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What is cross-border e-commerce and how to operate it?

with the development of science and technology, many people do cross-border e-commerce Amazon, so what are the specific steps and detailed processes of cross-border Amazon?

first: what kind of products are you going to sell?

Men are afraid of getting into the wrong business, women are afraid of marrying the wrong man, and e-commerce is afraid of choosing the wrong product. Not to mention cross-border electronic commerce. At home, we generally spend more on clothing, beauty and skin care. We must understand the consumption habits of foreign people, and know in which areas they spend more and in which areas they spend less, and we must avoid mistakes in product selection. Otherwise it's all for nothing!

after we choose the product, don't change it easily. For example, you decide to sell men's clothes, but after selling for a period of time, you find it hard to sell them, and then you wonder if foreign girls spend too much, and want to change women's clothes or children's clothes. We must not do this. This will affect the main category of the store and make the location of the store inaccurate. Let others not know what products we sell at all, so don't blindly change the category after choosing.

Secondly, when we choose products, we must know something about our products, including their characteristics and quality. Foreigners are not stupid, so we must pay attention to the quality of our products! ! ! No matter what industry we are engaged in, we should be responsible for our products, that is, for our customers. If you don't even know the quality of your products, how can you sell them to customers better? Choosing a good product is only a small one, so what are the specific steps of cross-border Amazon and what are the detailed processes of cross-border Amazon?

second: the choice of cross-border platform

Amazon: The name "brother-in-law" may not be known to many people, but friends who can do cross-border e-commerce must be familiar with it. He refers to Jeff Bezos, the founder of Amazon, who became the richest man in the world by relying on Amazon. Amazon is the largest e-commerce platform in the world. According to the "Top 511 World Brands in 2118" compiled by the World Brand Lab, Amazon ranks 1 th.

AliExpress: Almost no one can shake Alibaba's position in the domestic e-commerce market, and there is basically no comparability in JD.COM. Since Amazon can spread all over the world, AliExpress naturally bears such a mission. AliExpress, which has been established for 8 years, has grown into one of the most active cross-border export e-commerce platforms in the world, relying on Ali's strong financial and technical strength. Because it is a product of Alibaba, there must be its younger brothers-Taobao sellers. Because there are many Taobao sellers and 1688 wholesalers and distributors, the overall tonality of the platform is relatively low, and many sellers call it the international version of Taobao.

eBay: I believe many people have never heard of eBay. In fact, eBay entered China a long time ago, but Taobao broke down and had to close its website in China at the end of 2116. Although there is no China market, eBay is still very strong in its mature European and American markets. EBay needs to provide a lot of information, such as bank transaction records and invoices. And although it is said that opening a shop is free of charge, every product on the shelf needs to be charged separately. There is also that eBay is very good to buyers, which needs great attention. There are many things on the platform that are closed because of complaints from buyers.

third: do we have our own purchase channels?

if you have your own factory. Is the best! How can I put it? The first is the quality of your production, which can be guaranteed to the best without worrying about quality problems. In addition, the inventory can be controlled, and more sales can be produced, and less sales can be produced. And the price can be controlled, even one aspect of this style, for example, one style is particularly hot this year. Then you can make this money yourself and sell it. This is the advantage of our factory.

but if you don't have your own production factory, we can also find a factory to process it for you. Find more manufacturers and ask them to produce according to their own needs. Then, according to the products produced by the manufacturer, the quality and price of the products, the environment of the manufacturer, the productivity of the factory and social comments, that is, the impression of the manufacturer in other people's minds, through comprehensive comparison, we choose the best one as our processing factory.

there is also a non-supply mode: then what is non-supply delivery?

No supply means that we don't stock, stock or stock goods, so we don't need to prepare funds for goods and warehouses for storing goods, which saves a lot of costs and can be put into operation. Of course, the lack of supply doesn't mean that we don't prepare anything, just find something to upload when our minds are hot. The lack of supply also means that all shops and factories may become our sources of supply. There are two forms:

Looking for supply in factories: Looking for supply in factories and uploading their goods to our Amazon stores. After buyers place orders, they will directly dock with the factories for delivery and take international logistics. We may not even have seen what the goods look like.

domestic platform collection: maybe we don't know the person in charge of the factory, and we don't have the channel of the factory. It doesn't matter. We still have other platforms to use. We can collect the goods on sale on domestic websites and upload them to our Amazon store. After customers place orders, they can directly place orders on domestic websites and send them to international logistics. We can also earn the difference in exchange rate and get rich profits.

