Abstract: With the continuous development of the advertising industry, the requirements for advertising materials are becoming more and more strict, which has become one of the important questions asked by many advertisers. Nowadays, with the continuous development of the advertising industry, the requirements for advertising materials are becoming more and more strict, which has become one of the important questions asked by many advertisers. That depends on the effect that needs to be presented. These advertising materials must be applied to different advertising effects, and the market potential is huge. Billboards, body advertisements, murals, signs, scaffolding coverings, inflatable billboards, window display pictures, banners and posters, stage background, mobile graphic display, wedding photography, posters and posters, indoor exhibition board advertisements, engineering and garden renderings, advertising display diagrams, commercial and civil interior decoration, commercial document covers, digital photo albums, charts, banners, hanging frames, gummed trademarks and banners. Need PP film: high gloss, bright color, high image resolution, good anti-aging and tensile properties, there are two kinds of matte and smooth; Cold-mounted film: PVC material, the main function is to protect the picture. Photographic paper: high gloss, bright color, high image resolution, good anti-aging performance, there are two kinds of matte and smooth; Self-adhesive (back adhesive): high gloss, bright color, high image resolution, self-adhesive on the back, easy to paste, there are two kinds of matte and smooth; Back-sprayed lamp box: high gloss, bright color, high image resolution, better expressive force of the polished picture, there are two kinds of matte and glossy, and so on. Advertising accessories include: fully transparent film: good transparency, suitable for projection film, composite picture, transparent hanging frame, etc., there are two kinds of matte and smooth; Fully transparent adhesive: good transparency, self-adhesive on the back, easy to paste, suitable for the partition and beautification of glass windows, there are two kinds of matte and smooth; Canvas: the canvas substrate is adopted, which supports high-precision original oil painting reproduction and output, and the image has no light reflection; Silk cloth: high gloss, bright colors, high image resolution, the picture has the luster of silk cloth, no need to film; Jinbo: The effect of gold film has a strong sense of texture, which is suitable for pictures with special personalized needs, and there is no need to film. Exterior light cloth, interior light cloth, outdoor light box piece grid cloth, single-hole transparent, 551 matte light box cloth, and double-sided sprayable cloth are the most commonly used advertising materials.