What are the design methods of food posters? First of all, we do the poster is divided into commercial posters as well as art posters, of course, for us, we are doing things for the enterprise or the customer, basically belong to the commercial poster, so we have to understand some of the characteristics of commercial posters commercial posters are posters that publicize some kind of goods or some kind of commercial services. We need to consider the attributes of the product, the product's use of the object, the object of the service, targeted to make the design in line with the project in order to attract people's attention in a short period of time, so that ordinary users into their potential customers in doing commercial poster design need to pay attention to what? The first thing you need to know is the different themes of the poster design needs to render the atmosphere and the central idea is not the same, the poster design layout is a reflection of the image of the poster and beautiful, layout design both need to be beautiful and need to be well organized, the need to have their own characteristics, in order to attract users to stay in the design of your poster above the eyes, only to win the user's eyes, only then will there be a chance to convert the ordinary users into their potential customers, or else all the publicity made is a stone's throw. Otherwise, all the publicity made are sinking into the sea a successful poster design can not be separated from the structure of the poster layout and design, the layout of the poster need to pay attention to the following points: 1. Poster layout - simplify the font of the current layout design trends popular for large titles, small articles, large pictures, contour clear (block structure) of the masculine Straightforward beauty, the line on the text rarely bend, not whole for zero, the font less change, line and thick and black. 2. Poster layout design - plate the same level of information in the same plate, plate and plate between the white space needs to be appropriate, otherwise it will give a person a hierarchy is not clear feeling, can not see the focus, can not find the target. 3. Poster layout design - "shelf display" divided into categories of "display" poster information, will also reduce the time to browse, as quickly as possible from the layout to get the information they need. Share my personal design posters in general steps: clear needs no matter what we do, before we do it, we have to understand one thing, that is, what to do? What is the purpose? We do things as long as we understand these two points, do in this direction generally will not deviate from the theme, not to change the draft again and again, for example: If the party let you design a poster, the poster is for the new product cup promotional activities, so and so time period can enjoy the discount, to this point of the information, we have to understand that the poster is to do what, the first point: to understand that it is a new product is definitely to Propaganda new products second point: to know that there are concessions, certainly to amplify the concessions, to attract users third point: to understand the purpose, is to publicize the new products, to attract the user desire to buy a clear theme of style here we know what to do and the purpose of the next step is to clarify the design of the theme of the style of the direction of the ah, since we want to achieve the effect of publicizing the new products and to achieve the effect of activities with concessions, then we can not overpower the main event, not only Focus on one hand, the characteristics of the new product should be enlarged, preferential activities to attract users can not be weakened to find materials, do design a clear style we need to find the right material, can not randomly find a product picture to cope with ah, the product picture must show the characteristics of the new product, at least can not lack of fuzzy corners of the bar, so the selection of materials is also very concerned about the material to determine a good start to do hands-on design, do the posters! Nothing more than typography, how to look how to row ah, but also have to pay attention to the theme is clear, strong sense of breath, layered, smooth reading. Case study want to do a good job of design, want to have a certain design thinking, typography skills, we certainly can not do without a lot of weekdays to appreciate the excellent case, so to enhance their horizons, whether domestic or foreign, can see the resources we must not miss, we appreciate the work, we can not just look at the not want to, the following let's take a look at how to appreciate the excellent work of others, right? How to transform into their own knowledge and apply it to their own design projects. The above poster is mainly to promote food, the main picture is centered in the layout, the theme of the text and other text are centered in the layout, add illustrations around the chopsticks, cups, spoons and other decorations, taste text using handwritten, reflecting the handmade feeling of the food, the color is used in conjunction with the red, reflecting the appetite of the visual impact of the sense. The above poster is also mainly to promote food, the bottom right corner of the main picture layout, theme copy and important copy layout in the top visual area, using chalk font to reflect the sense of handmade, while using sketch illustrations as the atmosphere of the picture decorations, enrich the picture at the same time can reflect the sense of handmade The above poster is mainly to promote food, the bottom right corner of the main picture layout, the theme of the text using handwritten style to reflect the sense of handmade food, the picture mainly to highlight the food and the theme copy, to satisfy the food and the theme, and to make it more appealing. Highlight the food and the theme of the text, satisfied with too many elements of decoration, highlighting the main visual. Case practice through the above case study, we will use case practice to help you better understand this technique, and apply it to their own practical work, without further ado, let's start the action! 1. copywriting first we look at the copy as well as get the product image, a short copy with an appetizing food, here we also use the way to reflect the sense of handmade to design this Poster 2. the main picture layout here we use diagonal layout to design this food poster, first of all, we will be the main picture of the food layout in the lower right corner of the screen in the right position, the main picture of the visual effect to be slightly larger, because here is mainly to promote food, so to highlight the appetite of food, we choose the orange as the background color of the vibrant 3. the theme of the layout will be the theme of the text of the top and bottom of the staggered layout, it appears The picture is more dynamic, and to the main title of the embellishment elements around the addition of some brush strokes 4. other copy engraving will be other copy top aligned typesetting in the upper right corner, while and the theme to maintain the vertical style, to maintain the consistency of the reading describes the food of the three labels we use the retro style as a design performance, more sense of immersion, and more reflective of handmade image of price tags are also a more important copywriting information, so we use a small bubble label as a design expression, the price of the label, we use a small bubble label as a design expression. So we use a small bubble label style to highlight, here we have the main picture and copy are typesetting to the screen, then we can decorate the whole screen 5. screen decoration we use the color block of the sample style will be the main picture box, the color block as much as possible randomly some of the picture appears to be more affinity, so that also allows the user's vision to be attracted by a particular block of color and finally enrich the picture again, the theme of the text is vacant We add an illustration style of the main picture, so that the theme is more design sense, and in the main picture, the face to add a pair of illustration style chopsticks, foil atmosphere, plus some hand-drawn lines, so that the whole picture of the handmade sense of the stronger, the background also added the main picture of the illustration to do the decorative and add the paper texture effect, so that the whole picture of the handmade sense of the more image 6. prototype package △ another typography summarizes layout design is the The most basic knowledge in our design, we need to analyze the temperament of the project when we do the design, tone, always remember the four principles of layout design: alignment, contrast, repetition, intimacy, and at the same time in the appreciation of the excellent works, you need to do an analysis of the summary, so that we can really understand their excellence, and in their own projects to be able to reasonably use the main share of the food handmade sense of design techniques, mainly using handwriting, and add paper texture effect to make the whole picture more handmade sense of image. Today, we mainly share the skills of food handmade sense of design, mainly using handwritten fonts, illustration style to accentuate the atmosphere, so that the picture has a more handmade sense of visual effect. How to make a poster image of the Meituan takeaway store
Preparation software: AdobePhotoshop.
1, first of all, open AdobePhotoshop, and then create a new page with a width of 750 and a height of 250 pixels.
2, a new blank page, select the paint bucket tool, color selection of red (color can be freely selected).
3, the blank page painted red.
4, select the Paintbrush tool, color selection white.
5, select the hard edge circle.
6, on both sides at the top of the poster, dot some white dots.
7, open the food picture, and then key out the food.
8, the key out of the food dragged to the poster, and then adjust the size and position.
8, open the text tool, select the size and font.
9, write suitable text on the poster.
10, in the middle of the text to add a dotted line, and a small heart, so the poster is made.
11, and finally the poster can be saved.
How to make food and drink promotional pictures? How to make food catering promotional images is actually very simple, with PS can be made, but the average person can not make, you can ask a designer to help you make.