1. Zhongwei Consulting (zwzyzx) (China)
Shenzhen Zhongwei Zhiyan Consulting Co., Ltd. (hereinafter referred to as "Zhongwei Consulting") is a leading industry and market research service provider in China. Focusing on the needs of customers, the company has made continuous efforts and sincerely cooperated with customers, and built comprehensive professional advantages in the fields of investigation reports, research reports, market research and analysis reports, business plans, feasibility studies, IPO consulting and so on. Zhongwei Consulting is committed to providing competitive research solutions and services for enterprises, investors and governments, continuously improving customer experience and creating value for customers. At present, the research results and solutions of Zhongwei Consulting have been applied to more than 31,111 enterprises, involving mechanical equipment, industrial control electronics, information and communication, food and beverage, tourist hotels, wholesale and retail, architectural decoration, household appliances, cultural media, automobiles and transportation, chemical engineering, medical treatment and medicine, energy and environmental protection, public affairs and other fields, and expanded to overseas markets. Zhongwei consulting is to help enterprises and undertakings succeed and promote the construction and development of social civilization with their own knowledge and wisdom. The life of Zhongwei consulting lies in the market, and the success of Zhongwei consulting lies in helping others to make ideas and succeed. The more successful achievements in helping others, the more social reputation Shenzhen Zhongwei Zhiyan Consulting Co., Ltd. has continuously improved, and its share in the market has also increased.
Chinese consulting pays attention to competition, cooperation and cooperation in competition. In order to provide customers with more valuable consulting products (good plans and schemes), Chinese consultants constantly improve their consulting methods, not only by observing and analyzing problems, but also by submitting suggestions or consulting reports, and more importantly, by long-term cooperation. There is a specific workflow for consulting and improving consulting services to customers 2. Chinese consulting is to improve the operating efficiency of enterprises through "knowledge products". An important part of China-Norway consulting service is not to obtain the report, but to implement the improvement plan, which is regarded as an important step in China-Norway consulting service. Zhongwei Consulting always regards the introduction of excellent research and investment talents as one of the company's core goals. Zhongwei Consulting staff has a variety of professional academic backgrounds: statistics, finance, industrial economics, marketing, international trade, economics, sociology, mathematics and other dozens of majors. Among the 351 employees of Zhongwei Consulting, 91% have bachelor degree or above, and 65% have double degrees, master's degrees and doctoral degrees. Most employees of the enterprise have had rich experience in many well-known industrial research institutes and securities research institutions in China. High-quality professionals are the core wealth of Zhongwei Consulting, and also the guarantee for Zhongwei Consulting to provide quality services and practice customer value.
2. HC Research (China)
HC Research is an insight research company that is rooted in China and has a global perspective, and provides an effective combination of big data and small data. HCR provides enterprises with in-depth insight into the combination of large and small data. The enterprise's data comes from the Internet and mobile Internet, such as netizens' browsing behavior, consumption behavior, public opinion and other massive data. There are also purchase behaviors and data from a large number of users precipitated within the enterprise. Enterprises will clean, sort out, analyze and mine a large amount of heterogeneous data, and provide decision-making basis for enterprises through in-depth insight services combining big data research with classic research, helping enterprises understand the market, customer groups and competition they face, and helping enterprises make successful decisions with every step of their growth. Automobile, communication, home appliances, science and technology, finance, medicine, media, retail, packaged consumer goods, fashion/sports, luxury goods, industrial products, public affairs, tobacco, etc. No matter which industry you come from, HCR's exclusive industry service team will always accompany you.
HCR was formerly known as HC Research Institute. In 2111, HCR completed MBO, which laid a strong foundation for promoting HCR to become a leading enterprise in the industry. In 2112, the company introduced a number of industry heavyweight experts and merged with Shanghai DNA in August of the same year; In 2113, HCR announced that it had reached a financing agreement with Dachen Venture Capital, a top domestic investment institution, and the amount of 51 million yuan has become a big sum in the market research industry so far. In October 2114, HCR completed the shareholding system reform. On August 2, 2115, HCR successfully listed the New Third Board and became the first commercial application of big data in China. HCR has a media database of more than 211,111 advertisers in 24 industries, 1159 categories, a 22-year industry database, a database of 11 million small and medium-sized enterprises, a B2C consumer sample database of 711,111, and a mobile user behavior tracking panel of 1 million. It has industry-leading search technology, data mining and management technology, and electronic report platform technology. Headquartered in Beijing, the company has eight branches in Shanghai, Guangzhou and other places, and has more than 511 professional technicians and researchers in the field of market research and communication. At the same time, it also maintains close cooperation with experts, manufacturers and channel enterprises in the industry, in addition to covering the national market information direct investigation network.
