First, improve the exhibition promotion mechanism and strengthen the guiding role of the government. The government and relevant functional departments must establish a sense of marketization, respect the laws of the market, resolutely hand over what the market can manage to enterprises, and gradually reduce the intervention in the market mechanism and even enterprise behavior. The first is to determine the role of the government. 20 13 Chengdu issued the Interim Provisions on Strengthening Exhibition Management Services to Promote the Development of Chengdu's Exhibition Industry, which clarified the government's guidance and coordination responsibilities in the development of the exhibition industry and strengthened the supervision responsibilities of relevant departments. The second is to establish and improve the exhibition promotion mechanism. According to the principle of government guidance, market operation and participation of all parties, establish and improve the exhibition promotion mechanism led by Chengdu Expo Bureau and linked by relevant departments and counties, and provide good services for exhibition enterprises and exhibition projects in terms of policy support, industrial integration and brand promotion. The third is to play the role of industry organizations. Relying on industry organizations such as Chengdu Convention and Exhibition Association and Chengdu Convention and Exhibition Alliance, the local standards of Chengdu Convention and Exhibition Service Enterprises are formulated around the development of convention and exhibition industry and the standardized management of the industry, so as to strengthen the self-discipline of convention and exhibition enterprises, maintain fair competition and market order, and promote the healthy and orderly development of convention and exhibition industry.

Second, cultivate market competition subjects and enhance the competitive strength of enterprises. Market economy is a competitive economy, and enterprises are the main body of market competition. Cultivating and introducing enterprises with strong market competitiveness is the core of marketization of convention and exhibition industry. The marketization of exhibition economy must first ensure that the main participants are the main body of marketization. First, vigorously cultivate local exhibition enterprises. On the one hand, it is necessary to increase policy support and support local leading enterprises such as Chengdu New Oriental Exhibition Company to become stronger and bigger; On the other hand, it is necessary to support small and medium-sized exhibition enterprises to do what they can, take the professional development path of "small but specialized, small but refined, small but excellent, small and special", and effectively improve the exhibition planning, organization and execution capabilities of exhibition enterprises. The second is to focus on introducing well-known exhibition enterprises. Focus on supporting well-known domestic and foreign exhibition enterprises that hold exhibitions in Chengdu, support them to set up branches in Chengdu, and introduce more well-known domestic and foreign exhibition enterprises to settle in Chengdu. The third is to promote in-depth cooperation. Establish strategic cooperation with internationally renowned exhibition institutions such as Reed Exhibitions Group and Bowen Group, deepen all-round cooperation in exhibition business, and promote more international exhibition projects to settle in Chengdu.

Third, optimize the exhibition development environment and standardize the exhibition market order. Without a good development environment, it is difficult to promote influential brand exhibitions, and a good exhibition development environment is an important guarantee for the development of the exhibition industry. It is necessary to promote the market-oriented development of exhibition economy by improving the operation efficiency and service quality of exhibition. First, we must speed up the construction of international exhibition facilities. At present, Chengdu is speeding up the construction of West China International Expo City, and plans to complete the first phase of the project with an exhibition hall of 200,000 square meters and a conference center of 654.38 million square meters by 2065.438+06. Improve and optimize the existing functions of Century City New International Convention and Exhibition Center, encourage five-star hotels under construction and newly built to increase conference and exhibition facilities, improve the carrying capacity of large-scale international conventions and exhibitions, and ensure that Chengdu's convention and exhibition facilities continue to maintain the leading edge in the central and western regions. Second, we must optimize government services. Adhere to the service concept of "one-stop, specialization and humanization", improve the level of government services such as comprehensive coordination, traffic security and atmosphere creation, and reduce the cost of holding exhibitions. Third, we must standardize the market order. Strengthen the exhibition registration management and supervision of the exhibition market, guide the exhibition competition at wrong time, and strive to create a benign development environment for the exhibition economy.

Fourth, strengthen the research on exhibition theory and improve the quality of exhibition talents. The core competitiveness of industrial development is the construction of talent team. In the process of market-oriented development of exhibition economy in Chengdu, we must attach great importance to the theoretical research of exhibition economy, strengthen the construction of exhibition talent team, and realize the optimal allocation of exhibition human resources under the market-oriented conditions. On the one hand, Chengdu attaches great importance to the theoretical research of convention and exhibition economy, and has established Chengdu Institute for the Development of Convention and Exhibition Economy and Chengdu Research Center of China Convention and Exhibition Economic Research Association, which are specialized in the theoretical research of convention and exhibition industry, the construction of standards and management systems, the statistical analysis of major indicators of convention and exhibition, and the training of convention and exhibition talents. At present, research institutions have completed the formulation of local standards for the exhibition industry, the compilation of professional journals, the compilation of white papers on exhibitions and other important research tasks, which have provided solid intellectual support for the marketization of the exhibition economy. On the other hand, there are many universities and education and training institutions in Chengdu, so we should formulate policies to encourage and guide social funds to develop exhibition talents in combination with the characteristics of the development of exhibition industry in this administrative region, and introduce and train exhibition professionals in various forms to provide excellent human resources for the market-oriented reserve of exhibitions. When conditions are ripe, we can consider setting up an industry steering committee for exhibition vocational education, strengthen the guidance of exhibition vocational education, and promote the construction of exhibition vocational system.