The advantage of this method is that you can earn the exchange rate difference by using your own shop to collect other people's goods with very low prices, then putting them in your own shop, converting them into foreign currency, and then increasing the price to your satisfaction. This process takes 1-2 weeks to study, but it won't lose money, and you haven't invested in it, and you can see the benefits every day. The advantages are obvious. Then, after determining these, what are the specific steps of cross-border Amazon, and what are the detailed processes of cross-border Amazon?

Fourth: registering a store

Registering a store is complicated. Today, let's take Amazon's registered store to explain it in detail.

we need to fill in the company information, create an Amazon seller account, and submit your own company qualifications (copy of business license and national tax registration certificate), as well as product types and brand-related qualifications, and then submit them for review. Generally, the audit results will be notified by email within three working days. In order to maintain the fairness and justice of the mall, all sellers must accept the commitment letter published on the seller's platform management margin page. Sellers of different categories must pay the deposit to Amazon as promised, and then they can upload the goods. After preparing the product information and pictures, they can add the goods one by one through the seller platform or upload them in batches through the template. Everyone knows that adding one by one means taking photos one by one and uploading them. What does batch template mean? It is through the collection software to collect the goods on sale in a treasure or other e-commerce platform with one click and upload them to our Amazon store. After customers place orders, they can place orders directly on domestic websites and send them to international logistics. We can also earn the difference in exchange rate and get rich profits.

fifth: customer purchase and collection

after our information is uploaded, your products will be successfully launched, and customers can browse, search and buy your products. Once an order is generated, you will receive an email notification from Amazon. At the same time, you can check your order information through the seller platform. After the order is generated, we can send the goods through international logistics according to the customer's demand address. Amazon will settle accounts with the seller every 14 days. Will transfer the money to the account we are bound to.

Cross-border e-commerce includes Amazon, Amazon and ebay, AliExpress and other platforms. It belongs to foreign e-commerce platforms. Cross-border e-commerce is such a company that operates foreign e-commerce platforms. In fact, it is similar to domestic Taobao. Many domestically competitive Taobao has switched to Amazon, and its profits are higher than domestic ones. The monthly sales amount is tens of thousands to hundreds of thousands of dollars. It is a hunch that the cost of selling a few dollars for foreign exchange will make money. It's just a platform for domestic delivery of foreign languages. English is needed for operation, but not for starting a business. It can be simply translated. I do a lot of this business here. I run a cross-border e-commerce training college, so I know it better. When changing careers, you need to learn the platform policy, which is very strict. If an IP logs in to two stores, the stores will be closed, and so on. Because of the platform Amazon Shipping, you need to suppress inventory. Maybe there are hundreds of thousands of people who have lost inventory, so you must develop good products. There is a saying in Amazon that 7 points depend on product selection and 3 points depend on operation. I recommend a learning website www.baixiaotangtop.com

Cross-border e-commerce is simply to send our country's goods to foreign customers through cross-border e-commerce platform and cross-border logistics. Just like Taobao sells goods, it's just a payment method, and the logistics method is slightly different. Cross-border e-commerce is divided into cross-border export and cross-border import. Cross-border export is from China to foreign countries and regions, and cross-border import is from foreign countries and regions to China. What we often say about cross-border e-commerce refers to cross-border export, which is what we often say about making money. Cross-border e-commerce is actually very understandable. Because China's manufacturing industry is developed and its products are cheap, foreign customers are willing to use products made in China. They will choose to buy through cross-border e-commerce platforms such as AliExpress, Amazon, eBay, Wish and Shopee. The transaction process is simple and safe. Choose the right products and the right logistics channels to sell our products to the world. I am proud to be a cross-border e-commerce seller.

cross-border electronic commerce refers to an international transaction in which goods are settled through e-commerce platform and delivered through cross-border logistics. Cross-border e-commerce is global, timely and intangible.

products are definitely the core. First of all, the quality of products should be well supervised, and the refund and after-sales caused by differences in culture, life and other factors should be taken into account. In addition, as cross-border e-commerce logistics may be slow, it is necessary to do a good job in logistics tracking

cross-border trade and transactions through e-commerce channels. It is generally defined that the payment link should take place online.

Simply put, it is to sell China goods to foreigners online!

this seems simple, but a set of operations is very complicated! Novice does not contact the operation! It's not like the domestic set, which can't lose much, and it's only one or two products that have been cheated! But I've seen hundreds of thousands of people being pitted across the border, and I've seen people being caught in one or two text holes. Don't want it!

actually, this is a big topic, domestic market, platform selection, product selection, operation, promotion and logistics.

we must first make clear the difference between cross-border e-commerce and foreign trade: foreign trade is communicated through the internet, but most foreign trade transactions are conducted offline. Cross-border e-commerce refers to the main body in different environments, which completes the transaction through the e-commerce platform and carries out the payment environment. Cross-border e-commerce is an online process that does not need offline or docking.