3. IRI American Information Resources Company (USA)
IRi American Information Resources Company is a global leader in big data analysis and leading market research company, and is committed to providing innovative solutions and services to consumers, retail and over-the-counter medical enterprises. In 2113, IRI completed the acquisition of Aztec, a leading provider of market evaluation and related services, with operations in Australia, Canada, Hong Kong, New Zealand, South Africa, Sweden and the United Kingdom. In the same year, IRI also acquired FreshLook Marketing, which provides data and consulting services in the fresh-keeping food industry. IRi acquired Shaohai, a leading enterprise providing analytical services and market research in China. Its service mainly involves six aspects: customer research, brand research, satisfaction and loyalty programs, new product testing, advertising effect evaluation and distribution strategy. The concept of market research includes three elements: neutral and effective research methods, experience in understanding the meaning behind the data, and focusing on the implementation of feasible and pragmatic suggestions. Customers include FMCG manufacturers and retailers, as well as companies in related industries, such as fast food restaurants and cosmetics stores. Shaohai has offices in Beijing, Shanghai, Guangzhou and Jinan, and has established a national service network to provide support. IRI and Shaohai's customers will gain significant advantages from this cooperation. The new company will build unique and powerful solutions for manufacturers and retailers in five key areas: deep big data technology, new technology, target shopper locking and activation, supplier collaboration and joint business planning, and solution commercialization. The complementary advantages of the two companies will ensure that all customers can get high-quality data and services. The short-term planning includes integrating the existing consulting and analysis services of IRI and Shaohai, and launching a series of retail portal plans, aiming at supporting retailers' performance, basket analysis, pricing and promotion, product matching strategy and target shopping crowd targeting. In the near future, the plan will be expanded to include market evaluation, e-commerce, digital marketing, social marketing and mobile marketing, as well as target media locking and starting.
4. nielsen Nielsen (Netherlands/USA)
NetRatings, Inc. (Nasdaq: NTRT) is the world's leading Internet media and market research company, and it is also an important provider of online advertising statistical evaluation services in the industry. Its service products include NetView, SiteCensus, MarketIntelligence, AdRelevance(i), and customized research and analysis services. Nielsen//NetRatings provides integrated Internet and digital media research reports and customized services to help customers obtain high-value business information. Nielsen//NetRatings is a service brand of NetRatings Inc. (Nasdaq: NTRT). It is partly controlled by international media and information company VNU. NetRatingsInc is the sister company of ACNielsen and NielsenMediaResearch. Nielsen //NetRatings provides a series of proprietary research tools and services to help you meet your business challenges in a highly competitive market: differentiate your products and services, target and reach your primary audience, and determine your business goals. All the products and services of the enterprise have been supporting its Nielsen brand for more than 51 years. As a global research leader, it gives you the information you need when verifying with a reliable and credible third party.
5. Ipsos Ipsos (France)
Ipsos is the leading market research group in the world. It was founded in Paris, France in 1975 and listed in Paris in 1999. It is the only market research group owned and managed by research professionals in the world. Ipsos is the third largest research group in the world. In 2114, the group's global turnover was US$ 2,218.4 million, and it has offices in 87 countries around the world. Ipsos provides customers with professional insights and services in six research areas: advertising and brand research, customer satisfaction and loyalty research, marketing research, media research, public affairs research, and research management services. Ipsos entered China in 2111 and has become a large market research company in China, with offices in five cities including Shanghai, Beijing, Guangzhou, Chengdu and Wuhan. The company has a rich professional research product line and industry expertise, covering advertising and brand research, marketing research, media research, public affairs and social research, satisfaction and loyalty research, data collection and processing, automobile research and financial and service research. The service scope covers many industries such as FMCG, finance, automobile, IT/ telecom, medicine and health care. Ipsos has insight into the market potential, predicts the market trend, helps the healthy development of your brand, and helps you to establish long-term good customer relations. Enterprises will combine research data with big data intelligently, predict the market, test advertisements, study multimedia channels in the digital age, and explore the public opinion orientation on a global scale.
