarkets" have set the price of electrical goods very low to attract customers, and in a kind of auxiliary equipment to earn profits.
3, flat head low tail method
Just the price of the "dragon's tail" slightly down to the bottom of a fall, giving a person a drop a lot of feeling. For example, the price of 198 yuan and the price of 200 yuan often give people the feeling of two levels, in fact, the difference is only 2 yuan, only 1%.
4, illusion pricing method
There is a supermarket powdered milk 500g, priced at 9.30 yuan, and the launch of a 450g of products, priced at 8.50 yuan, a moment of good sales, because consumers are sometimes sensitive to the weight of the far lower than the price. Careful math will find that the two unit pricing difference, and the latter is slightly higher.
5, seasonal discounts
According to the product off-season and consumers to buy time, the number, to decide whether to give discounts, discounts, how much of the pricing strategy. Many stores launched the "seasonal sale" belongs to this type. This kind of pricing used properly can not only attract consumers, but also can effectively regulate the flow of customers off-season is too small and so on, so that the store common customers.
6, psychological pricing strategy
Consumer psychology, many "foreign supermarkets" in the development of prices like to leave a small tail on the price of the goods sold in its tail for the integer accounted for only 15% or so, 85% of the price of the goods of the non-integer, 85% of the price of the goods of the non-integer. Commodity price tails for non-integer, and in the price tails to odd numbers. A commodity priced at 99 yuan people will feel cheaper than 100 yuan, pricing 101 yuan people will feel too expensive, compared to 99 yuan price seems to be a step up. The use of psychological pricing strategy will give people the store price in the overall impression of a very low, so as to attract and retain the purpose of the customer.
7, other
commodity price adjustment, with a red pen to the original printed price painted off, next to the yellow handwritten on the heart of the price, this method seems to be simple, in fact, it is the use of psychological pricing customers a strategy. The mystery lies in: first of all, the original price tag is printed figures, often give a sense of authoritative pricing. The new handwritten price will make customers feel cheaper. Second, the color yellow gives a feeling of being particularly cheap, and marking the new price with a yellow pen makes it look tempting to customers.
How to improve store popularity 3
Doing physical business owners it is not difficult to find, if the new store did not open on the first day of opening a hit, the back of the business is usually not too hot.
The first day of business is still a very big impact on the store, businessmen want to promote the store, it is inevitable that the combination of online **** with marketing, the establishment of communities to publish marketing campaigns, sharing small programs online store.
Today got to have store from the perspective of the new store operation to talk about how merchants should be in the opening day a hit.
First, the store environment
The opening day, merchants can display racks, flower baskets, balloons and other decorations to accentuate the atmosphere of the opening of the store, to attract the eyes of consumers, if necessary, you can also prepare some of the "TO", to create a long queue phenomenon, to attract the eyes of neighboring customers. Customers around the eye. At the same time, the store tables and chairs should be kept neat and clean, leaving a good impression on consumers.
Two, preferential activities
Through the ground push, flyers, online community promotion and other forms to increase the popularity of attracting fission.
For example, within the community to send red packets to attract the attention of users, and then send small program promotions to enhance the popularity of the store;
Geo-promotional activities to choose to set the circle and other interactive games, such as the success of the set of three circles can be free of charge of ten dollars, a circle can be three dollars in the form of a threshold-free small program coupons to cause customers to stop, deepen the impression of the customer.
Before the opening of the store should be in advance through the community, posters and other forms of warm-up activities, in order to open the day to reach the climax of the activities.
You can choose low-priced products to do diversion, do not necessarily have to do the whole store merchandise super low-priced activities, so that later the price to return to normal will cause consumer resentment, you can choose to have characteristics, selling point of the goods to do the low-priced diversion.
For example, the milk tea store to choose durian fruit tea original price of 39 yuan spike price of 9.9 yuan, pearl milk tea two cups of 9.9 yuan price to attract customers, by getting to have the store to open the small program for a week of spike activities, stores to guide customers to the small program order, not only to facilitate the single can also guide customers to the small program order takeaway delivery.
Through the store to have the store to issue new customers into the store gift coupons, such as food and beverage new customers into the store to receive five yuan coupons, old customers to receive three yuan coupons, different coupon strength to promote different groups of customers to order, to achieve the effect of precision marketing.
