The future development of physical stores will be better and better.

in the nearly 11 years of e-commerce development, that is, from 2111 to 2121, it should be the period when physical stores are most impacted by e-commerce. On the one hand, the low price advantage of e-commerce impacts physical stores; on the other hand, consumers are novel in consumption and embrace e-commerce. As a result, the sales of offline stores were seized by e-commerce, and business became more and more difficult.

Now, the advantages of e-commerce are not as obvious as before, and the cost of logistics, population and commodities is getting higher and higher. The cost of some e-commerce companies is already higher than that of physical stores, and the sales price of goods is similar to that of physical stores. In this way, physical stores can be bought and used immediately, and they can really experience and have strong after-sales support. In addition, physical stores can provide additional value-added services, and consumers will return to physical stores to spend and embrace them again.

the current pattern of e-commerce has also changed. The traditional e-commerce platform in the past has also reached the bottleneck period, and it has also passed the dividend period due to the impact of new modes such as live e-commerce. At the same time, the cost of online customer acquisition is getting higher and higher, and e-commerce platforms are also grabbing users through physical ports to achieve sales growth. Then, the physical store will be the online entrance channel, which will be more important.

Now that physical stores are upgrading, business formats, physical store scenes and business models will change, and new scenes and experiences will regain the favor of consumers. Of course, it is inevitable that physical stores and online stores will merge one day now, and it is also difficult to operate independently. For example, online brands will set up physical experience stores, physical stores will be wired to flagship stores, and all stores will be equipped with live delivery rooms, which will be standard for each brand.

under the current economic situation, the state is also vigorously supporting the real economy, and re-avoiding the development policy of virtual reality. Physical stores will also enjoy some policy support, such as entrepreneurial financial policy support, tax relief, policy subsidies, etc., and physical stores will also receive dividends. On the other hand, after the tax policy of e-commerce has been continuously improved, online stores have begun to standardize management and tax according to regulations, so the cost of e-commerce will increase and the advantages will be less.

from the above aspects, I personally feel that there will be new opportunities and new growth points for physical stores in the future. For example, the traditional format of food, clothing, housing and transportation will not disappear, but there will be more and more opportunities, such as catering, experience consumption, personalized catering is very popular, and entities such as hairdressing and beauty are becoming more and more popular. After the epidemic, consumption such as health care is also an opportunity, and physical stores about health have more advantages than online. Other physical stores also have opportunities to order.

Therefore, we are optimistic that the development of physical stores will get better and better, and the most difficult time has passed, and there will be many opportunities in the future.