What are the cultures of the catering industry?
When we eat out, have you ever noticed that the current catering culture is becoming more and more novel, and its operability is becoming more and more extensive. Many restaurants have their own unique ways to attract business. Dancing in front of the store, shouting slogans to attract customers and so on are not uncommon, so what is the real catering culture like?
with the rapid development of China city, the rapid rise of urban construction. Nowadays, commercial complexes are springing up like mushrooms after rain in major cities. Because of convenient shopping and elegant environment, it will attract many endless consumers to come and try them! As a result, the commercial plaza has become a place where restaurants gather together, and various strange decoration styles have also appeared in the eyes of consumers. Why is this happening?
because most commercial complex restaurants have completely lost the core competitiveness of the catering industry: taste. Why? Because this kind of catering format is completely contrary to the taste. High rent and high management fees will inevitably lead to the catering service industry where it is located must use high turnover rate and turnover rate to ensure the return on investment of operators, thus giving up the real core competitiveness and taste of the catering industry. In this way, it will lead to the result that almost all complex restaurants fall into the "instant noodle" production process, which is now commonly known as "chef-free" catering.
So, when the taste is lost, restaurants begin to attract customers with all kinds of strange tricks, because when people choose to consume, when the taste can't be compared, they will choose which one to consume through sensory judgment and directly enter the visually shocking store.
Now, with the accelerated pace of life, the competition is becoming more and more fierce. Most people live in tension. They can't spend a lot of time eating, but pay attention to speed and convenience. This is another catering culture, so there are more and more fast food restaurants now, and many restaurants that don't make fast food have also launched dishes that win by fast.
For example, the fish-in-the-street grilled fish shop now uses oven-style charcoal grilled fish. Eight fish can be roasted in eight minutes, and one fish can be cooked in one minute on average, so that diners don't have to wait any longer and waste their time. When the fish is in power, the kitchen can do all the work with only two people, which saves a lot of money.
Nowadays, restaurants are becoming more and more diversified. A restaurant called Grilled Fish actually contains various dishes such as hot pot and barbecue, which attracts consumers' attention. For example, although the main dish in Fish Dangdao Grilled Fish Store is grilled fish with eight flavors, the popularity of new dishes such as "Frog Laida", spicy crayfish and kebabs has continued to rise.
In short, no matter how to innovate in appearance or dishes to attract customers, these can't be sustained for a long time, because they run counter to the catering culture. If you want to run a restaurant for a long time, you can't just rely on publicity and environmental marketing, but the key is to win the recognition of diners by taste, which is the most important culture of restaurants.