The second choice platform is the most critical place. Are you doing it by an enterprise or an individual? Some of them are B2B.B2C's 2B platform, and both sides are better than enterprises. For 2C platform, the buyer is a personal product, and the seller can be an enterprise or an individual.

The third is market choice. The market in each country is different. You can make more money here if that country is suitable for what kind of products.

The fourth is to choose products and open a shop. It is best to start your own company. After all, the requirements of the demand platform are changing every year, which is a key to selecting products.

thank you for your question. I mainly answer your question from three aspects: the concept of cross-border e-commerce, export of cross-border e-commerce and import of cross-border e-commerce. I hope I can help you.

1. the concept of cross-border e-commerce

it is an international trade business activity in which transaction subjects in different customs areas conduct transactions, settle accounts and pay by means of e-commerce platform, and deliver goods to consumers through cross-border logistics to complete transactions.

For example, the transaction completed by Chinese mainland seller Zhang San and China Hong Kong buyer Li Si on the ebay platform belongs to cross-border e-commerce. Although Chinese mainland and China Hong Kong are the territories of China, Chinese mainland and China Hong Kong are applicable to different customs laws and tariff systems, and Zhang San and Li Si are the transaction subjects that cross two different customs.

ii. exporting cross-border e-commerce

there are mainly third-party platforms and independent websites for exporting cross-border e-commerce. The mainstream third-party platforms include Aliexpress, Amazon, ebay, Wish, etc. At present, independent websites are doing well in China, and Lanting has gathered momentum. Cross-border e-commerce in China looks at Guangdong, while cross-border e-commerce in Guangdong looks at Shenzhen. Shenzhen is a gathering place for big sellers of cross-border e-commerce. There are four kings of South China City (Aoji, Youshu, Tongtuo and Saiwei) and five tigers of Bantian (Lansi Technology, Zehui, Baoshijia, Male Wolf and Egg Picking Network). Cross-border e-commerce sellers help China brand go global.

iii. importing cross-border e-commerce

the imported cross-border e-commerce platforms mainly include tmall international, JD.COM global purchase, Netease koala, vipshop global sale, xiaohongshu and so on. Among them, maternal and child, health products, cosmetics, shoes, clothing, bags and electronic products in these platforms have always been the first choice for import, and the main importing countries are the United States, Japan, South Korea, Australia and Germany.

Cross-border e-commerce refers to the purchase and sale of goods outside China. Cross-border e-commerce companies have Internet platforms, such as Ali, JD.COM and Vipshop. Some cities also have cross-border e-commerce, mainly based on local mainstream retail shopping malls, in order to achieve government targets to set up the e-commerce part. However, with the quality of domestic goods, the scale of cross-border e-commerce will only get smaller and smaller! After all, people who know China better must be from China.

I am an e-commerce company in a wooden house, focusing on cross-border e-commerce. I mainly do Amazon, so I will simply answer some questions from the perspective of Amazon, and I have the right to make a statement.

the first step is to register the Amazon store. Amazon store registration requires company business license, foreign currency credit card (with visa or MasterCard logo) and ID card. No deposit is required, and the store management fee is paid to Amazon every month, which is roughly between 2-311 RMB depending on the site.

select the appropriate site and country. Amazon currently has Europe station, Britain, France, Germany, Italy and West, North America station, United States, Mexico and Canada, Zhongdong Station, Japan Station and Australia Station. The cultural differences and consumption habits of each site are different, and the products that each site may sell well are different. Choose the appropriate site and country according to your actual situation.

step two, what to sell and how to sell it?

Now there are two different operating modes on Amazon, one is non-supply mode, and the other is boutique mode. The ideas of what to sell and how to sell under the two modes are not quite the same, so let's talk separately.

boutique mode. In-depth operation of several products, first of all, do product selection analysis and select products that may sell well. Then write listing to put the goods on the shelves and send them to Amazon's warehouse in the destination country. Then I smashed the advertisement and started to operate. This process is called measuring money. Then do in-depth operation for the goods with better sales in this process.

in this case, we need to spend a lot of thoughts on product selection, select our products through a lot of data analysis and the assistance of product selection tools, and then do in-depth operation after measuring the money.