1, turnover plan

The turnover here refers to how much the coffee shop's daily operating income. In the formulation of the turnover target, we must be based on the current market conditions, taking into account the direction of the coffee shop and the current price situation, to be measured comprehensively

According to the current mobile population and people's preference for coffee is expected to turnover of 400-800 per day, according to the different off-peak seasons may be up and down

2, Purchasing Plan

Based on the proposed product plan, when the actual purchasing operation is launched, it is necessary to arrange the purchasing plan according to the set product content in order to make effective use of purchasing funds and to achieve a balanced product composition. Through the establishment of the turnover plan, merchandise plan and procurement plan, it is easy to understand that a coffee shop in order to achieve business goals, while effectively completing the composition of goods and the flexible use of purchasing funds, the basic plan is indispensable. After a coffee shop has set up a business plan, a product plan and a purchasing plan, it can purchase products according to the set purchasing amount. After the purchase procedures, inspection, and price labeling, the products will be written on the menu. The next thing that must be considered is how to effectively sell these goods.

First, the background

Coffee - one of the world's three major beverages, a Western imports, in China is a household name, with an extremely far-reaching historical background and practical significance. Coffee, the real rise of Western food, should be from the end of the 1990s. The speed of its development, in just a decade or so, reached an unprecedented boom in the industry. Now with the reform and opening up of the booming economy, with a large number of foreign businessmen and white-collar workers in a long-term high-rhythm, high-efficiency work and life, coupled with a variety of factors by the Western culture, resulting in the coffee sales continue to rise. Therefore, the main groups of coffee consumers are foreign businessmen, white-collar workers, tourists and home people. The survey shows that: coffee terminal sales market in order: coffee and Western-style fast food chain stores, star-rated hotels, Western-style restaurants. One of the coffee and Western-style fast food chain stores mainly by the island coffee, Starbucks coffee, real pot of coffee, McDonald's, Pizza Hut, the average monthly sales of these chains in the 21.18 tons, accounting for 30.18%, followed by star-rated hotels in the monthly sales of an average of 16.47 tons, accounting for 23.47%, Western-style restaurant sales of an average of 13.53 tons per month, accounting for 19.28%. With the development of the times and the further change of people's concept of life, the coffee industry is also developing at a rapid pace.

The purpose of the business

Limited meals, unlimited service. Civilized manners, warm hospitality. Highly skilled cooks, willing to innovate. Open source of income and expenditure, financial resources.

Third, the consumer market research

College student group analysis

Age: 18-25

Characteristics: In China, most of the college students' economic resources mainly come from their parents, they have a high level of knowledge and culture, and have a difference in the unique values of other groups. They have a high level of knowledge and culture, and have unique values that distinguish them from other groups. They seek novelty, respect individuality, follow trends, desire independence, seek excitement, but with some nostalgia, and hope to gain a sense of achievement, belonging and security.

According to market research, in addition to the "refreshing" effect in the coffee house, most people here also feel the "leisure". "Leisure" is not only an attitude of life, but also the pursuit of life. In the face of the dazzling world, in the face of the accelerating pace of life of the background, college students have a body and mind can be rested desire, and the coffee house is to provide consumers with such a place.

Four, price positioning

The higher the income of consumers on the price of coffee products is relatively higher acceptance.

Price positioning in line with consumer demand is the hard truth

The correct way to price positioning is based on the consumer acceptance of the price of this type of product to pricing. For example, how much per cup of coffee pricing strategy is to first understand the consumer that each cup of coffee is the most suitable price, and then according to the consumer's acceptance of the price of each cup of coffee to determine the capacity of each cup of coffee; rather than according to the capacity of each coffee product to determine the price of the product. The price positioning of coffee products is neither the higher the better, nor the lower the better. Price positioning is only in line with consumer demand is the hard truth.