Like daily necessities stores generally do activities in the form of a group, such as toilet paper 4.9 a mention, three people can get to the store to get a successful group, the opening of the week before the warm-up, set the opening day to the store to receive, inspired by the climax of the event.
Third, the post arrangement
Before the opening of the store to arrange the work of the staff, each in their own way, so as not to cause customer dissatisfaction because of the opening of the fire. When ordering the shopping guide to guide the small program order, will not be busy, but also to the online diversion.
Four, after-sales service
You can guide the customer to pay attention to the small program when checking out, join the community, commitment to the first time to reply to after-sales problems, participate in the community's preferential activities, guide the repurchase. Customers who are satisfied with the store can be guided to recharge their membership cards, and set up membership activities through the Tak Yau store, such as recharging 200 to give 30 yuan store coupons to enjoy 10% discounts on the entire range of goods, locking customer consumption in advance, and completing user retention.
How to improve the popularity of the store 4How to do business is difficult without customers in a brick-and-mortar store? Now it's the 5G era, are you still sitting in the store waiting for customers to come to the door? Today teach you five points of diversion, as long as you learn, your store will certainly be a constant flow of customers, especially the last point, be sure to seriously look at the end and praise the collection.
First, with short video diversion. The advantages of your store inside the shoot out, for example, your store full of scenes, anyway, where good shoot where, and then with music, with text, one day to two videos, hair when you open the same city, the location of the location to your store. Here I say, it is best to open the blue V, registration is not much money, so as not to judge your video as marketing content, no traffic you send also useless.
Second, product diversion. No matter what you are doing entity, can be used in this way, from your store inside the selection of one or two products, low price sale, do not earn money or micro-loss. The purpose of doing this is to attract people, to lead people to your store.
Third, recharge free. This method, I know a friend who opened a restaurant, used to use, very useful, as long as the quality of your products and tastes good, the customer turnover rate will be very high, that is, the day of consumption of three times the recharge single-free. For example, customers in your home on the day of consumption of 150, then he recharged three times it, is 450, then he consumed today's 150 will be free of charge. This makes use of the customers love to take advantage of the psychological. Then some people will ask whether such activities will lose money ah? In fact, it will not lose, because we set up this activity, we have already put their own product profits and costs are calculated, you only let the customer feel a great bargain, customers will come back to consume, so you both back to the capital, but also have a repeat customer, you do not worry about no business.
Fourth, the industry alliance, mutual cooperation. The core of this method is the customer **** enjoy, especially for those low-frequency consumption industry more useful. The method is very simple, is to find a nearby business cooperation, customers in his store after consumption, it can get our store coupons, together with the cooperation can greatly enhance the weight of the offer, all walks of life can cooperate, as long as the same consumer groups on the line.
Fifth, the maintenance of good old customers, so that the old customer referrals. The core of this method is to have a good relationship with the customer, to really meet the needs of customers, to be favorable to his psychology, he will naturally help you referrals. I have a friend is to do housekeeping, since I told him this reasoning, his customers more and more, of which 80% are customer referrals, and with the same method soon opened another, business is also good.
How to improve store popularity 5Recently, some bosses because of some reasons, the original often operated stores, business suddenly became worse, and have no choice but to take the initiative to attract some customers to spend money, but after using some of the methods but did not reach the expected, this state is like a boat sailing in the sea, suddenly lost the direction, if the direction of the direction of the wrong direction traveling, it is possible to go farther and farther away. The first thing you need to do is to get a good understanding of what you are doing and how you are doing it.
In order to be able to enhance the popularity of the store, and then they found me, after understanding their situation, I found that the problems they encountered, are very common but easy to be ignored by the boss of the problem, the following combination of our experience in doing the planning, to talk about the impact of a store popularity of the two core key points.
How to run a good store, from the marketing level, mainly depends on two points!
The first point of the business model is effective, such as how to attract customers, how to build trust, how to do the transaction, how to lock the customer, how to do repurchase and fission, this is a store will encounter problems, but also to open the store before you should consider the issue of clear, as long as these issues are resolved, or your program has a certain degree of feasibility, you can ensure that a store has a basic The first thing that you need to do is to get your hands dirty.
