Zhong, named by China Consumers Association, was punished for false propaganda many times. According to the risk information, Zhong was repeatedly punished by the administration for publishing false advertisements. At present, the total amount of punishment is 9000 yuan. From April, 2065438 to April, 2009, the company only selected super red raisins to promote a certain product, and the product inspection report showed that the specification grade of the red raisins was bulk/first class.
Zhong, named by China Consumers Association, was punished for false propaganda many times. On June 25th, China Consumers Association released the "6 18" public opinion analysis report on consumer rights protection. During the monitoring period, * * * collected a total of 38,439 items of negative information related to Zhong, and the publicity content of Zhong 201March 9 was inconsistent with the actual situation, which was a false propaganda and misleading punishment.
Tianyancha App shows that the main business entity of the ice cream brand "Zhong" is China Food (Shanghai) Co., Ltd., which was established in March 20 18 with a registered capital of about 2,324,800 yuan, and its business scope includes food business; Internet sales; Catering enterprise management, etc. Lin Sheng is the legal representative and suspected actual controller of the company. The financing process shows that China Food (Shanghai) Co., Ltd. has completed several rounds of financing. In the past, investors included Sheng Yuan Capital, Wanwu Capital and Tiantu Investment.
According to the risk information, Zhong has been administratively punished for publishing false advertisements for many times. At present, the total amount of punishment is 9,000 yuan. 2065438+April 2009, the company was fined 6000 yuan for promoting a product, but the product inspection report showed that the specification grade of red raisins was bulk/first class, which constituted false propaganda. 2065438+August 2009, the company was fined 3000 yuan for its product website advertisement "No adding a drop of water, pure milk fragrance" and other contents. After verification, the ingredient list of this ice cream product clearly contains drinking water, and its advertising content is inconsistent with the actual situation, which is misleading and false propaganda.
Zhong was named by China Consumers Association on 25th, and was punished for repeated false propaganda. China Consumers Association released the "6 18" consumer rights analysis report. Zhong was named for false propaganda, finding needles in sanitary napkins in the seventh space, selling fake products by donkey, not delivering goods to the door, charging courier fees for picking up goods in rural areas, and indiscriminate bombing of advertising messages.
-involving false propaganda, the number of negative messages reached 38439.
The report shows that during the monitoring period, * * * collected a total of 38,439 negative information related to clocks. From June 5, 2005 to June 9, 2009, Zhong's public opinion on negative information was concentrated, and the negative information reached its peak on June 7, 2007.
Cloud map of sensitive information words of consumer rights protection. From China Consumers Association
China Consumers Association pointed out that the publicity content of Zhong 2065438+March 2009' s webpage was inconsistent with the actual situation, and the punishment for misleading false propaganda triggered public discussion. In addition, whether the quality of online celebrity ice cream products is worthy of such a high price has also become a hot topic among netizens.
According to the national enterprise credit information publicity system, on April 3 and August 8, 20 19, Zhong was given administrative penalties of 6,000 yuan and 3,000 yuan respectively for publishing false advertisements, because the publicity gimmicks of two products sold online did not match the ingredients in the ingredient list, and a drop of water was not added? Fake. Super red? It's also fake.
Data map: Zhong and other online celebrities make ice cream in the freezer of a convenience store. Public trust. Com Zuo yukun photo
-There are hidden concerns about product quality, and seven-dimensional space and "donkey sister-in-law" couples are concerned.
The report shows that during the monitoring period, * * * collected 89,984 negative information about "product quality". There were two peaks on June 7th and June17th.
The emergence of public opinion peaks mainly focuses on two topics: on June 7, needles were found in seven-degree space sanitary napkins purchased by consumers in Jiangxi, which attracted media attention and triggered a lot of public opinion information; On June 17, the platform anchor "Lu Sao" and his wife were accused of selling fake mobile phones, which caused great concern among netizens.
In this regard, China Consumers Association believes that some e-commerce platforms must constantly change the measures and means to control the quality of goods when focusing on promotion.
"Counterfeiting is a serious challenge to business integrity and a serious violation of the legitimate rights and interests of consumers. The screening of various sales subjects is not only the image responsibility of the promotion platform, but also the legal responsibility of online e-commerce. Consumers are increasingly demanding the quality of goods, and the quality control capabilities and means of e-commerce platforms, the determination and strategy to identify fakes must also change with the trend. " China Consumers Association said.
-Express delivery is not delivered to your door, and delivery fee will be charged for picking up items in rural areas.
The report shows that during the monitoring period, * * * collected a total of 63,043 negative messages about express delivery and take-away, and the negative messages reached a peak on June 2. On the whole, the distribution problems that consumers vomit more mainly include: the delivery is not delivered to the door, and the delivery fee is added to the village.
Cloud pictures of negative information words such as express delivery and takeaway. From China Consumers Association
For example, according to media reports, on June 7, in Hezhou, Guangxi, some netizens revealed that it was necessary to pay extra for 2 yuan -5 yuan to pick up items at the express delivery point. Posters posted show that since June 1 day, many express outlets have been cancelled, and villagers have to pay extra 2 yuan -5 yuan fees to pick up items at collection points.
In the view of China Consumers Association, some e-commerce platforms must constantly change the awareness and methods of quality control supervision and tracking of products and services during the promotion period, from "issuing" to "taking over".
"Whether it is a platform merchant or a delivery network, we can't just pay attention to the efficiency of' sending out' and ignore the feeling of' taking over' with users. We can't just focus on the channel improvement of the upstream supply side, but ignore the effective and smooth delivery chain and mapped brand temperature of more, finer and more complicated downstream consumers. " China Consumers Association said.
-Advertising messages are frequently harassed, and marketing behavior needs to be standardized.
The report shows that during the monitoring period, * * * collected a total of 64,932 negative messages about advertising messages. June 17 has a lot of negative information. On June 16, the Ministry of Industry and Information Technology released a message, demanding strict control of spam messages and standardizing the SMS marketing behavior of the e-commerce platform "6 18". However, China Consumers Association said that many consumers complained that they were troubled by various advertising messages, hoping to strictly control spam messages not only during the "6 18" period.
The picture is from China Consumers Association.
According to China Consumers Association, regulators pay attention to users' "pain points" in a timely manner, draw red lines and establish rules for SMS marketing behavior through laws, regulations, administrative interviews and other means, "slim down" public SMS inboxes, and "fence" the private domain of users' related rights and interests. However, there are always some operators who repeatedly test the "elastic" bottom line of the rigid requirements of compliance management, bargain with the rules, and leave a buffer space from the system. They won't stop until they see the shackles and feel the pain. Even if consumers reply to "TD" many times, they still "bomb" as scheduled.
"This short-sighted behavior of making' information dump' at low cost, even if there are occasional gains, its' liquidity' ability is actually quite limited, and it is even more annoying and annoying, and will eventually be abandoned." China Consumers Association said.