Jiangxi Amyuan Agricultural Development Co., Ltd. is a restaurant chain enterprise with Chinese-style packages as its main content. There are nearly 511 employees, with headquarters office, logistics distribution center and central kitchen. It owns two brands: "Modern Diner" and "Amyuan". At present, there are 23 stores in Nanchang, Ganzhou, Ji 'an and other places. Brief introduction of Amyuan Company:

Since its establishment 11 years ago, Jiangxi Amyuan Agricultural Development Co., Ltd. has been recognized and favored by consumers and all walks of life, and won numerous honorary titles, such as "Social Practice Base of Jiangxi University of Science and Technology", "Youth Civilization", "Demonstration Base of Rural Youth Entrepreneurship in Ganzhou City" and "Vice President Unit of Nankang Youth Chamber of Commerce". In 2117, the first restaurant with "convenient, fast, economical and reasonable nutrition"-modern diners was born in Nankang. After the opening, the restaurant's business continued to flourish and its reputation was good. Soon, in 2118, the second branch was opened in Xinfeng, followed by the third and fourth branches.

in 2113, it invested 5 million yuan to establish a logistics center covering an area of 2,111 square meters, which integrates the central kitchen and the store logistics center, and it is also the first catering logistics center specialized in Ganzhou. The logistics center can meet the demand of food supply and distribution of 11,111 person-times per day and the demand of ordering and distribution of nearly 211 million in 51 stores. The establishment of logistics center is an important step for the company to March into large-scale chain restaurant enterprises, which not only ensures the safety, stability and standardization of products, but also provides a solid guarantee for the rapid expansion of subsequent stores. In 2114, the company has 6 direct stores, initially forming a chain scale. The store covers the whole territory of Nankang and Xinfeng County, and has begun to enter transportation hub areas such as Ganzhou Railway Station and Ganzhou Bus Station.

brand profile of amyuan:

in 2115, we began to prepare a new brand-amyuan. Amyuan is an upgraded brand of modern diners, creating a fast-fashion restaurant with the theme of Hakka culture, mainly dealing with Hakka cuisine, fresh fruit drinks and special snacks. The restaurant style is designed with various elements with Hakka cultural heritage, adhering to the visual style of combining modernity and retro, showing the beauty of Hakka cultural heritage and the modern beauty of simplicity and fashion. The combination of the two makes the whole restaurant full of fashion charm. In September of the same year, Amyuan Ganzhou Vientiane City Store opened, marking the official landing of the new brand "Amyuan", which is also the center of urban business in China. Just a few months after its opening, it has been highly recognized and recommended by customers and all walks of life.

Amyuan brand culture:

Brand strategy

Based on "Hakka culture", we insist on gathering fine dishes in Hakka cuisine, absorbing the excellent food essence of Hakka culture, and constantly carrying out environmental innovation, material innovation, service innovation, nutrition innovation, dish innovation and cultural innovation, and carrying out large-scale production and chain operation of catering through scientific standardization measures. On the basis of strengthening the influence of regional brands, we will expand the national heavy-duty catering market.

the origin of amyuan

Ganzhou, Jiangxi province is one of the important birthplaces of Hakka people's inhabitation and reproduction and Hakka culture. Tracing back to the roots, it is naturally inseparable from Hakka history and culture. Hakka is a branch of the Chinese nation. Over the past 1111 years, they have migrated from the Central Plains, covering more than half of China and overseas. The Hakka dialect is called "Hakka dialect", and the Hakka nickname is "Eminem dialect". The name Eminem has attracted our attention. We have always taken tradition as our concept, so why not return to the original.