First, enhance customers' sense of independent participation. Because the network channel can provide services to customers through the terminal equipment owned by customers, the network service is actually a kind of self-service for customers, and therefore, it can also enhance customers' sense of free participation.

second, expand the market. Network marketing is not limited by time and space, which can greatly facilitate customers and make them get services anytime and anywhere. Therefore, a catering enterprise with online channels can greatly expand its market without geographical and time constraints.

third, know your customers. Through the network, catering enterprises can easily conduct customer surveys to understand customer needs, desires and consumer psychology. Customer message boards, questionnaires and chat rooms on the website are all effective research tools. Without the internet, it is very difficult for catering enterprises to know so many consumers, so they can only guess the consumer demand by feeling, which makes it difficult to ensure the correctness of marketing decisions. In addition, the use of the network can also speed up the feedback of customer information.

fourth, meet individual needs. The network can easily accept customers' personalized orders and quickly inform the production departments and service departments of catering enterprises, so that catering products and services can better meet customers' personalized needs.

5. know your competitors. Catering enterprises can capture more and faster information of their competitors through the network and formulate more effective marketing countermeasures. At the same time, catering enterprises can also exchange information and cooperate with competitors through the network.

VI. It is convenient for customers to make decisions. Catering enterprises surf the internet to facilitate customers to understand the situation of catering enterprises. For example, brand, goodwill, characteristics, price, innovation, restaurant scene and other information, which helps to improve the efficiency of customer decision-making.

7. improve sales promotion. Advertising on the internet has many advantages, and you can know the communication effect of advertising in time according to the number of clicks of netizens. Online advertising is not limited by time and space, which is beneficial to the improvement of advertising and the promotion effect.

Many websites that provide food ordering not only provide online food ordering service, but also expand telephone food ordering to achieve the effect of ordering food online and by telephone at the same time. Such as McDonald's, KFC, small secretary for ordering food, etc.