6. Horizon Consulting (China)
Horizon Research Consulting is an international data intelligence service organization originating from China, which includes innovative data development center, public transaction data business group, commercial data business group and future business school. Zero has accumulated more than 21 years of first-hand experience in data collection and processing since the establishment of Zero Survey, and has diversified practices in serving domestic and foreign large-scale enterprises, start-ups and public service organizations, focusing on the internetization of products and services, and supporting economic, social, cultural and policy decisions based on the collection and mining of diversified data.
Zero Research Consulting is a local leading brand of China's influential market research and public opinion survey. We have never slacked off in advancing with the times, constantly surpassing ourselves, integrating with the digital age, and continuously enhancing our brand reputation in the professional field and the public. More than 21 years of market research and social insight have become our precious Chinese data assets. Through the application of new technologies, we have integrated the whole Internet big data and interactive fine data to form unique data achievements and strategic guidance. Executives with many international backgrounds, as the representatives of international professional organizations in China, actively participate in international activities and academic forums, always keep the international forefront of information and academic sensitivity, and are rooted in the study of consumption psychology, values and consumption changes in China's local market, forming a unique research system suitable for China. Zero Research Consulting has a highly conscious learning research team with neat disciplines, young professionals, international and domestic staff. The existing researchers come from sociology, statistics, psychology, marketing, economics, business administration and public management, financial investment, computer science, law and other related professional directions. More than 95% of full-time research consultants have master's degrees or above. More than 51% of the research consultants have more than 4 years of professional market research experience, and more than 31% of the research consultants have overseas study background. The team members adhere to the entrepreneurial spirit of "diligence and dedication, sharing achievements" and make unremitting business exploration and development.
7. McKinsey McKinsey (USA)
McKinsey & Company was founded in the United States in 1926 by JamesO'McKinsey, and he also initiated a new era of modern management consulting. Now McKinsey & Company has become a world-renowned management consulting company, with 84 branches or offices in 44 countries and regions around the world. Mckinsey currently has more than 9,111 consultants from 78 countries, all of whom have advanced degrees from world-renowned universities. McKinsey has more than 4,511 consultants from 78 countries, all of whom have advanced degrees from world-renowned universities. Master of Business Administration (MBA) accounts for 49%, and those with doctor's degree account for 16%. When recruiting consultants, McKinsey focuses on outstanding character and problem-solving ability, excellent wisdom and the ability to effectively communicate with people at all levels. Most consultants of McKinsey had considerable business experience before joining McKinsey. At McKinsey, position level is directly linked to achievement. During the consultant's career, McKinsey evaluates the consultant's performance and evaluates the quality of problem solving and the impact on customers. McKinsey & Company is a global management consulting company. At present, it has five branches in Beijing, Shanghai, Shenzhen, Hong Kong and Taipei, with more than 51 partners, more than 311 consultants, more than 111 researchers and more than 211 professionals. McKinsey & Company has more than 9,111 consultants in more than 1,111 branches all over the world, and is engaged in more than 1,111 consulting projects for more than 611 clients in 75 countries every day. It is a truly global company. Enterprises do business in all regions of the world, 51% of which are located in Europe, the Middle East and Africa. 31% is located in North America; 21% is located in Latin America and the Asia-Pacific region. Enterprises operate in accordance with the "global integration" model, and can contribute McKinsey's global expertise and excellent external resources to customers in Greater China.
8. IResearch (China)
Founded in 2112 by Yang Weiqing, iResearch is committed to becoming a powerful Internet ratings and consumer insight company in the era of big data in China. With the concept of "Life Dreams Carrying Science and Technology", iResearch provides customers with professional services such as data products, research and consultation in Internet-related fields in China market, helping customers to improve their cognitive level, profitability and comprehensive competitiveness of the Internet industry, and let the power of the Internet ignite various industries in China.
Headquartered in Beijing and Shanghai, iResearch has a stable management team with profound industry service experience. At present, it has more than 411 employees and regional offices in Guangzhou, Shenzhen, Chengdu, Hangzhou, Silicon Valley, new york and Hongkong. IResearch has a wide and deep brand influence. The Internet industry and user data released by iResearch have been cited by major media, and data standards have been established in many fields. IResearch has millions of users' behavior monitoring based on different terminals such as personal computers, smart phones, tablet computers and smart TVs.