Fifth, the coffee shop department set

Store Manager 1;

Administration and Personnel Department: the first, deputy minister of 1, 1 archivist;

Finance and Accounting Department: 1 minister, 1 accountant, 1 cashier;

Market Department: 1 minister, 3 members;

Purchasing Department: 1 minister, a number of procurement staff, 2 record keepers ;

Wine Service Department: 1 minister, 4 waiters, 2 bartenders, a number of snacks and drinks master ;

(1) store manager:

1. Responsible for the success or failure of the cafe responsibility of the operator.

2. External representative of the cafe.

3. Participates in the execution of business activities.

4. A leader who selects, trains, and motivates the Café's staff.

5. The manager who maintains the normal operation of the Café.

6. Information gatherer to understand the trend of customers and competitors.

7. Disseminator of information between headquarters and branches.

8. Coach for organizational learning and knowledge management.

9. A problem solver for café crises and staff conflicts.

10. Entrepreneurs seeking market opportunities and innovation.

(2) Administration and Personnel Department

Department Profile and Responsibilities: Responsible for the coffee shop documents, publicity, internal affairs, administrative public relations and other aspects of the work to ensure the smooth implementation of the guidelines and policies of the higher levels, so that the store's various major activities and arrangements for the efficient and orderly conduct of summaries of the drafting of the store's important documents and reports, coordination of the public relations reception, and improve the management of the internal affairs, to play a role of counselor, organization and coordination. Counselor, organization and coordination of the role of maintaining the store up and down the norms and efficient operation.

(3) Accounting Department

Annual budget and quarterly forecasts for the coffee shop, as well as related financial analysis

(4) Marketing Department

1) Formulate the annual marketing target plan.

2) Establish and improve the marketing information collection, processing, communication and confidentiality system.

3) Investigation of consumer purchasing psychology and behavior.

4) Collect, organize and analyze the performance, price and promotion methods of competing brands.

5) Analysis of the advertising strategy of competing brands and competitive means.

6) Make sales forecasts, and propose future market analysis, development direction and planning.

7) Develop product planning strategies.

(4) Purchasing Department

Responsible for the purchase, acceptance and record of all food materials and operating items of the Café Cold Drink House. The quality and price of raw materials and items controlled by the Purchasing Department directly affects the operating efficiency of the entire Café Cold Food House.

(5) Liquor Service Department

Liquor Service Department is an important part of Café Cold Drinks, its goal is to provide customers with coffee, cold drinks, pastries and a variety of beverages as a representative of the tangible products, and to provide customers with the needs of the right soft services, open source and cut costs, for the Café Cold Drinks to build a good public image.

Six, coffee shop activities

(1) Activity 1: Arrange in the school art and design and other professional college students to do part-time work, every Friday night to arrange for a painting students to guests free portrait; every Saturday night to arrange for the piano, violin performance; every Sunday night to arrange for amateur modeling catwalk. Salary is calculated on an hourly basis.

(2) Activity 2.

Theme of the activity: Come here with your friends for an encounter

Tagline: The encounter between Adam and Eve is as beautiful as the encounter between life and coffee.

3. Activity content: Post POP posters on the bulletin boards in all campuses, indicating the theme and advertising slogan

4. Activity method: 1) Consumption of XX yuan, you can send a points card, X points to send a cup of XX-flavor coffee

2) XX-flavor coffee to send a gift

5. Activity purpose: increase the number of customers by 20%, so that the majority of students understand the beauty of life and coffee encounter. Increase the number of customers by 20%, so that the majority of students understand the coffee house, expand the popularity of the coffee house, and establish a complete image.

6. Other forms of publicity with

A developed DM and coupons issued to college students around the university, to attract customers to recognize and accept

B network advertising: campus network, flash production, the performance of the coffee house drinking scene, the leisure and comfortable environment into it, to create an atmosphere of the event (the network click on the link to the coffee house Web site, register, join the Coffee House Club, get coupons)

C radio advertising: publicize the products in the coffee house, so that college students know more about us.

