The brand has been in China for many years, but is mainly developed in first-tier cities, and sales are limited due to the price being nearly 50% higher than the average ramen brand. Jiu Tianjia is one of the restaurant brands under the Bole Thousand Horses Group that specializes in black cow and fruit wood barbecue, and is a national barbecue chain that adheres to the business philosophy of "ultimate productivism" and draws on traditional barbecue techniques and characteristics in one.

The brand has 15 years of professional seasoning industry dipping seasoning, ingredients selected from Australia pure grain-fed black beef, from the ranch to the table throughout the cold chain transportation, to provide customers with a natural flavor, addictive value of high-quality health products, and become a trusted brand of food and beverage by customers.