The first question:

1. Keeping pace with the times, striving to be an enterprise of the times.

2. Innovative business model, focus on network marketing. Change the traditional business model, the development of e-commerce; interaction with netizens to create a topic, spread the brand through the network.

3. Tap into niche demand, accurate positioning of the market. Finding market gaps, subdividing the consumer population, and accurately meeting consumer needs.

4. Learn and improve technology. Focus on technical exchanges, adhere to technological innovation, increase the technical content of products, enhance brand competitiveness.

5. Promote micro-innovation and enhance user experience. Focus on micro-innovation, solicit user needs, and create new products or businesses.

The second question:

This is a word-explanatory analysis question. We read the material can be seen, the underlined sentence from the information 8, the question requires the combination of information 8 ~ 9, then the answer point can not be determined entirely from these two materials. The task of answering the question is to talk about the understanding of the underlined sentences in the text, in particular, we need to pay attention to the requirements of the answer to the "comprehensive and accurate, thorough analysis" of these phrases, which shows that we can not only answer the question of the material outlines the matter, in the analysis of the meaning of the essence of the sentence, to combine with the information to have an in-depth analysis, and also have the appropriate derivation.

The answer to this question we have to follow the "directly point out the essence of the meaning - back to the information in-depth elaboration - combined with the actual appropriate derivation" of the general law, we should point out at the beginning of the answer to the essence of the meaning of this sentence, so we have to find this first! We should first find out where this sentence is located. In connection with the information 8 and the context, we can draw two aspects, one is the importance of building independent brands, and the other is the current situation of OEM production in China. Therefore, we can know that this sentence indicates that building brands is of great significance, and there are serious problems in terms of branding in China at present. Then back to the information in-depth analysis, on the one hand, the specific significance of branding, such as high profits, involving commercial interests, the relationship between the national image, can bring higher prices for enterprises, larger scale and more brand extension; on the other hand, the loss of China's brand of the serious status quo, such as low profits, to bear the trap of copyright infringement, low-priced competition and order changes brought about by the huge risk. In-depth elaboration of the part to pay attention not only to extract examples of effective information, but also to summarize its processing, not superficial. In the answer to the end of the appropriate derivation of the actual, derived from some countermeasures ideas. According to this idea, in order to ensure a comprehensive and accurate, thorough analysis, while paying attention to the word count can not exceed 300 words, candidates should pay attention to the concise answer.

The third question:

Read the title can be seen, this is an application essay writing questions, the requirements of the combination of "given information 10-11", on how the government to better create an environment suitable for the development of enterprise innovation, to the higher authorities to write a proposal. It requires clear suggestions, close to the material, and complete structure. From the title and requirements, we should focus on grasping three points, one is to comply with the format of the proposal, and in accordance with a certain structure of the answer; the second is the countermeasures to be targeted, feasibility; third is the answer identity is limited to a government department staff, for this language to be serious, in line with the identity of the government staff.

To answer this question, we first consider that the question does not explicitly require not to consider the format, for which the first to write the title, can be formulated as "how the government to better create an environment suitable for the development of enterprise innovation proposal". This is a proposal to a higher authority, for which it is necessary to write the title in the top frame. Then start writing the body of the proposal. We organize our answers in three ways: "Background - Specific Recommendations - Concluding Remarks".

The content of this proposal is how the government can better create an environment suitable for the innovative development of enterprises. To this end, the background introduction should first explain the need to create an environment suitable for enterprise innovation and development, and then point out the current problems in this regard, such as the complexity of the degree of approval, high taxes, the existence of rent-seeking behavior of the power, the market supervision is lax, the small and medium-sized micro-enterprises financing difficulties and other issues. Specific recommendations part of the main information reflected in these issues to put forward clear recommendations, but also from the information 11 in the symposium in the speeches of the people directly extracted, such as the chairman of the Gree Group put forward "as long as there is a level playing field, the enterprise can do well by itself", Xiaomi's chairman of the board of directors of the Lei Jun Group, and the chairman of the Jingdong Group, Mr. Liu Qiangdong Call: should strengthen market supervision, crack down on counterfeit and shoddy goods, to create a fair competitive market environment. Finally, there should also be an appropriate concluding statement, which can give a good outlook on creating an environment suitable for the innovative development of enterprises. After the body of the proposal is finished, the paragraph and date should be written. This realizes the structural integrity required by the question and also meets the requirements on the format of the proposal. Answers should pay attention to closely linked to the material, focused, fluent language, not more than 500 words.