D Campus TV media: a series of advertising spots (broadcast frequency, when to broadcast, whether to focus on the audience's "free" time, the effect of the test)

3) the cost of each stage of the budget

1. POP costs: 100 * X yuan = XXXX yuan

2. 2. Coupon printing costs: XXXX yuan

3. Send customers coffee costs: cost (X yuan) * number of customers * send ratio (3%) = XXXX yuan

4. Other activities

Although it is a cafe, but should not only operate this type of coffee, can be based on the operation of desserts and milk tea.

First, the location

Small cafe store should be opened in the vicinity of more companies and schools, which will make the transportation is more convenient, the flow of customers is relatively optimistic. Although the cafe is a quiet route, but the environment outside the museum does not need to be quiet, so more to give customers a strong contrast, feel the hustle and bustle of the city to find a sense of tranquility. And I think the cafe should not have a second cafe within at least one kilometer of the cafe; the store should also be on the first floor of the street.

(PS. There's a lot of talk online about parking. Personally, do I think anyone would drive all the way out here for a cup of coffee?)

Second, the target customers

1.15-25 years old student groups: such customers do not have a high income, in order to meet for the purpose; the pursuit of a unique and innovative environment and product features, so the snacks and the environment is the key to the environment, the environment can be taken to the lovely wind, the following details.

2.25-35 years old white-collar workers or business people: such customers are in pursuit of taste, so the types of coffee should be comprehensive. Most of their purpose is to relax and talk about things, so the store environment should be more elegant and provide wireless Internet access for their work.

3. The majority of young couples: I think the coffee shop is a good place to meet, so the design to protect the privacy of guests is a key. Couples talk about love and drink an afternoon tea, want is the sweet feeling, so you can launch a couple packages and so on.

Third, the store's general design

Most of the cafe decoration is the same, so we have to feature! Borrow a good idea is also essential'.

1, appearance

In addition to the view is well worth borrowing, I personally think a cartoon image is very able to attract people's attention, you can put some flowers and hanging baskets in front of the store, making the store very fresh feeling. Cartoon characters can also play the majority of people love to take pictures and send microblogging interest, thus increasing the store's attention and visibility, thus saving the cost of publicity. If the space allows, I hope to be able to isolate a section of space to provide takeaway services, which makes the lack of seats or people busy, can also drink a cup of coffee or milk tea.

2, inside the store

I personally think that using a chalkboard to decorate, the cost is not only low but also very stylish, so I think not only inside the store or outside the store publicity, can be used in the form of chalkboard writing.

You can put such a bookcase in a corner of the coffee shop, so that readers can read and buy, making it possible to read a favorite book to enjoy a good afternoon while drinking coffee.

The specific design of the store and other programs to implement, in the detailed drawing, the above for the general idea, such as the store's decorative paintings, I think Nara's paintings will be a good choice.

Fourth, the investment

Business area: about 50-100 square meters

Employees: 3-4 people

Shop decoration: special style

store atmosphere: suitable for reading, dating, chatting, contemplation, relaxation. Seeking quietness, relaxation, etc. Coffee is the main focus, others are supplemented. Wireless Internet access is available.

Facade fee: 80,000/year

Decoration: 50,000 (including lamps, tables, curtains, tablecloths, stereo)

Equipment: 10,000 for computers (including cashier software); air conditioning, tables, chairs and cutlery about 10,000

(PS. Online: bar: professional semi-automatic coffee machine set of 20,000; coffee spoon, knife *: 0.2 million; siphon pot: 0.15 million; refill the cup machine: 0.1 million; electric grinder: 0.1 million; sterilizer: 0.1 million; juicer: 600 yuan; microwave oven: 800 yuan; deep fryer: 0.2 million; toaster: 0.1 million; gas oven: 0.2 million)< /p>

Equipment: computer 10,000 (including cash register software; air conditioning, chairs, tableware, about 10,000. /p>

Working capital: 20,000

Initial total: at least 200,000 yuan of investment capital.

