It has been 30 years since KFC came to China. KFC's 30-year stay in China is a 30-year "based on China and integrated into life". Over the past 30 years, KFC has been trying to explore and give back to the intimate service of consumers in China. Today, China KFC has opened more than 5,300 chain restaurants in more than 1000 towns, covering all provinces, municipalities and autonomous regions in Chinese mainland.

In June 2006, Yum!' s brand KFC! Brand group became the first brand in the world to see from space. The giant Colonel Sanders logo with an area of 8 128 square meters appeared in the desert area of 5 1 Nevada, USA. This logo displayed to the world is the fifth generation logo launched by KFC in the world.

In this unprecedented project, team members experienced unexpected setbacks and hardships. A team of nearly 50 designers, engineers, scientists (including astrophysicists), architects and other professionals spent three months conceiving, creating and building the world's largest symbol. This is a KFC logo visible in space, which is assembled from 65,000 colored tiles of 1 square foot.

It is welcomed by consumers all over the world. KFC's new logo retains Colonel Sanders' iconic bow tie, but for the first time, he changed his classic white double-breasted suit into a red apron. This red apron represents the cooking tradition of KFC's hometown flavor. It tells customers that KFC today is still the same as Colonel Sanders 52 years ago.