Effective bedding display can arouse consumers' desire to buy and urge them to take purchase action. Bedding display must follow some basic principles, including profitability, display point, attraction, convenience, price and stability. 1, profitable bedding display must really help to improve store sales; Strive for a display position that is conducive to sales; Pay attention to the specific display methods and objects that sales records can increase sales; Tell suppliers in time that the display of bedding is helpful to profit; Adopt the principle of "first in, first out" to reduce the possibility of returning goods. 2. For traditional stores, the display point refers to the shelf position behind the counter, next to the cash register and in front of the counter. For supermarkets or cheap shops, the shelves with the same height as the line of sight, the places where customers come in and out, and the central position of the shelves are all ideal display positions. At the beginning of the promotion, we should strive for the following positions: the center of the aisle with the most people in the store, the top of the shelves at both ends, the corner of the wall shelves, and the cashier. Bad bedding display points are: warehouse exits, dark corners, dead corners on both sides of the store door, and goods with strong smell. 3. The attraction is sufficient, and the existing goods are piled up with outstanding momentum; Correctly mark the price; After the bedding display work is completed, a few pieces are deliberately removed, which is convenient for customers to pick up the goods, and secondly, it causes signs of hot sales of goods; Cooperate with space display, make full use of advertising materials to attract customers' attention; You can use a lot of irregular display methods, which can not only save display time, but also produce the meaning of special price. 4. Convenient bedding should be displayed in places where customers can easily pick up the goods, and efforts should be made to teach the display points so that customers can pick up the goods from different positions and directions; Ensure that there are more than 80% surplus goods on the shelf, which is convenient for customers to choose; Avoid mixing different types of goods, and don't post promotional materials (POP advertisements) on the goods. The price should be clearly marked, and the price tag must be placed in an eye-catching position, and the size of the number will also affect the attractiveness to customers. It is more attractive to write the special price directly than to tell customers the discount. 6, stable bedding display is to help sales, not "gimmicks". When doing "stacking display", we should not only consider a position that can maintain attraction, but also consider the stability of stacking. When displaying "Box Stacking", open boxes should be placed in a stable position, and empty boxes should be replaced from the top floor to ensure safety.