Question 4:

Reference Example Essay

Innovation Drives Development

-- Corporate Innovation is Imperative

Innovation has always been an important force that drives a country and a nation forward. In the global civilization, the Chinese nation had contributed to the world a lot of sparkling wisdom, armillary sphere, geodesic, pi carries the pride of the Chinese nation, innovation has become the Chinese nation unceasingly, the inexhaustible power of the future. In contemporary times, reform and innovation has become the core of the spirit of the times, is to improve the level of governance of the inevitable requirements of the construction of a socialist innovative country in urgent need.

In recent years, China's economy has been able to maintain sustained development, and the main impetus still comes from reform and innovation. However, in the 2013 Forbes Global Brand 100, none of the Chinese brands made the list. Turning back to history, the Chinese people are not lacking in cleverness and wisdom, the four great inventions have always been the pride of the country, the great Tang dynasty, all the countries come to the dynasty, but why can't we find this kind of glory nowadays? Premier Li Keqiang said that enterprises are the basic cells of the economy and the main body of the market. To achieve sustained and stable economic growth, to the high-end level, in the final analysis to rely on enterprises. Innovation-driven development, enterprises are imperative.

Innovation is the way to survive. Many enterprises innovation in a period of time, the development of a very red-hot, but after a few years, the business does not exist, because there is no continuous innovation, resulting in a decline. Sony, for example, launched the PlayStation in 1994 as another epoch-making electronic product from Sony, and it was with the PlayStation that Sony defeated arch-rivals Paradise and Sega. However, in the past 20 years since then, Sony has not launched a single electronic product with *. 2012 Sony's loss amounted to $6.4 billion, and some people believe that the decline of innovation ability is the root cause of Sony's crisis. Only the continuous accumulation and implementation of innovation is the fundamental way of survival of enterprises. To innovate, we need to continuously create a good atmosphere to enhance the strategic awareness of the differentiated innovation of all employees of the enterprise, and to be implemented into action, now the government, enterprises and society at all levels are developing innovative planning, but the implementation of the plan is often a huge difference, and ultimately may not be able to achieve the objectives of the plan, and therefore always pay attention to the implementation of innovation measures to continuously improve the ability to innovate.

Innovation is the way of enterprise development. Nowadays, the international competition presents an increasingly fierce situation, China must build into an innovative country in order to cope with the changes and challenges of the international community. The independent brand is the magic weapon for enterprises to participate in international competition. According to statistics, at present, China has its own brand of foreign trade enterprises accounted for about 20% of the total number of foreign trade enterprises, exports of own-brand products accounted for only 11% of the export value, no independent brand, it means that in the industrial chain, we are still at the low end of the interests of the impact. At present the world's recognized innovative countries have about 20, which is characterized by science and technology to economic growth contribution rate of more than 70%, foreign technology dependence indicators are generally in the 30% below; and China's science and technology to economic growth contribution rate of less than 40%, foreign technology dependence is greater than 40%. Although in recent years China's scientific and technological work has made great progress, but from the world's most innovative countries there is still a big gap. It can be seen that enterprises want to gain an advantage in international competition, we must enhance the proportion of independent brands, and constantly create brands. To create a brand, we must be targeted, clear objectives, clear positioning. Learn to rely on the existing advantageous resources, to carry out staggered competition, to create special industries.

In today's world, the economic situation is changing rapidly, international competition is becoming increasingly fierce, the opportunity to break through the predicament is fleeting. Whether to go with the flow, deteriorating, or actively respond to, make a difference, the test of each ruling party, the government, but also a test of each enterprise. "Waiting to recognize the face of the east wind, ten thousand purples and reds is always spring", innovation-driven seeds have been sown, whether it can thrive, bloom bright flowers, fruitful, depends on our own choice.