On the operation of the store, in fact, is a big project, many bosses are also paying more attention to this issue, so in the past few years, all walks of life in the operation of the operation of the very professional, novice store, if not good at the operation, that ultimately can not be in the competitive market foothold, really `is a little bit of luck!
From the current situation of most of the bosses I have contacted, the technical origin of the boss is more, such as chefs, hairdressers, cosmetologists, health teachers, teachers, their own skills, in other people's stores inside a few years to come out to do it alone. There is also a part of the boss is their own do not know the technology, they invested in a store, and then invited people to give their own management.
These bosses generally think that as long as my technology is good, good service, good products, business will be very good ......
But the fact is really so?
I once encountered a restaurant owner to give me feedback, his peers to do the flavor of the dishes than they are far worse, but the popularity of others store full, his store to eat a few people.
I have come across some bosses who invested hundreds of W to open a luxurious decoration of the foot spa, but because customers are too few, even the staff can not stay, the boss almost collapse.
I have encountered hairdressers who have worked for more than 10 years and invested in a hairdressing salon because of the fierce competition in the market, there are not many customers to consume, and just opened a month on the transfer of the intention!
......
Similar to this technology is very professional or investment is very large, but the business is poor store we also encountered a lot of many. After we gave him a diagnosis, we found that there are many problems that can be avoided before opening.
For example, some stores, according to the price of their products, services should be positioned to those who should choose what kind of location for their future business is favorable, these are closely related, and not just randomly selected.
Many bosses just know too little about operations, and the existing experience is not enough for him to make accurate judgments, and then invest in mistakes, so that they eat a big loss!
The operation of the store in addition to site selection and crowd positioning also includes: decoration style design, price setting, opening publicity, marketing strategy, top customers lock customers, re-order fission, branding and reputation shaping, etc., this is a big project, if each module are cleverly articulated in a piece, then this is a systematic project, that is, the operation of the store!
The operation of the problem is more and more complex, if you can not get the problem can come to consult us, let us help you analyze, of course, they usually pay attention to accumulate experience!
The above is the first key point of the store operation, and then analyze the second key point - execution!
Have you ever found and you start at the same time or grow up with people, do the same business, some people do very quickly, bigger and bigger, and some people always do not even give up?
Do you know why there is such a big difference?
Doing business in fact will encounter difficulties, however, everyone's attitude towards the problem and mental capacity is different!
When dealing with the problem, some bosses like to use different methods to change around, time is wasted in the fumbling, some bosses in a hurry, do not have the patience to implement, try to try once did not see much effect on the abandonment, there are still bosses can not let go of the face, encountered a little bit of unhappiness on the implementation of the ......
All kinds of bosses we have encountered, the reason why these bosses do business is very difficult, mostly because of the stuck in the implementation of the level!
In fact, a business model is best not to change to change, or easy to lose their way!
In the case of feasible programs, how much effect can be achieved, depending on how well you execute, the stronger the execution, the better the results of the program, the execution of the general, the effect of the general, there is no implementation of the results
And then the good program needs to adhere to the implementation of the results, if you do not know how to adhere to the implementation of the implementation of the unshakeable, it is really difficult for you to earn money!
The process of program implementation is the process of moving bricks, moving bricks is less bitter and tired, may also feel very boring, the heart can not be quiet, anxiety, impatience, confusion, feeling uninteresting, these problems may be encountered, so there are people who do a day on the job, or other people said he did not do it, he did not do, these are the implementation of the case is not firm enough, resulting in the end to do the results!
I wrote here to advise you a few words, the core of business management is the implementation of the implementation of no excuses! And then good program not to implement are all in vain!
Want to do something always have a way, do not want to do, always find an excuse!
If you want to do something, you have to roll up your sleeves and work hard to overcome all the difficulties to get the results, do not reach the goal does not stop!
Secondly, the founder's face is the highest cost of the initial operation of the enterprise!
Want to reduce costs, do not care too much about their own face, do not be afraid of what others say, in fact, in addition to your own care too much will not be able to let go, no one will care about you, and no one will laugh at you, you try to look the most beautiful!
Well, on the two key points affecting the effect, today we will simply share here, this issue, although there is no sharing of strategic level of dry goods, but the mindset is still very critical for our business people, once a boss said, business is the mindset, in fact, this is not an exaggeration, the longer the business, the deeper you will feel!