Cafe business plan Part 4

First, the business:

Small cafe.

Due to the increasing competitiveness of society, people's work pressure is also increasing, every day heavy work pressure people can not breathe, in the bustling metropolis, everywhere is busy green figure. After the busy green, the human spirit needs to be relaxed, people need a comfortable, elegant, quiet environment to wash off a tired. Café is undoubtedly a good choice: special interior decoration, melodious music, quiet space environment? Create a warm and romantic atmosphere, conducive to tired people to relax themselves well. With the rapid development of the economy, the cafe is also more popular with young friends. According to the economic situation of most people, large, high-level cafe consumption is too high, if often go, will lead to overburden, so high-level cafe is not suitable for the public. Then the small cafe has become their first choice, the environment is not worse than the senior cafe, consumption than the large cafe to be low, so that can achieve the requirements of the relaxation of the spirit, but not more than their own economic affordability.

Second, site selection:

Small cafe store should be opened in the proximity of more companies and schools, downtown traffic, convenient transportation. Although the cafe is a quiet place, but the environment outside the store need not be too quiet, so that more people have a kind of "downtown in search of peace" feeling. Secondly, it is best to have a parking lot around the store, providing customers with convenient parking.

Three, decoration:

1, the store area: 100 --- 150 square meters or so.

2, the store decoration: the cafe is a quiet and cozy place, people often about a few friends to sit together to chat, drink something, in order to let the customers talk to each other will not be heard and disturbed by others, so the store using the cassette style, the store is divided into many small compartments, separated by curtains and wooden boards, so that the customer feels more secure and a sense of privacy, sitting inside does not feel very The customers feel more secure and private, sitting inside without feeling very constrained, and can do whatever they want. Each card seat decoration are used in different styles, so that it is easy for customers of all ages to choose their favorite style:

(1) simulation of the landscape: the sea, the desert, the forest, the grassland

(2) mood dress: Western graffiti, Chinese landscape, Chinese and foreign court

(3) vintage style. Small card seat to place a small table, two backrest stools, this type of card seat is mostly provided for couples. Medium-sized card seat placed a long point of the square table, placed on both sides of a small sofa. The large sized booths are placed at round tables, around which are placed some high stools with backrests. The colors of the café sign are cool and made as simple as possible, so that it looks uncomplicated and has a personal touch. The door is made of wood, which makes the whole store look mysterious. The lighting in the store is dark yellow, coupled with melodious ethereal music, music with piano music or Chinese classical music.

Four, store members:

Employ 4---5 people. 3 fixed staff, 2 part-time staff. Employees are required to wear uniform work clothes, treat customers politely, not to argue with customers. During the work period can not be heavy makeup, can not wear exaggerated jewelry, demeanor and behavior should be dignified, able to use standard fluent Mandarin to communicate.

V. Target Customers:

There is no limit to the customers of the café, from children to adults to the elderly can be. But the main customers should still be some school students and units of the white-collar class, or housewives.

Sixth, the product:

1, coffee, the world's many varieties of coffee, it is impossible to introduce all kinds of species, then choose some of the characteristics, in line with the public taste of coffee. Blue Mountain coffee is more popular coffee, mellow, bitter slightly sweet, soft and smooth, slightly with a hint of acidity, stimulate the taste senses, is the best of the coffee. Mocha coffee, aromatic and charming, with a unique acidic flavor and citrus aroma, it is unique, so that many people who have tasted it for the lingering. Brazilian coffee, the stronger acidity with the coffee's sweet and bitter, interspersed with a light grassy aroma, and the rest of the taste is soothing and refreshing. Latte, Italian espresso with a high concentration of hot milk and frothy milk, retaining a light coffee aroma and sweetness, emitting a rich milky flavor, is the favorite of many girls. Cappuccino, Italian espresso mixed with frothed milk and chocolate powder, charming aroma, elegant decoration, is the most popular fancy coffee. Now the world's most popular is the Italian espresso, cappuccino and latte milk coffee.

