Marketing needs to be integrated into the PBL gamification thinking, so that customers to fight their own upgrades. PBL theory has three elements, points, ranking list and badges, in fact, is our traditional membership system, so that the customer consumption to accumulate points to enhance the customer's level, listed in the customer's points ranking list, in a specific time consumption or consumption of a certain amount of money back to the gift of achievement badges. Points marketing is a good way to retain and increase frequency, and the cloud store membership points system can easily and efficiently realize this.