The reason why Haidilao has caused this situation is very simple, that is, Haidilao has been expanding wildly in recent years, regardless of the number of passengers and passenger flow, which will lead to a sharp drop in revenue.

In fact, the reason for this situation is very simple, that is, Haidilao's crazy expansion and opening of stores. According to the general situation, the problem of Haidilao's crazy shop opening is not so big, and the loss is not so big, but the serious problem is that the epidemic is coming. Haidilao's crazy shop expansion is already a dangerous signal, and the unfortunate place of Haidilao is that at the beginning of crazy shop expansion, the epidemic came, and then the store's passenger flow fell off a cliff, and GG was announced directly. It was okay in the last year, because it basically recovered, but there were still some sporadic epidemics. However, these epidemics have little impact, and now the income has dropped significantly because there are too many stores. In many places, stores actually do not make money, and opening is a loss.

In fact, the difficulty of fishing on the sea bottom in recent years is the normal state of most restaurants. Before the epidemic, I was optimistic about the market, so I started to expand crazily, and during that time, expansion was king and the number of stores was king. But an accident is called an accident because it will come and catch you off guard. In fact, according to the situation of Haidilao, even if it is crazy to open a store to expand, it will not lose much. After a period of loss, it can be restored after adjustment. However, the sudden outbreak of the epidemic basically made the fishing in the whole country start to fall into a state of prohibition, losing money every day. The most important thing is that the catering industry after the epidemic has basically been shuffled, and it is no longer the era of opening a shop as king. Therefore, it is very difficult to adjust the strategy of Haidilao now, because the market structure has changed, and now no one can figure it out.

generally speaking, this situation is caused by Haidilao's crazy opening of a store, and then it happened to be hit by an epidemic, which caused the store to fail to operate normally and made it lose money every day. Until now, Haidilao has not reacted.