change the name as soon as possible, communicate with customers, strengthen brand promotion and coordinate with the head office.

1. change the name as soon as possible: franchisees should change their names as soon as possible to ensure consistency with the brand image of the head office.

2. Communicate with customers: Some customers are familiar with the original name before changing their names, and inform customers of the new name through publicity materials, emails, social media and other means, and explain the reasons for the change.

3. Strengthen brand promotion: Franchisees should strengthen the promotion of new names to let more people know about the brand changes.

4. coordinate with the head office: when the franchise stores encounter difficulties in changing their names, coordinate with the head office to solve them.