2, simple meals: (1) European style: spaghetti bolognese, creamy bacon pasta, chicken pasta with pine nuts and green sauce, pasta with garlic and chili basil, white wine clams and angel hair pasta, seafood squid pasta, baked bolognese dry noodles, seafood sautéed rice, Spanish seafood rice, beef stewed in red wine with rice; garlic pan-fried veal chops, pan-fried filet mignon with vanilla cream, American-style grilled ribeye steak, German pig's feet, pork ribs, blue ribbon pork ribs, French-style lamb chops, Honey Mustard Chicken Thigh Steak, Rosemary Roasted Chicken Thigh, Herb Roasted Salmon, Pan Seared Sea Bass, White Wine Dill Snapper Fillet; General Sandwiches, Cheese and Ham Cocktail Burger, Tuna Muffin. (2) Asian Style: Wafu Teriyaki Rice, Apple Curry Beef Brisket Rice, Black Pepper Beef Rice, Dried Plum Button Rice, Onion Pork Chop Rice, Pepper and Salt Spare Ribs Rice, Honey Spare Ribs Rice, Tatsoi Three Cups of Chicken Rice, Spicy Diced Chicken Rice, Lohan Vegetable Risotto; Japanese Fried Pork Chop Meal, Pan-fried Salmon Meal, Braised Lion's Head Meal, Grilled Chicken Thighs Meal, Bean Fish Fillets Meal, Sweet and Sour Fish Meal, Yakisoba Bean Curd Meal, Seafood Little Hotpot; Deep-fried Tofu in Soya Sauce, Braised Beef Brisket in Casserole, Shaoxing Drunken Chicken,, Asian Style Side Dishes, Seaweed Sprouts with Vinegar, Cold Spinach, Cold Celery, Kai Yang Fried Squash, Eight Treasure Spicy Sauce, Bean Bitter Melon, Kale Rolls, Thick Egg Roast, Eggplant Roasted in Soya Sauce, Stir-Fried Bean Skin with Baby Cucumber and Braised Noodle Wheel.

Seven, competition

The industry has now reached a mature stage, but also continues to develop, people's living standards gradually improve, the requirements for spiritual life is also increasingly high. Most young people like the elegant and personalized environment of the cafe and the different flavors of coffee, so the cafe will be a good development trend. Based on the understanding of a number of cafes, most of the interior of the cafe is decorated in a similar style, so the cafe's bold dress, will be a bright spot in the market among peers. However, they are not familiar with the product and need a professional master to train the members of the store.

VIII, investment

Facade fee (rent): 1500 yuan - 2000 yuan / month. 100 square meters or so. Decoration of the store: about 80,000 yuan. Including cabinets, tables, stools, store decorations and so on. Equipment in the store: about 100,000 yuan. Including computers, cash registers, air conditioners, coffee machines, tableware and so on. Employee Salary: Fixed Staff Chef: 2200---2700RMB/month Waiter: 1200---1500RMB/month Part-time staff, pay according to the number of days of work, base salary of 45RMB/day, plus 5RMB commission/day if the performance is excellent. Income statement: annual operating income: 250,000 annual total operating costs: 100,000 annual profit (including tax payable): 150,000 net profit: 124,500 yuan payback period: 2 --- 3 years nine, growth and development. Store first opened, there will inevitably be a cold situation, then you need some of their own contacts to help themselves to an active atmosphere, you can call on friends and family to come and sit together, so that they can make more comments and suggestions. You can launch some membership cards, flyers on the street and other means to attract customers. The initial price of goods, in order not to lose money in the state, try to lower, so that can effectively expand the business source. After the business on the road, and then more perfect decoration of the store, customers are familiar with the store, and then slowly adjust the price of goods, as long as it is not a sudden surge, the appropriate adjustment of the price can still be accepted by most people.